--- title: SpyFu Reviews meta_title: 'SpyFu Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 518 reviews by the users' company size, role or industry to find out how SpyFu works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 518 scale: '5' date_modified: '2026-07-17' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # SpyFu Reviews **Vendor:** SpyFu **Category:** [SEO Tools](https://www.g2.com/categories/seo-tools) **Average Rating:** 4.6/5.0 **Total Reviews:** 518 ## About SpyFu SpyFu is a competitive intelligence tool for SEO and PPC. You can search a domain to see all of the keywords it ranks for, their individual pages that rank, the ads it buys on Google, and its strongest competitors. What Does SpyFu Do? \* Uncovers any website’s SEO and Google Ads strategies, including keywords, backlinks, and content. \* Shows every keyword your competitors rank for—both paid and organic. \* Offers deep keyword research with more individual keyword results than Semrush or Ahrefs. \*Tracks historical data (19+ years) to reveal trends, wins, and missteps in search marketing. \*Builds custom reports for SEO and PPC insights to improve or launch campaigns. SpyFu's self-serve features make it a widely-used keyword and domain research resource for digital marketers, SEO managers, entrepreneurs, in-house teams, and affiliates. SpyFu is a solid tool for people who are starting a campaign and those who are improving what is already in motion. \*Keyword Research\* People behave differently on search engine results pages, and SpyFu keyword tools help you keep up with those trends. Find the competition's SEO and PPC activity on any keyword, and get next-generation metrics that can help guide your campaigns. \*SEO Research\* Find a domain's top pages on the SERP. Track your rankings alongside your competitor's ranks on organic top keywords. \*Paid Search Intelligence\* Browse competitors' Google Ads and how they evolved so that tested, high-converting ads rise to the top. \*Custom Reporting\* PDF exports to download or send automatically \*History\* SpyFu's 19+ years of historic data is built into your results so you can see trends over time. Move on keyword trends, uncover ad copy changes, and learn content ideas that create successful search marketing campaigns. History also gives useful insights into what caused their rankings to grow (or fall). Mimic their best practices and avoid past mistakes. You can use this knowledge to build a better unique position in the market for your own brand. ## SpyFu Pros & Cons **What users like:** - Users love the **competitor analysis feature** in SpyFu, finding it invaluable for insights and effective strategy development. (6 reviews) - Users find SpyFu's **competitor research** invaluable for insights and comparisons, making it a cost-effective tool. (5 reviews) - Users value the **keyword research capabilities** of SpyFu, making it easy to analyze competition and improve strategies. (5 reviews) - Users find SpyFu to be an **affordable option** , delivering valuable insights without straining their budget. (4 reviews) - Users appreciate the **ease of use** of SpyFu, enjoying its user-friendly interface for effective data visualization. (4 reviews) - Keyword Ranking (3 reviews) - User-Friendly (3 reviews) - Competitor Comparison (2 reviews) - Pricing (2 reviews) - Business Growth (1 reviews) **What users dislike:** - Users note occasional **data inaccuracy** , with missing keywords and results for niche categories despite overall satisfaction. (3 reviews) - Users mention **incomplete data** in SpyFu, as some competitor ads are missing or delay in reporting results. (1 reviews) - Users find SpyFu's **keyword information presentation lacking** , requiring extra clicks for detailed data retrieval. (1 reviews) - Users express concern over **limited data availability** for specific keywords in SpyFu, affecting their analysis. (1 reviews) - Users find the **limited data access** frustrating, requiring multiple clicks for essential keyword information in SpyFu. (1 reviews) - Time-Consuming (1 reviews) ## SpyFu Reviews ### 1. Great Intelligence tool for competitors! **Rating:** 5.0/5.0 stars **Reviewed by:** Patrick C. | Co-Founder & CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** October 31, 2017 **What do you like best about SpyFu?** Great keyword insight from competitor keywords. It helps set up a baseline on how we should approach our ad buys and landing pages **What do you dislike about SpyFu?** Not much at the moment. We are still learning the product and so far so good **What problems is SpyFu solving and how is that benefiting you?** We are just starting our keyword campaigns from both an SEO and PPC standpoint. It's a helpful tool to get a better idea on how we should be structuring our landing pages and ad buys. ### 2. tool for competitive analysis **Rating:** 4.0/5.0 stars **Reviewed by:** Charles C. | Advisor, Small-Business (50 or fewer emp.) **Reviewed Date:** January 30, 2018 **What do you like best about SpyFu?** gives me insight into the search engine marketing utilized by competitors **What do you dislike about SpyFu?** some of the information is inaccurate or outdataed **What problems is SpyFu solving and how is that benefiting you?** doing research into target markets of our clients ### 3. Spyfu is one of the must have tools and a search marketers bag of tools **Rating:** 5.0/5.0 stars **Reviewed by:** Michael B. | President, Operations Americas, Mid-Market (51-1000 emp.) **Reviewed Date:** September 18, 2017 **What do you like best about SpyFu?** There are a lot of features, but most importantly the value of analyzing your competitors campaigns in both paid and organic, gives not only extra insight but it is a critical part of a strategy. **What do you dislike about SpyFu?** Sometimes I feel its convoluted, in other words so much clutter and buttons that is hard to find what is what. **Recommendations to others considering SpyFu:** Its a must have tool with more insight then most other tools ofter **What problems is SpyFu solving and how is that benefiting you?