G2

Ed K.

Owner

Mid-Market (51-1000 emp.)

9/18/2025

"We have had a great user experience with Stripe GA4"

4.5/5

What do you like best about Stripe GA4?

Stripe’s GA4 integration made it simple to connect our payments data to our marketing analytics. We can now see exactly which campaigns drive revenue, and we’ve improved our ad ROI significantly. The setup was quick, and the data is accurate and reliable. Review collected by and hosted on G2.com.

What do you dislike about Stripe GA4?

GA4 has data latency (some events/conversions may take hours or up to ~7 days to fully process or attribute) Reddit Review collected by and hosted on G2.com.

What problems is Stripe GA4 solving and how is that benefiting you?

Before using Stripe GA4, we had no clear visibility into which marketing efforts were actually driving revenue. Our payments data lived in Stripe, while all our user behavior and traffic data lived in GA4, completely disconnected. This made it almost impossible to measure ROI accurately or optimize our campaigns.

Integrating Stripe with GA4 solved that disconnect. Now we can:

Track revenue and purchase events directly inside GA4

Attribute sales to the exact marketing channels, campaigns, and user journeys that led to them Review collected by and hosted on G2.com.