# Realize Reviews **Vendor:** Taboola **Category:** [Display Advertising Software](https://www.g2.com/categories/display-advertising) **Average Rating:** 3.0/5.0 **Total Reviews:** 31 ## About Realize Realize is a sophisticated performance advertising solution designed to help businesses scale their businesses using the Open Web. This platform serves as a high-volume performance engine that addresses the diminishing returns often encountered in traditional search and social advertising channels. By leveraging a unique combination of data signals and specialized algorithms, Realize connects advertisers with a vast audience, facilitating significant visibility and engagement across a diverse network of publishers and original equipment manufacturers (OEMs), to drive engagement and conversions. Targeted at businesses seeking to drive performance outcomes, Realize simplifies the complexities of the digital landscape. The platform reaches over 600 million daily active users through direct publisher integrations, allowing advertisers to tap into a broad audience base. Unlike manual advertising approaches, Realize prioritizes measurable results by using proprietary data to ensure that ads are displayed to the most relevant, high-intent audiences. This precision not only drives quality traffic - and user engagement - to advertisers’ online properties but also drives conversions to maximize return on investment for advertisers. Realize's effectiveness is built on several core capabilities that distinguish it within the performance advertising category. Automated bidding and optimization strategies utilize real-time signals to drive conversions while maintaining optimal scale and performance. Additionally, predictive matchmaking capabilities enhance campaigns from the first dollar spent by predicting the users most likely to take action. The platform also offers dynamic creative solutions, where AI-powered tools generate original creative assets and optimize variants to align with both platform content policies and recommendations, as well as advertiser objectives. Another key feature of Realize is its advanced spend protection, which employs optimization algorithms to minimize wasted expenditure by automatically directing budgets toward higher-performing supply in real time. This ensures that every advertising dollar is spent effectively. Furthermore, Realize provides comprehensive reporting and transparency through real-time analytics and customizable scheduled reports, granting users clear visibility into campaign performance, user engagement and the properties where adverts have been served. The suite of tracking tools, including codeless conversion setup, empowers businesses to monitor performance and make informed, data-driven decisions with ease. What sets Realize apart is its performance-linked model, where advertisers pay on a CPC basis, ensuring campaigns deliver true value. The platform supports a diverse range of ad formats, including native, display, carousel, motion, and vertical video. This holistic approach not only drives audience growth but also fosters revenue generation within trusted, brand-safe environments, making Realize a compelling choice for businesses aiming to enhance their digital advertising efforts. ## Realize Pros & Cons **What users like:** - Users enjoy the **easy ad generation** with AI, allowing for quick and engaging headlines effortlessly. (1 reviews) - Users value the **affordability** of Taboola, making it a great option for high volume traffic generation. (1 reviews) - Users value the **ease of generating ads** using AI-generated headlines for streamlined marketing efforts. (1 reviews) - Users appreciate the **high volume traffic** provided by Taboola, finding it to be a cost-effective solution. (1 reviews) - Users value the **lead generation capabilities** of Realize, effectively enhancing their business promotion efforts. (1 reviews) - Users value Taboola for its **effective client engagement** , enhancing lead capture and overall marketing success. (1 reviews) - Cost Efficiency (1 reviews) - Ease of Use (1 reviews) - Easy Creation (1 reviews) - Innovation (1 reviews) **What users dislike:** - Users report **bug issues** with lead discrepancies, complicating accurate lead counting and tracking effectiveness. (1 reviews) - Users face **data inaccuracy** issues, making it challenging to accurately count leads and affecting their tracking efforts. (1 reviews) - Users face challenges due to **lead count discrepancies** , complicating their ability to accurately track leads. (1 reviews) - Users report significant **integration problems** , citing poor navigation and unhelpful customer support as major frustrations. (1 reviews) - Users face a **lack of innovation** in Realize, struggling with navigation and unhelpful customer support. (1 reviews) - Limited Editing Features (1 reviews) - Limited Features (1 reviews) - Limited Functionality (1 reviews) - Users often face **navigation issues** with Taboola, making campaign setup frustrating and challenging. (1 reviews) - Users face challenges with **outdated technology** , leading to frustrating navigation and inadequate customer support experiences. (1 reviews) ## Realize Reviews ### 1. Simple, Effective Platform That Gets the Job Done **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** May 28, 2026 **What do you like best about Realize?** The simplicity of the platform! From an advertising side it gets the job done **What do you dislike about Realize?