** We need to provide strategy, provide budgets, provide competition in order to win and maintain our PPC and SEO client base. ### 4. Useful tool but requires time to learn **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Market Research | Mid-Market (51-1000 emp.) **Reviewed Date:** May 01, 2018 **What do you like best about SpyFu?** spyfu has many features and use cases. The best has been to see what keywords my competitors are using. **What do you dislike about SpyFu?** but it took me some time to understand what the tool exactly does and how i can use it. **What problems is SpyFu solving and how is that benefiting you?** trying to better our SEO and this helps us map were we are amongst competitors ### 5. A must have tool for any company involved in digital marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Law Practice | Small-Business (50 or fewer emp.) **Reviewed Date:** January 10, 2018 **What do you like best about SpyFu?** Spyfu provides very good insight into how to get the best "bang for the buck" from a digital marketing perspective. **What do you dislike about SpyFu?** I would like for there to be more tutorials on how to make your website/campaign better. **What problems is SpyFu solving and how is that benefiting you?** We were considering using an outside digital marketing consultant, which would have cost us almost $10,000 per month. After using Spyfu, we realized that it would be more efficient to do this "in house." ### 6. Awesome! I love the ability to see what my competitors are doing. **Rating:** 5.0/5.0 stars **Reviewed by:** Aaron D. | Independent Business Owner, Real Estate, Small-Business (50 or fewer emp.) **Reviewed Date:** March 01, 2018 **What do you like best about SpyFu?** the competitive advantage of knowing what my competitors are doing and how much they are spending. **What do you dislike about SpyFu?** There is nothing yet that i dislike. I have enjoyed my experience. **What problems is SpyFu solving and how is that benefiting you?** I am able to structure my online advertising more precisely and spend money more wisely. **Official Response from Sidra Condron:** > We're so glad to see you enjoying it, Aaron! It's always rewarding to hear from customers and how they are succeeding in their business. Getting a better ad campaign structure is a huge win. Nice job! ### 7. Great experience! **Rating:** 5.0/5.0 stars **Reviewed by:** Eric V. | Digital Entrepreneur, Consumer Services, Small-Business (50 or fewer emp.) **Reviewed Date:** January 09, 2018 **What do you like best about SpyFu?** I like how many tools there are to do very in-depth research. **What do you dislike about SpyFu?** The data doesn't always reflect reality. **Recommendations to others considering SpyFu:** Its a great product. **What problems is SpyFu solving and how is that benefiting you?** I use it to do competitive research mainly. ### 8. One of the best SEO/PPC competitive analysis tools on the market! **Rating:** 5.0/5.0 stars **Reviewed by:** Matthew B. | Director of Marketing, Publishing, Mid-Market (51-1000 emp.) **Reviewed Date:** October 18, 2017 **What do you like best about SpyFu?** The UI is one of the cleanest and easiest to use. I love how intuitive the platform is in its design and functionality. **What do you dislike about SpyFu?** I don't have any complaints about the platform at this time...it has consistently delivered above expectations. **What problems is SpyFu solving and how is that benefiting you?** I needed a way to make sure we were bidding on the same keywords as our competitors, which keywords they were bidding on that we weren't, as well as track organic rankings/results... ### 9. Spy Fu is an excellent prospect thermometer **Rating:** 5.0/5.0 stars **Reviewed by:** Johnny N. | Integrated Digital Specialist, Broadcast Media, Enterprise (> 1000 emp.) **Reviewed Date:** September 06, 2017 **What do you like best about SpyFu?** The historical data graphs are excellent, having this a little more granular would be helpful. Seeing all of a client's PPC history is great for showing them where things were mismanaged or done well enough to emulate. **What do you dislike about SpyFu?** There could be more customization for the client vs competition reporting. Seeing these graphs over time is a really invaluable tool to see success & failure. **Recommendations to others considering SpyFu:** Get it! It saves so much guess work! **What problems is SpyFu solving and how is that benefiting you?** Showing clients where they need to improve their standing online. I absolutely love the keyword analysis on a monthly basis. ### 10. Top SEO tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 17, 2018 **What do you like best about SpyFu?** Spyfu is cost effective, with best tools for online marketing. Making the job as easy and simple as possible. **What do you dislike about SpyFu?** What I dislike about it is that it was a little bit confusing for the ad metrics as I was just trying to get used to this software **What problems is SpyFu solving and how is that benefiting you?** It gave me unlimited search results ### 11. Solution to my SEO and PPC Campaign Tracking **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** January 26, 2018 **What do you like best about SpyFu?** Simple user interface. Quick costumer service. **What do you dislike about SpyFu?** This is the only software I've used for SEO so I don't have anything to compare it to. No complaints so far. **What problems is SpyFu solving and how is that benefiting you?** I am using SpyFu mostly for tracking our SEO performance and for comparing it to our competitors. It proved to be a useful tool in staying competitive. ### 12. Great tool for Adwords research/spying on your competitors **Rating:** 5.0/5.0 stars **Reviewed by:** Deji A. | Senior Software Engineer, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** September 15, 2017 **What do you like best about SpyFu?** The fact that you can look at what your competitors are doing on Adwords and actually see whats been successful for them. **What do you dislike about SpyFu?** Nothing really. The tool has all the features that I need to do my research **What problems is SpyFu solving and how is that benefiting you?