URL shorteners are a dime a dozen. But I like sprw.xyz because of its super simple and adorable interface. It does exactly what it purports to do and doesn't feel spammy at all like many URL shortener tools do these days. I think the ability to include a password is a nice feature, too. Review collected by and hosted on G2.com.

The typeface on the tool is surprisingly informal. As such, I wasn't immediately sure what was clickable. That stopped being a mystery after the first use, but adherence to common web conventions would make it more user-friendly (but decidedly not as cute). Review collected by and hosted on G2.com.