** The review process has gotten more strict over the years. **What problems is Realize solving and how is that benefiting you?** Its reaching a new audience for us. This helps our company diversify ### 2. Best Native Platform to use **Rating:** 5.0/5.0 stars **Reviewed by:** Nidhi R. | Paid media executive, Mid-Market (51-1000 emp.) **Reviewed Date:** January 23, 2025 **What do you like best about Realize?** Taboola is the platform which helps us to capture more leads **What do you dislike about Realize?** they have bit lead discrepancy which makes difficult to count leads **What problems is Realize solving and how is that benefiting you?** Taboola provides leads in good CPL and also shows our ad on native platforms ### 3. Their navigation to set up an ad campaign and their support blows **Rating:** 0.0/5.0 stars **Reviewed by:** Perry R. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** June 30, 2025 **What do you like best about Realize?** Nothing. Their whole system is hard to navigate, **What do you dislike about Realize?** I tried to get a campaign going, but their navigation sucks. Their customer support does not help much, either. I got as far as setting up a campaign Pain in the ass to do) and putting my credit card info. There's a rep called Cierra Cox, who, will, supposedly get on the phone with a potential client, but she flakes -- she also does not properly read e-mails. That happened to me twice with her, and I chatted with other who had the same problem. **What problems is Realize solving and how is that benefiting you?** They aren't. ### 4. Cost efficient, high traffic, must try marketing platform. **Rating:** 4.5/5.0 stars **Reviewed by:** Troy O. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 24, 2023 **What do you like best about Realize?** The ease of generating ads with the assistance of the AI gerated headlines. **What do you dislike about Realize?** Editing images to correct ratios can be difficult. **What problems is Realize solving and how is that benefiting you?** Taboola has gained high exposure to our target market. We get 2x the amount of leads when ads are running vs. without use of taboola. ### 5. Taboola Will Get You Traffic **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Religious Institutions | Mid-Market (51-1000 emp.) **Reviewed Date:** September 08, 2023 **What do you like best about Realize?** Taboola is a good source of cheap, high volume traffic. **What do you dislike about Realize?** The quality of traffic from Taboola is not as high as other advertising platforms. **What problems is Realize solving and how is that benefiting you?** We were looking to increase our reach and grow our traffic and Taboola did a good job at gaining cost-effective traffic. ### 6. The best display ads platform for Advertisers **Rating:** 4.5/5.0 stars **Reviewed by:** Miguel I. | Marketing and Data Expert, Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2022 **What do you like best about Realize?** The way the platform shows the relevant data through its UI. It's very precise in terms of KPI's such as impressions, clicks, conversions. And its tracking pixels are really helpful at the moment of taking a decision in order to increase or decrease budgets of showing ads. **What do you dislike about Realize?** The campaign building process and the optimization of the images for different placements don't allow me to look at correct previews. Sometimes the images appeared cut when they were actually exactly to the dimensions they were asking. **Recommendations to others considering Realize:** Once the platform is set up with the pixels and tracking systems it is pretty straightforward to use. Although, the initial set in order to correctly run campaigns might be a little bit tedious **What problems is Realize solving and how is that benefiting you?** Driving traffic and sales to my website, through images and videos using a display network. Specifically gaining TOFU users that don't know the brand and are inside a very specific niche of the market. ### 7. Taboola Vs AdRoll **Rating:** 0.5/5.0 stars **Reviewed by:** Ketan P. | Manager - Performance Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** August 18, 2022 **What do you like best about Realize?** To be honest, nothing is helpful about Taboola. I know I have to answer what is best but I cannot actually recall what is best about them. **What do you dislike about Realize?** There is just not one thing that I disliked. I can't believe that I am writing this but signing up for the platform itself is a cumbersome job, it was tedious, non-user friendly and vague. Since I had to run ads on it I somehow ended up doing it at last. **What problems is Realize solving and how is that benefiting you?** Taboola has tied up with many publishers for running native display ads and we wanted to try it out for the very same reason, because Google Ads doesn't provide any options to run native ads. ### 8. Great platform for getting additional reach **Rating:** 5.0/5.0 stars **Reviewed by:** Satya V. | Growth Product Manager, Enterprise (> 1000 emp.) **Reviewed Date:** March 18, 2022 **What do you like best about Realize?** Taboola is an excellent platform for building a top funnel and increasing Brand awareness. Campaign setup is the easiest here as there are not any major audience buckets or other targeting options to choose from. It just shows the right ads to the right audience through its Machine Learning Model which has acquired data of millions of users over time. **What do you dislike about Realize?