** The problem spyfu solves for me is to give me a glimpse of how best to structure my ad campaign on google, take a look at what has been working and then also tie in SEO to figure out what keywords are best to target. ### 13. It does what it's suppose to. **Rating:** 4.0/5.0 stars **Reviewed by:** Derek L. | Web Developer / Designer, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** August 30, 2017 **What do you like best about SpyFu?** We did find good value out of the tools and reports. We even recommended it to some clients. **What do you dislike about SpyFu?** With that said, we are taking a hiatus to explore other tools, As we feel there are still some intel that is missing--- sometimes unable to pick up top competitors. We still have to use different software. **Recommendations to others considering SpyFu:** A very good starting point. It's nicely laid out and to get started is not hard. **What problems is SpyFu solving and how is that benefiting you?** Spyfu provides historical intel on competitors. It's also nice to see how clients stack up against competitors side-by-side. ### 14. A Must Have Tool for SEO & SEM **Rating:** 5.0/5.0 stars **Reviewed by:** Mike F. | Founder & President, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** September 15, 2017 **What do you like best about SpyFu?** SpyFu is by far the best tool out there today from a UI/UX perspective. It is so good in this regard, I have no problem doing screenshots into powerpoint when I present results to my clients. **What do you dislike about SpyFu?** I was a longtime freemium user of SpyFu. When I finally purchased a subscription I took advantage of a screen share live tutorial. I came away unimpressed and just poked around myself. **What problems is SpyFu solving and how is that benefiting you?** SEO & SEM discovery prep for lead gen Managing client programs & competitors ### 15. Get to the bottom of search engine research with SpyFu **Rating:** 5.0/5.0 stars **Reviewed by:** David B. | Chief Visionary Officer, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** October 19, 2017 **What do you like best about SpyFu?** There is so much information available at your fingertips. It is absolutely awesome! **What do you dislike about SpyFu?** There really isn't anything I don't like except the fact that stats are a month old. **What problems is SpyFu solving and how is that benefiting you?** I use SpyFu every single day to figure out what we need to do to start building a client's website. Starting with the right search terms sets the rest of the website up for success. ### 16. Great SEO Research Tool **Rating:** 4.0/5.0 stars **Reviewed by:** John P. | Digital Marketing Specialist, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** August 21, 2017 **What do you like best about SpyFu?** Love that we can "spy" on competitors to see how they are spending their digital advertising budget as well as seeing organic keywords that they are ranking for. **What do you dislike about SpyFu?** The lack of "local" keywords. Being an agency in Portland, Maine, we have many Maine clients. They are trying to reach local customers. Seeing those local keywords/ads would help. **Recommendations to others considering SpyFu:** If you want to know what your competitors are doing without guessing, this is the software for you. **What problems is SpyFu solving and how is that benefiting you?** Solved Problems: Where to focus our organic attention How competitors are phrasing their ads Benefits: Same as above ### 17. I use this for every site I market! **Rating:** 5.0/5.0 stars **Reviewed by:** Eric B. | Owner, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** October 18, 2017 **What do you like best about SpyFu?** I love that I can see what ads the competitors are and have been running for the same keywords I need to research. **What do you dislike about SpyFu?** I dislike how long it takes for new keywords to report. This shouldn't take that long to populate. **What problems is SpyFu solving and how is that benefiting you?** SpyFu allows me to focus on the business of my agency rather than scouring over several different sites to find specific info. ### 18. Amazing Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Matt C. | Co-Founder and Chief Product Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** August 18, 2017 **What do you like best about SpyFu?** The breadth of tools that allow you to understand the specifics of what impacts your SEO **What do you dislike about SpyFu?** The interface could be a bit easier to use, but its really quite good. **Recommendations to others considering SpyFu:** This is a really fantastic tool for SEO and SEM research. I find it easier to use that the free google tools and provides much richer info that can be used to make better decisions,. **What problems is SpyFu solving and how is that benefiting you?** Understand where we rank and compare to our competition. We also use it to better understand what specific keywords we should be bidding on for PPC ### 19. Terrific research tool I use nearly every day **Rating:** 5.0/5.0 stars **Reviewed by:** Matt G. | Building Mtls & Home Improvement Pros Go-To Guy for Insanely Effective Digital Marketing, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** January 10, 2018 **What do you like best about SpyFu?** The PPC budget tool showing what companies spend on Adwords **What do you dislike about SpyFu?** dropdowns are not intuitive to me, I find myself hunting for the right UI **Recommendations to others considering SpyFu:** Terrific tool for SEO and PPC competitor intelligence **What problems is SpyFu solving and how is that benefiting you?** I look for companies (my prospects) that are spending signficant amounts of money on PPC. Spyfu helps me find them, quickly and easily. ### 20. Long Standing Customer of Spyfu, these tools just get better and better! **Rating:** 5.0/5.0 stars **Reviewed by:** Samantha M. | Director, Marketing Consultant, Google Street View | Trusted Photographer, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** October 19, 2017 **What do you like best about SpyFu?