What I like best is that Takeoff thinks about your website as a growth asset, not just a design project. We came in expecting someone to apply our new brand to our existing site. Instead, they pushed us toward a full rebuild that considered SEO, information architecture, long-term scalability, and how our team would actually use the site day to day. That integrated approach is what set them apart from other partners we considered.
The team was excellent. Chris, our Senior Project Manager, was hands-on throughout and especially thorough during QA. Jessica brought strong strategic thinking to the design phase, and Max led our SEO migration so we didn’t lose the organic equity we’d built up. When our leadership team flagged a navigation issue late in the project, Takeoff fixed it before launch even though it was out of scope.
Their design process also stood out. Several designers each developed their own concept independently, so we got three genuinely different directions to choose from instead of small variations on one idea. For a B2B healthcare technology company with a complex product catalog and multiple buyer segments, that level of design thinking made a real difference in the final result. Review collected by and hosted on G2.com.
There were a few moments during the project when we were waiting on Takeoff’s side before things could move forward. With our tight timeline, that added some friction. It wasn’t a pattern, though, and given how fast we were moving, I don’t think it was entirely avoidable or a fair knock on them. Review collected by and hosted on G2.com.