** There are not many targeting options available and that is the main reason we can not expect a better quality of users to flow in through Taboola ads. **Recommendations to others considering Realize:** Taboola is a great Native ad platform to get additional scale if you think you as a brand have exhausted your addressable audience size. **What problems is Realize solving and how is that benefiting you?** We use Taboola to get visibility on news websites and it has been a great way of getting installs at unimaginably low costs We build our acquisition funnel through this Native ad platform and once we build the top funnel, it is up to us to engage them through promotions and other offers. ### 9. Great Customer Service **Rating:** 4.5/5.0 stars **Reviewed by:** Missy J. | Ad Operations Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 20, 2021 **What do you like best about Realize?** There customer service is top notch. I was impressed with their responsiveness and knowledge. Their product and UI are both easy to use and great for publishers. We have been really pleased with this service for our clients and the added revenue that they are able to provide. **What do you dislike about Realize?** Their reporting in the UI is a little bulky, so you have to pull a lot of different ways to download the data in different spreadsheets - in order to complete the internal reporting we have, it is just a little more time consuming, but nothing we can't handle. The UI could use a bit of an update from the esthetic side of things :) **What problems is Realize solving and how is that benefiting you?** Added additional revenue points for publishers. Native advertising is all the rage right now on the publisher side of the world, and there are a lot of competitiors in this space - Taboola has been great to work with. ### 10. Awesome Native Ad Network with High Quality Placements **Rating:** 5.0/5.0 stars **Reviewed by:** James R. | Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** October 07, 2021 **What do you like best about Realize?** Customer support is there to help guide you in setting up your campaigns. **What do you dislike about Realize?** Taboola can be very expensive if you do not set up your campaigns correctly and optimize them. **Recommendations to others considering Realize:** Reach out to an account rep and have them give you a whitelist of placements to start with at the beggining. **What problems is Realize solving and how is that benefiting you?** I can get client ads on high-quality websites like Fox News and others. ### 11. Poor Customer Support **Rating:** 0.0/5.0 stars **Reviewed by:** Giancarlo R. | Dentist, Small-Business (50 or fewer emp.) **Reviewed Date:** August 30, 2021 **What do you like best about Realize?** Nothing was helping. They did not give any explanation when my account and campaign was rejected. **What do you dislike about Realize?** Set a new account and was rejected after they took my payment method. No explanation. Very poor business model. **What problems is Realize solving and how is that benefiting you?** They give no explanation to a problem or solution to solve it ### 12. Poor onboarding services and rejects ads campaigns **Rating:** 0.0/5.0 stars **Reviewed by:** Quyen N. | Chief Executive Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** April 22, 2021 **What do you like best about Realize?** Retargeting possibilities on a large network. The native ads have a good exposure. **What do you dislike about Realize?** They claim to have a self service, but already at the creating of the account it requires their support to get back to you. Also they reject ads campaings with unfair and subjective actions. **What problems is Realize solving and how is that benefiting you?** Retageting and native ads. ### 13. Worst Customer Service Known to Man **Rating:** 0.0/5.0 stars **Reviewed by:** Charlie B. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 23, 2020 **What do you like best about Realize?** Nothing at all. They are useless scammers. **What do you dislike about Realize?** The account was hacked or Taboola messed up and was running the wrong accounts on my account. I had to remove all of my payment methods to stop the bleeding. Lost almost $300 in a blink of an eye. I have been waiting for customer service to respond for 1 month and 2 days know. Only response was asking for the campaign ID in question. DO NOT USE THIS GARBAGE **Recommendations to others considering Realize:** DON'T **What problems is Realize solving and how is that benefiting you?** What problems am I solving not a one. Taboola is the problem. ### 14. Taboola is great for bringing in traffic, but watch the quality! **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 31, 2019 **What do you like best about Realize?** Taboola is easy to use and the user interface is fairly intuitive. For a low price, you can get a large number of clicks and traffic to your website, though the quality of that traffic can be suspect. The Taboola team is helpful and willing to put in the time and effort to explain the platform, and provide insight into recommendations. **What do you dislike about Realize?** There are some limitations with Taboola that aren't there with other vendors. For example, you can't really run your ads on a whitelist of sites, or only on sites within a certain vertical. You cannot use bid adjustments and their metrics don't include things like time on page or other on-site engagement metrics. Traffic is also of relatively low quality and your ads can show next to click-bait articles on rather low-end sites. **What problems is Realize solving and how is that benefiting you?