** I like the competitor analysis possibilities with these tools **What do you dislike about SpyFu?** I cannot think of any part of the tools that I do not like **Recommendations to others considering SpyFu:** Spyfu is a good all round toolset, and for a very reasonable price. **What problems is SpyFu solving and how is that benefiting you?** Spyfu is my go to toolset for keyword research and competitor analysis for both my own business and those of my clients. ### 21. Most reliable ad spend and ad history tool on the market **Rating:** 5.0/5.0 stars **Reviewed by:** Emyli V. | Associate Account Executive, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** September 14, 2017 **What do you like best about SpyFu?** The ad history feature is more up to date than SEMRush **What do you dislike about SpyFu?** The ad spend projections are often inaccurate. **Recommendations to others considering SpyFu:** SpyFu has a very helpful report building feature that sets it apart from SEMRush. **What problems is SpyFu solving and how is that benefiting you?** I reach out to businesses who have opportunities to improve their ads. For this reason, it's important that I can see recent ad history and ad spend in SpyFu. I also like the design of the site better than SEMRush. **Official Response from Sidra Condron:** > Thanks for your candid feedback, Emyli. Our dev team keeps an eye on data accuracy and is always looking for ways to improve it. It's a moving target, but we're not giving up the chase! Glad to hear that the tool is helping you with business development. Go get 'em! ### 22. A Must Have Tool for People in SEM **Rating:** 5.0/5.0 stars **Reviewed by:** Ramsey S. | Associate Account Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** September 19, 2017 **What do you like best about SpyFu?** As someone who works in digital marketing, SpyFu is awesome for discovering keywords that competitors are using and exploring areas for growth in campaigns. **What do you dislike about SpyFu?** At times, I think SpyFu underestimates the ad spend projections pretty heavily, but I know there is no way to estimate this very accurately. **What problems is SpyFu solving and how is that benefiting you?** SpyFu helps me find live examples of ads that companies are running to help bring more qualified customers to companies sites. ### 23. Great tool for competitive research **Rating:** 4.5/5.0 stars **Reviewed by:** Scott B. | Strategic SEO manager, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** September 06, 2017 **What do you like best about SpyFu?** The Kombat tool where you can compare up to two competitors with your own site and see what keywords you share or exclusive is one of the best features. **What do you dislike about SpyFu?** It's a bit pricey if you are an independent consultant, but for any company of size, it is worth the cost **What problems is SpyFu solving and how is that benefiting you?** Finding out what keywords my competitors are bidding on, and which ones we share, and which ones they are owning has been the biggest benefit ### 24. Must-have for search marketers **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** September 15, 2017 **What do you like best about SpyFu?** Keyword research tools for both PPC and SEO. Spyfu provides comprehensive reviews for both organic and paid. Also it is very easy to look at competitor's ad copies to get inspirations for testing. **What do you dislike about SpyFu?** some of the metrics dont make much sense like monthly budget ... it is not bad info just not quite helpful; a lot of things we need to put into practices to see how much it costs. Spyfu seems to jump into assumptions for us. **What problems is SpyFu solving and how is that benefiting you?** Understand what our competitors are bidding on and focusing on; also how does the industry overall is positioning for certain types of products. Competitors bidding, seo ranking and ad copies. ### 25. Great SEO Tool for Paid Ads, Backlinks & Ranking **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 24, 2017 **What do you like best about SpyFu?** Would I love about SpyFu is the ease to get critical info on Google Ads, Ranking Reports and the Reach-out for backlinks all in one cloud software **What do you dislike about SpyFu?** Nothing I dislike, pricing is great, service is great! **What problems is SpyFu solving and how is that benefiting you?** Google analytics does not give a actual snap shoot of current rankings and SpyFu allows you to get real time snap shoot as well as drill down to a cache of an actual Google page to see which page is ranking for the keyword and your competitors. Also in SpyFu are the actual Google ads with performance factors, cost per click and great history, which I love ### 26. Best Software for Tracking Competition **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** February 13, 2018 **What do you like best about SpyFu?** All of the data. They are always adding new features **What do you dislike about SpyFu?** The price is steep for me because I am a sole proprietor but the data is invaluable. **What problems is SpyFu solving and how is that benefiting you?** PPC Competitor insights ### 27. i love spyfu **Rating:** 5.0/5.0 stars **Reviewed by:** toby j. | owner, Consumer Services, Small-Business (50 or fewer emp.) **Reviewed Date:** August 18, 2017 **What do you like best about SpyFu?** i like how much info you can get so easy it truly is the best place to spy on the compatition. i also love the seo reports they have great informnation. it alos is the best tool for adwords out there **What do you dislike about SpyFu?** nothing i like everything what could anyone not like about spyfu you would have to be a fu lol **Recommendations to others considering SpyFu:** buy now save money on adwords **What problems is SpyFu solving and how is that benefiting you?** key word reserch andadwords ads it solves the problem of waisting money **Official Response from Sidra Condron:** > "You would have to be a fu." Clever, Toby. We love it! Thanks for the kind words about SpyFu! ### 28. Love SpyFu! **Rating:** 4.5/5.0 stars **Reviewed by:** Breanna S. | Marketing Director, Medical Practice, Mid-Market (51-1000 emp.) **Reviewed Date:** November 13, 2017 **What do you like best about SpyFu?