G2

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

9/30/2026

"Useful for hearing the customer's side of the story"

5/5

What do you like best about Synup?

I like being able to read what customers are actually saying about a business alongside the work we're doing for it. A client can tell us what they want to be known for, but the reviews show what people remember. Having that feedback together in Synup gives us useful context when we're thinking about the messaging. Sometimes the detail in a review is more helpful than the overall star rating. Review collected by and hosted on G2.com.

What do you dislike about Synup?

I'd like an easier way to collect a few relevant reviews and add our own notes before sharing them with a client from within the portal. That would make it more useful during planning discussions. Review collected by and hosted on G2.com.

What problems is Synup solving and how is that benefiting you?

When you're close to a client's marketing, it's easy to keep looking at the business from the inside. Synup gives us a place to review feedback from the people buying from them. We can look for things customers repeatedly appreciate and bring those observations into our conversations with the client. If a complaint keeps coming up, that deserves a conversation too. It helps us ask better questions about what the business should communicate and what it may need to improve. Review collected by and hosted on G2.com.