** We're driving traffic to the site at a very low CPC. ### 15. A Decent Alternative to Native Traffic **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 25, 2019 **What do you like best about Realize?** We do like many of the publishers on Taboola. They allow you to tap into some premium Native Ad traffic. **What do you dislike about Realize?** We are not a fan of Taboola's dashboard, their approval system, or their user interface. We wish we could archive campaigns. We're also not a big fan of their approval team; they can sometimes be rude. Overall, Taboola is a good alternative to Native traffic, but we hope their merge with Outbrain will be better. **What problems is Realize solving and how is that benefiting you?** We use Taboola to purchase additional traffic via native publishers. ### 16. Native Platform with a great future **Rating:** 4.5/5.0 stars **Reviewed by:** Andrea S. | Freelance Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 12, 2018 **What do you like best about Realize?** Even though the dashboard is lacking functionality, the publishers working together with Taboola and algorythm is at the top of the market. Retargeting works also great - and you can create campaigns on 3rd party cookies (deciding on whether to target interests, or vocation or something else) **What do you dislike about Realize?** Ad creation is really painful Reporting is tedious Customer service is lacking (altough you can do most yourself with the self service tool - so does not really matter) **Recommendations to others considering Realize:** Definetly try out the retargeting and create campaigns distinguished by device as CPCs between vary a lot between mobile, tablet & desktop **What problems is Realize solving and how is that benefiting you?** Scaling lead gen business - getting more newslette signups - ### 17. Taboola - A Complete Waste of Money and Time **Rating:** 0.0/5.0 stars **Reviewed by:** Drew G. | CEO & Head Coach/Programmer of AggressorFit™, Sports, Small-Business (50 or fewer emp.) **Reviewed Date:** November 03, 2017 **What do you like best about Realize?** Nothing. It does nothing. It is completely useless and overpriced. **What do you dislike about Realize?** Everything. The platform itself is slow as a snail. Also, If you like getting lots of fake leads from Africa and India - try it. It is amazingly expensive, does nothing, and watch out - if you fill out a wrong box, or click 'accelerated' - even with a monthly spending limit of $250, it'll hit you up for $100 a day. Complete and utter waste of money - the leads are fake - and no refunds are available when they over-charge you to criminal proportions. USING THIS PLATFORM IS HIGHLY DISCOURAGED. The biggest mistake I've made in business in 5 years. **Recommendations to others considering Realize:** NEVER USE IT. **What problems is Realize solving and how is that benefiting you?** It did nothing. Used for 6 weeks with a highly successful funnel, and it brought nothing but fake leads and dead ends from the middle east and africa. ### 18. customer service not good - luckily mostly not needed - nice new features **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 01, 2018 **What do you like best about Realize?** the new audience segments are something really nice and good. Possible to play around with them a lot **What do you dislike about Realize?** content creation - try A/B testing 5 creatives and 5 ad copies and handle a lot of uploading errors... you will waste a lot of time with that. They really need to implement the cross testing feature **Recommendations to others considering Realize:** do not rely solely on taboola - use other providers as well **What problems is Realize solving and how is that benefiting you?** scaling lead gen & app installs ### 19. Taboola Review **Rating:** 3.0/5.0 stars **Reviewed by:** Craig W. | President, Small-Business (50 or fewer emp.) **Reviewed Date:** December 12, 2017 **What do you like best about Realize?** The unique ad solution for publishers and the performance for DR advertisers. **What do you dislike about Realize?** Being over billed on our first campaign that we did not manage. The first one had to be managed by Taboola's internal team. On the publisher end, they wanted us to sign a year long agreement in the beginning. **What problems is Realize solving and how is that benefiting you?** We can run and manage our clients campaigns on a CPC basis. As a publisher, their solution adds additional and incremental revenue. ### 20. Easy and Succesful Native Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Javier J. H. | Marketing Operations Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 03, 2017 **What do you like best about Realize?** I normally use taboola to analyze data and check how our campaigns are performing. As a Marketing Analyst I don't usually upload campaigns myself but Taboola has a really nice interface to check data quick and easy. **What do you dislike about Realize?** It is still a very simple website, to sign in the first time your rep needs to register you in, at least that's how it was in my case, and it took a while. Also, even that their simplicity does helps at time you wish you could have more data to analyze. **Recommendations to others considering Realize:** It will do probably every you want this platform to do. **What problems is Realize solving and how is that benefiting you?