** Easy to use. Great data. Can organize your websites easily. **What do you dislike about SpyFu?** Wish data was updated more than once a week **What problems is SpyFu solving and how is that benefiting you?** How to get my site to rank. And what keywords competitors rank for ### 29. SpyFu Tool Review **Rating:** 3.5/5.0 stars **Reviewed by:** Paul A. | Owner, Management Consulting, Small-Business (50 or fewer emp.) **Reviewed Date:** June 06, 2017 **What do you like best about SpyFu?** I liked the menu tab categories access -you can start typing in either keywords, domain url allowing you to spy on your competitors, whether it is for pay-per-click (PPC) campaigns and/or organic SEO research. The SERP reports were built with good visibility of ranking visibility, monthly stats, domain strengths and social score. You could also either download or export as a pdf document. **What do you dislike about SpyFu?** The reason I give up on this tool was essentially because I disliked the fact that Spyfu is lacking data or underperforms when running a research for the UK or certain countries in Europe. It gives you little or very limited information or no data for this region. Specially in backlinks and lead/data information area. **Recommendations to others considering SpyFu:** I llike SpyFu and I think its a great tool if you are based or dealing with North America projects. They know their stuff and it is an SEO monitoring tool that can really help you gather information on your/other's people competition to help you build a winning strategy. In particular if you work daily on the PPC and SEO campaigns. The other positive side of it is that you can quickly navigate through the relevant data and see other businesses campaign's mistakes, analyse where they're lacking in keyword strategy and tactics and apply it to create your very own successful PPC campaigns and SEO strategy for your own business. **What problems is SpyFu solving and how is that benefiting you?** When working for clients I logged onto SpyFu which allowed me to quickly identify my client's opponents but also if they were running any PPC campaigns. I could easely use it to monitor and gather information on their direct competitors, specifically on SEO and PPC and campaigns in order to feed back and get up to speed. The main benefits whenusing the tool were: data extraction in order to create my reports, rebranding with my company logo and/or other company-related information. This is very useful if you do audit or share these SEO reports with your clientes. I could also see advertising history, particular relevant keyword with backlinks, contact information, so you could reach out those relevant online businesses for potential back-linking opportunities. But as I said it only works well for US, Canada. ### 30. Best all around SEO/SEM tool online **Rating:** 5.0/5.0 stars **Reviewed by:** Josh K. | President, Small-Business (50 or fewer emp.) **Reviewed Date:** September 18, 2017 **What do you like best about SpyFu?** The UI is great and the amount of tools they provide is outstanding. They also have a better PPC section than most other online tools. **What do you dislike about SpyFu?** The number of keywords for lower volume accounts are often off and the keywords for lower to medium volume accounts are not always accurate. **What problems is SpyFu solving and how is that benefiting you?** Streamlines my keyword research process and allows me to do competitor research. ### 31. PERFECT FOR COMPANY DATA SPEND OVERVIEW **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 04, 2018 **What do you like best about SpyFu?** THIS IS GREAT FOR GETTING BALL PARK NUMBERS FOR COMPANY PPC AND ADWORDS SPEND, THERE IS A LOT OF GREAT FREE FEATURES **What do you dislike about SpyFu?** THE MORE ENHANCED FEATURES COME AT A FEE, SOME OF THE DATA IS INACCURATE **What problems is SpyFu solving and how is that benefiting you?** UNDERSTANDING IF COMPANIES ARE SPENDING TOWARD PPC, KEYWORDS, ETC ### 32. An outstanding resource for PPC and SEO **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** November 16, 2017 **What do you like best about SpyFu?** The depth of the information available is simply not found anywhere else. **What do you dislike about SpyFu?** Lack of ability to target locally (below country level) though I think this is a limitation imposed by Google vs. an inherent SpyFu one, so apart from that, it's awesome. **Recommendations to others considering SpyFu:** There really aren't any legitimate competitors to consider. The free version is the only real competitor, but it pays for itself. **What problems is SpyFu solving and how is that benefiting you?** Online awareness, competitor analysis, ppc discovery. ### 33. SpyFu SEO For The Growing Entrepreneur **Rating:** 4.5/5.0 stars **Reviewed by:** Ryan S. | Marketing Specialist, Higher Education, Small-Business (50 or fewer emp.) **Reviewed Date:** September 17, 2017 **What do you like best about SpyFu?** I love that they do competitive research. I've grown my rankings so much by using the keywords my competitors use in a better way. **What do you dislike about SpyFu?** Paying for it...it's actually really affordable, it's just something I wish was free, but understand that it cannot be. **Recommendations to others considering SpyFu:** Just get it already, you'll need it. **What problems is SpyFu solving and how is that benefiting you?** I am increasing my site's rankings and those of my clients. ### 34. Is Too Much a Good Thing? **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 07, 2017 **What do you like best about SpyFu?** My firm mostly uses SpyFu for Keyword research when it comes to creating new Google Advertising builds. **What do you dislike about SpyFu?