What we like best about Stratum is how it makes the Communications workflows more efficient for teams.

UX/UI

Easy to use dashboard. Although onboarding and training is required, the platform is straightforward once it's setup.

Performance and features

Media monitoring is automated through the night and ready for review the next morning. The new beta feature allows newsletters to be generated and is ready for distribution with a click. What teams usually spend more than 4 or 5 hours on is now greatly reduced.

Additionally, the influencer discovery feature reduces the time spent reviewing other platforms or social media sites for brand voice alignment.

Charts can be saved to dashboards that update on a recurring basis for comparative trend analysis and monitoring.

Pricing

Recommended to get the Advanced package and above for high usage teams. In terms of what you get for the price, it's comparable to other enterprise plans but packs a lot more value than the legacy platforms today because of its automated workflows and synthesis of information. Review collected by and hosted on G2.com.

The platform does require some training and onboarding in the beginning. Review collected by and hosted on G2.com.