** Taboola offers certain ways to extract data that have been quite beneficial for my reporting. For example, and this is something you can do in many other advertising sites, you can export the image URL which works to extract the image while using a Google Sheet report. ### 21. Still Not Sold on the ROI **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 22, 2017 **What do you like best about Realize?** Wide exposure for our clients across relevant sites, ability to A/B test title and images. Use information and data to help drive other marketing initiatives. **What do you dislike about Realize?** The traffic that Taboola drives isn't the best. It really doesn't convert well and we've decided to slowly pull away from that platform in lieu of spending elsewhere. **Recommendations to others considering Realize:** Definitely review pricing **What problems is Realize solving and how is that benefiting you?** Trying to get more people to view our content, products, services, etc. ### 22. Horrible audience targeting **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Staffing and Recruiting | Mid-Market (51-1000 emp.) **Reviewed Date:** January 12, 2018 **What do you like best about Realize?** Its a great way to promote content across the web. **What do you dislike about Realize?** the sites that they choose were highly irrelevant and we were never credited for spending large amounts of our budgets on the sites they chose. **Recommendations to others considering Realize:** I would pay real close attention to the audiences and websites they're serving you on. Many of the sites they served us on made no sense whats so ever. We're a job recruitment site, and they were showing us on retirement websites. **What problems is Realize solving and how is that benefiting you?** trying to drive more awareness to our service. we got traffic, but most of it bounced ### 23. Great native advertiser, 2nd to Outbrain **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 22, 2018 **What do you like best about Realize?** I really enjoyed the interface at taboola and the available data. They had a handful of really great publishers I liked buying traffic from. **What do you dislike about Realize?** There were too many publishers that were very low quality so buying advertisements on their pages resulted in lost money. **What problems is Realize solving and how is that benefiting you?** Taboola helped increase traffic to our websites. ### 24. Taboola is great, if you have already exhausted all other digital efforts **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** November 11, 2017 **What do you like best about Realize?** I like that we can leverage taboolas vast network for for display and content marketing. **What do you dislike about Realize?** They are expensive, compared to other content distribution networks, and we struggled to justify the ROAS. **Recommendations to others considering Realize:** I think the quality of support and integration, especially for new enterprise customers, is lacking. I would suggest Taboola work on helping new clients navigate the nuances of account creation and setup. **What problems is Realize solving and how is that benefiting you?** We were able to expand our reach for potential new customers through content campaigns. ### 25. Very solid native ad platform - lacks a few simplification features **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** October 20, 2017 **What do you like best about Realize?** The inventory (at least in Germany) is really great for our target audience **What do you dislike about Realize?** The dashboard and reporting features... daily exports of your campaign by day? It is tedious **Recommendations to others considering Realize:** Talk to customer representatives. They are really helpful. **What problems is Realize solving and how is that benefiting you?** Acquiring leads. Tapped new sources for leads. Works like a charm. ### 26. Used Taboola for our native advertising and saw great results. **Rating:** 3.5/5.0 stars **Reviewed by:** Patricia K. | Digital Content Specialist, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** October 19, 2017 **What do you like best about Realize?** Taboola picked the best relevant content to share on our blog and website. **What do you dislike about Realize?** Sometimes it came across as a little spammy and not 100% trustworthy news. **Recommendations to others considering Realize:** Taboola does a great job of sharing content that is related with our consumers. **What problems is Realize solving and how is that benefiting you?** Sharing content with our customers that can give them a better experience. ### 27. G2 **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** January 22, 2018 **What do you like best about Realize?** What i like best was pretty much everything **What do you dislike about Realize?** Nothin was real to mybdislike and everything was nice **What problems is Realize solving and how is that benefiting you?** Media posting and research ### 28. You can tell they are promoted content **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** December 19, 2017 **What do you like best about Realize?** The ability to place your content on relevant pages **What do you dislike about Realize?** The click-bait nature of the content makes it not trustworthy **Recommendations to others considering Realize:** keep customer first **What problems is Realize solving and how is that benefiting you?** content distribution ### 29. One of the top two content distribution networks **Rating:** 3.5/5.0 stars **Reviewed by:** Mark C. | Digital Marketing Manager, Financial Services, Small-Business (50 or fewer emp.) **Reviewed Date:** October 30, 2016 **What do you like best about Realize?