** While there have been many new components added to the software; we aren't taking advantage of them. The company continuously harps on the "backlinking" component. We know that's important, but it seems like it will always be used as their scapegoat for things. **Recommendations to others considering SpyFu:** I definitely recommend using all of their features. It seems as though the company wants to keep adding product lines...however we'd be happy with a slimmed down keyword tool (for a slimmed down expense) **What problems is SpyFu solving and how is that benefiting you?** We are quickly building PPC Campaigns as well as finding important keywords. We realized that backlinking is huge and need to be doing this. **Official Response from Sidra Condron:** > We appreciate you taking the time to share your feedback. We'll pass along the suggestion about the slimmed down keyword tool. Some of the features/changes we've added to the site come directly from customer feedback just like that. Cheers! ### 35. Excellent Tool for Keywords and Link Building **Rating:** 5.0/5.0 stars **Reviewed by:** Jim L. | Web Developer, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** August 21, 2017 **What do you like best about SpyFu?** I loved the focus on competitive analysis it helped me discover keywords and angles on copy generation that I would have not otherwise. The link building tools were also extremely helpful as they let me keep track of contacts and statuses far better than in house tool I was using before **What do you dislike about SpyFu?** The interface is a bit un-intuitive at first and there were some features that required a bit of digging to discern their functions. **Recommendations to others considering SpyFu:** I would highly recommend SpyFu for any serious marketing consultant, its competitive analysis tools are invaluable. **What problems is SpyFu solving and how is that benefiting you?** I bought SpyFu strictly as a keyword research tool but quickly realized how effective it was as a link building tool. **Official Response from Sidra Condron:** > We appreciate the kind words. Very happy to see when people discover and love a new feature (link builder) that they hadn't expected. Thanks for sharing, Jim! ### 36. Great Insights for Competitive Audit **Rating:** 4.0/5.0 stars **Reviewed by:** Sean W. | Senior Digital Marketing Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** August 18, 2017 **What do you like best about SpyFu?** Spyfu is one of our go-to tools for our agency's competitive audits for PPC. Potential clients are always amazed at the amount of insider information we're able to obtain about their competitors! **What do you dislike about SpyFu?** The mobile version of the site is difficult to use. The text and layout is too large and doesn't fit within the normal width of my browser. **What problems is SpyFu solving and how is that benefiting you?** Keyword research, information on competitors' SEO keywords and PPC keywords and ads. ### 37. SpyFu is an amazing tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Graphic Design | Small-Business (50 or fewer emp.) **Reviewed Date:** September 18, 2017 **What do you like best about SpyFu?** I love the competitor information and Kombat **What do you dislike about SpyFu?** The reports need a lot of work. They are blurry, and have formatting issues. Personally the text should be text and not pixelated. I also want to be able to choose my competitors in the competitiion tab and have them stick. I realize this can be done in reports but that is different. I want the beta {"projects") to be integrated with the other front end tools **What problems is SpyFu solving and how is that benefiting you?** Providing advice to clients regarding SEO, providing reports to clients who pay for them ### 38. A great website for domain research **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 28, 2017 **What do you like best about SpyFu?** The PPC research is very in depth and clear. **What do you dislike about SpyFu?** The only dislike I have is the download time for the keyword research. **Recommendations to others considering SpyFu:** One of the best domain research websites **What problems is SpyFu solving and how is that benefiting you?** Finding PPC, SEO, and keyword research for specific domains. ### 39. Quick, clean, efficient. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** October 18, 2017 **What do you like best about SpyFu?** I like how I can get what I need (domain traffic, competitors, and keywords) within a few moments. I also love the video tutorials and the help it comes with. Everyone on the spyfu team is epic. **What do you dislike about SpyFu?** I really don't have much dislike about it. I need to study and rtfm more, but that's on me. **Recommendations to others considering SpyFu:** Try it out, get teaching call. 🤙 **What problems is SpyFu solving and how is that benefiting you?** I help other companies rank on Google and social media ### 40. Great Research Service. Highly suggest it. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 12, 2017 **What do you like best about SpyFu?** The ability to do Search Engine Optimization and Search Engine Marketing. research from a single site. It provides me with great reports I can use for the base for my marketing strategy. **What do you dislike about SpyFu?** The automated reports are a little clunky but extremely detailed. Other than that I don't have many other things to say. **What problems is SpyFu solving and how is that benefiting you?** Being able to provide accurate and meaningful strategies based on competition for my clients is extremely necessary. With this service I'm able to get a great perspective on the approach I would need to benefit my client. ### 41. SpyFu - a Good Tool for Your Business **Rating:** 5.0/5.0 stars **Reviewed by:** Plamen S. | Pay Per Call Marketing Expert, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** September 25, 2017 **What do you like best about SpyFu?** I'm very happy with the SpyFu services. It is very powerful tool that helps for my business. **What do you dislike about SpyFu?** I think it would be good to have mobile data. **Recommendations to others considering SpyFu:** I definitely recommend SpyFu services. **What problems is SpyFu solving and how is that benefiting you?** I'm researching online marketing niches and SpyFu gives me the answers I need. ### 42. Great experience with SpyFu for keyword and ad research **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 19, 2017 **What do you like best about SpyFu?** Amount of data available and 'kombat' feature to see what keywords competitors are using, and how popular those keywords are between multiple competitors. **What do you dislike about SpyFu?** Inability to include more than 3 competitors in the 'kombat' research at one time. Sometimes the kombat feature times out or doesn't show any data. **Recommendations to others considering SpyFu:** Spend time learning the various features, there's a lot more to it than just viewing your own keywords. Use in conjunction w/ related platforms, like Moz, for ongoing analysis. **What problems is SpyFu solving and how is that benefiting you?** SEO and PPC keyword research, client on-boarding ### 43. Great for in depth SEO Reports **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 18, 2017 **What do you like best about SpyFu?** We love that we are able to determine competitors SEO rankings. **What do you dislike about SpyFu?** We do not run PPC ads so that is not relevant to us. **Recommendations to others considering SpyFu:** IF you are looking to up your SEO game, this platform is great for analyzing what keywords are working for your competitors and also know your rankings. **What problems is SpyFu solving and how is that benefiting you?** We are able to create an organic SEO plan better and then report that back to our clients. ### 44. Terrible data **Rating:** 0.0/5.0 stars **Reviewed by:** Jonathan M. | Founding Partner, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** May 03, 2017 **What do you like best about SpyFu?** It has a good interface, but what use is that when the data backing it up is garbage. **What do you dislike about SpyFu?** SpyFu basically sold a dream that you could accurately find out what your competitors were up to as well as give you blueprint for creating a Google AdWords campaign with keyword suggestions. None of this is true. Their info on who is buying AdWords is extremely unreliable. I was actually with a client showing them my SpyFu report on their competitors. SpyFu basically said their competitors were not using AdWords. Then the client showed me the competitors' AdWords campaign popping up in their browser. This is was a very concrete example of bad data, but I've had a feeling that their data was bad before this. I would find discrepancies here and there between what SpyFu was reporting to me and what I was seeing in the real world, but it was difficult to really pin down if there was just a lag in the SpyFu data collection or something else going on. But I now feel that I have proof that their data cannot be trusted to match what is happening in the real world. Additionally, their keyword suggestions fluctuate wildly from what Google presents as it own keyword data. I asked a SpyFu rep about the discrepancy between the Google keyword suggestions and SpyFu's suggestions and the rep admitted that Google is going to be the more accurate source. Another feature that I found unreliable was their "backlink tool" that would show you other sites linking to the site you're investigating. How it works is, I'm researching Site A. I investigate the backlinks. SpyFu says that Site A has backlinks at Site B, C, and D. But here's the problem, go to B, C, and D and you likely will find no links to Site A. What's the point of showing backlinks that don't seem to link at all? If this happened only occasionally, that would be one thing, but it happens more often than not. Whether this is caused by out of date data or whatever, it still renders the tool useless. As a final note, when I cancelled SpyFu, I was given a retention offer to keep the service at half price for life. Just thorwing that out there. If you, for whatever reason, want to use this junk, make sure your at least not paying full price for it. **Recommendations to others considering SpyFu:** Don't use it. Their data cannot be trusted. I was in a client meeting showing them SpyFu data only to have the client prove to me that the data was wrong. **What problems is SpyFu solving and how is that benefiting you?** I was using it as a tool to help my clients perform SEO and create Google AdWords campaigns. ### 45. Spyfu give us a competitive edge **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 06, 2017 **What do you like best about SpyFu?** In a matter of minutes, we can look like rock stars in doing competitive analysis for our clients or prospects. **What do you dislike about SpyFu?** There's a little bit of a learning curve in getting to know all the ins and outs, but the training is very good. **Recommendations to others considering SpyFu:** Keeping this tool at it's current price structure makes it a no brainer for us to keep on using it. **What problems is SpyFu solving and how is that benefiting you?** Tracking our customer's SEO ranking has become so much easier. ### 46. Spyfu is an awesome tool! **Rating:** 5.0/5.0 stars **Reviewed by:** Kip B. | Creator, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** November 01, 2017 **What do you like best about SpyFu?** I love seeing what the competition is doing! I get new keyword ideas on every search I do. **What do you dislike about SpyFu?** Not much I found to dislike so far. I guess I would say is I noticed the budgets that people actually use are quite off from what spyfu says they have. **What problems is SpyFu solving and how is that benefiting you?** I am getting a better ROI on ppc campaign. **Official Response from Sidra Condron:** > Thanks for taking the time to write about SpyFu, Kip. Congratulations on the growing ROI in your PPC campaign! That's one of our favorite things to hear. ### 47. Good Tool! **Rating:** 5.0/5.0 stars **Reviewed by:** Mark D. | Search Engine Optimization (SEO) Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** September 14, 2017 **What do you like best about SpyFu?** I am able to check 404 Not Found errors quickly. I can also see if I have empty alt text, meta-descriptions, and other missing data. **What do you dislike about SpyFu?