** - Scale of distribution. Some huge properties in the network (partic. Daily Mail group) and a large hinterland of regional and local news sites - Some high quality placements available such as Bloomberg, BusinessInsider, Huffington Post, CityAM, ThisIsMoney and about a dozen others - Best for video – originally built for it and still leads the pack - Well-designed management and reporting interface - Content gets up and running quickly - Technically excellent and rapid innovation - Great people and they take good care of advertisers **What do you dislike about Realize?** Has a higher tolerance for spammy content than its larger more established competitors – both in terms of content it allows to run, and placements where its widgets appear. (That said, some of the newer networks appear much worse in this regard, so it's all relative). Fortunately they report thoroughly on all placements and provide tools to exclude the ones that deliver low CTR or poorer traffic. There are some excellent placements on Taboola, you just have to be relentless if you want to exclude the poor ones. **Recommendations to others considering Realize:** Be ready for high traffic if your headlines are clickable and your budget is high enough. Be prepared to spend time filtering placements until you get the quality of traffic you're after. Make sure each headline/image combination uses unique tracking parameters so you can discover the sweetspot between what's clickable and what's valuable traffic for you. Finally do stay in touch with the Taboola account managers and support people (they're good in my view) and give feedback (they listen). **What problems is Realize solving and how is that benefiting you?** Getting distribution for video content; audience insight from seeing who watches what and how engaged they are; quickly testing different image and headline combinations. ### 30. Taboola has been a great partner in driving traffic to our site. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** August 01, 2016 **What do you like best about Realize?** Their dashboard and reporting is user friendly. It's easy to use to execute and report on. Also, can easily find historical data when needed. **What do you dislike about Realize?** Based on our site programming some button actions are captured twice in some cases. I can get the breakdown by month upon request, but it's limited to a certain amount of time I can have them pull the data. **Recommendations to others considering Realize:** In the past year and a half that we've used Taboola, it's been a good partnership. They've been responsive as needs arise. **What problems is Realize solving and how is that benefiting you?** We are using Taboola to drive traffic to our content articles which is in a sub-section of our site. It's also helped us understand what consumers find interesting in terms of content. ### 31. Not a Great Experience with Bulk Uploading **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 31, 2016 **What do you like best about Realize?** Ease of use when navigating the the platform. Easy access to information for reporting. **What do you dislike about Realize?** It takes forever to upload articles and headlines. It would be nice to be able to bulk upload to multiple campaigns. The images don't always sync and the system is frequently down. **What problems is Realize solving and how is that benefiting you?** Increasing traffic to clients websites. We see a significant drop in traffic when content discovery is not running. ## Realize Discussions - [Is Taboola a good advertising platform?](https://www.g2.com/discussions/is-taboola-a-good-advertising-platform) - 1 comment - [How is Taboola different from Google ads?](https://www.g2.com/discussions/how-is-taboola-different-from-google-ads) - 1 comment - [What is Taboola good for?](https://www.g2.com/discussions/what-is-taboola-good-for) - 1 comment - [View Realize pricing details and edition comparison](https://www.g2.com/products/taboola-realize/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-31+05%3A52%3A18+-0500&secure%5Bsession_id%5D=c88b2bb4-8a41-453c-8afb-2cf7236b3590&secure%5Btoken%5D=3d546b6da754cef747745585f5a1dd5fa0c92e2981986fb241ecf116486cec1e&format=llm_user) ## Realize Features **Channel Functionality** - Display Functionality **Retargeting** - A/B Testing - Audience Segmentation - Behavioral Targeting - Reporting & Analytics - Geo Targeting - Cross-channel Retargeting - Personalization **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Campaign Management - Ad Networks** - Video Advertising - Ad Inventory Quality - Advanced Targeting Options - Mobile Ad Support - Diverse Ad Formats - AI-Driven Optimization - Real-Time Bidding (RTB) **Agentic AI - Native Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Reporting & Analytics - Ad Networks** - Performance Tracking - Fraud Detection & Prevention - Budget & Revenue Optimization Insights **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Retargeting** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Ad Networks** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Mobile Functionality** - Mobile Functionality **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top Realize Alternatives - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (755 reviews) - [Outbrain Direct Response by Teads](https://www.g2.com/products/outbrain-direct-response-by-teads/reviews) - 3.4/5.0 (90 reviews) - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - 4.7/5.0 (862 reviews)