** Not a dislike, but I have too many other tools already like ScreamingFrog SemRush, and AHREFS. I wish someone would create a feature comparison chart so I don't end up purchasing redundant tools. **Recommendations to others considering SpyFu:** Compare what each tool reports on so as not to purchase redundant tools. **What problems is SpyFu solving and how is that benefiting you?** I can see how well my competitor's website is functioning. **Official Response from Sidra Condron:** > Thanks for the kind words, Mark! We're so happy to be part of your toolset. As for the product comparisons, we are working on something to help. I know it's tough because so many of the tools are not one-to-one competitors. We tend to have a few things in common with each other. ### 48. Good PPC Competitor Insight **Rating:** 3.5/5.0 stars **Reviewed by:** Charlie F. | Entrepreneur, Small-Business (50 or fewer emp.) **Reviewed Date:** March 17, 2017 **What do you like best about SpyFu?** I am now in my first month of the paid version of this program. I found the reports helpful in showing clients some ideas on how to mix up their ppc campaigns based on what the leaders in their industry are doing. **What do you dislike about SpyFu?** The pricing structure initially charged me $49 a month. But then I happened to see on another browser that in fact the pricing was $29 for the exact same service. I complained and was issued a refund, but that left an unpleasant impression. I think that at $29 a month, this service is a good value. **Recommendations to others considering SpyFu:** At least try it out for a month on the paid version ... much more details than you will get on the free one. **What problems is SpyFu solving and how is that benefiting you?** Research to show Adwords text ads, keywords from the competition. **Official Response from Sidra Condron:** > Thanks for taking the time to review us, Charlie. We always appreciate customer feedback, and many of our features are built on it. I hope that you continue to discover more things that you find helpful and valuable for your campaigns. People seem to love Kombat--a matchup of 3 domains--since it shows keywords that your competitors have in common. ### 49. SpyFu for SEM **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** November 29, 2017 **What do you like best about SpyFu?** SpyFu is a simple way to gain information about competitors within the paid search space. **What do you dislike about SpyFu?** The data from the platform is more directional. When cross referenced with our clients data, the numbers didn't exactly line up. **Recommendations to others considering SpyFu:** SpyFu can also give you a great idea of the type of creative competitors are using within SEM. **What problems is SpyFu solving and how is that benefiting you?** It allows us to keep a close eye on competitors within the paid search space and get an idea about how they are allocating their resources. **Official Response from Sidra Condron:** > We're glad to hear that you're able to stay on top of the ads that your competitors are running. You're right about data being more directional. We don't suggest that anyone use it for an audit, but you've probably learned how to spot who's outspending the others in the market. Thanks for taking the time to write a review! ### 50. Absolutely essential tool in my arsenal **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** October 18, 2017 **What do you like best about SpyFu?** Competitor CPC costing, keyword kombat and the new system to find influencers contact information in your sector **What do you dislike about SpyFu?** The backlinks could do with being more accurate. This would make it an all in one tool for digital marketers. **Recommendations to others considering SpyFu:** It’s essential for every digital marketer. **What problems is SpyFu solving and how is that benefiting you?** Finding my competitors keywords that sell. Building content for keywords that people search for and convert with. ## SpyFu Discussions - [How do I sort keywords by location?](https://www.g2.com/discussions/43314-how-do-i-sort-keywords-by-location) - 1 comment, 1 upvote - [How to be a software developer for SpyFu?](https://www.g2.com/discussions/31295-how-to-be-a-software-developer-for-spyfu) - 1 comment, 1 upvote - [What’s the best way to use competitor research for SEO?](https://www.g2.com/discussions/what-s-the-best-way-to-use-competitor-research-for-seo) - 1 comment, 1 upvote - [What is SpyFu used for?](https://www.g2.com/discussions/what-is-spyfu-used-for) - 1 comment - [How do you check what keywords a website ranks for?](https://www.g2.com/discussions/how-do-you-check-what-keywords-a-website-ranks-for) - 1 comment - [View SpyFu pricing details and edition comparison](https://www.g2.com/products/spyfu/reviews?page=9§ion=pricing&secure%5Bexpires_at%5D=2026-07-17+02%3A11%3A08+-0500&secure%5Bsession_id%5D=daa92b30-c504-49b4-933f-e46a8d1e9dd7&secure%5Btoken%5D=62d9ae7fc6e7231f9044f1e94c2ece8561c04a44b530eb1c13c40747de12358e&format=llm_user) ## SpyFu Integrations - [Surfer](https://www.g2.com/products/surfer-surfer/reviews) ## SpyFu Features **SEO Auditing & Monitoring** - SEO Alerting - SEO Auditing - SEO Change Tracking - Technical SEO **Platform Basics** - Benchmarking - Ad Creatives - Paid Search Data **Agentic AI - SEO Tools** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **SEO Content & Rankings** - Link Building - Keyword Research - SERP Rank Tracking - Localization - Content Insights **Platform Data** - Alerts - Data Access - Web Traffic - Subdomains **SEO Reporting** - Competitor Analysis - Data Visualization - Custom Reports - White Label **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Operational Risk Management** - Proactive Assistance ## Top SpyFu Alternatives - [Semrush](https://www.g2.com/products/semrush/reviews) - 4.4/5.0 (3,911 reviews) - [SE Ranking](https://www.g2.com/products/se-ranking/reviews) - 4.7/5.0 (1,498 reviews) - [Similarweb](https://www.g2.com/products/similarweb/reviews) - 4.4/5.0 (1,159 reviews)