G2

Jenni A.

Head of Customer Advocacy

Computer Networking

Enterprise (> 1000 emp.)

12/4/2025

"Exceptional Mentors Who Consistently Over-Deliver"

5/5

What do you like best about Spotlight Customer Engagement (Formerly Captivate Collective)?

They are genuine mentors rather than simply consultants. The team offers a unique blend of strategic discipline, creative insight, and authentic kindness, making the experience both productive and enjoyable. With extensive hands-on experience, they consistently meet me wherever I am in the process—whether that's brainstorming, developing, refining, pressure-testing ideas, or helping me enhance my programs. Their collaborative spirit, creativity, and sincere dedication to both their work and building meaningful relationships truly set them apart. Review collected by and hosted on G2.com.

What do you dislike about Spotlight Customer Engagement (Formerly Captivate Collective)?

If I had to pick something, it’s that they tend to over-deliver in the best possible way. Sometimes you walk away with so much great input and creative thinking that it can feel a bit overwhelming to prioritize what to execute first. Review collected by and hosted on G2.com.

Recommendations to others considering Spotlight Customer Engagement (Formerly Captivate Collective):

If you need help building a world-class customer advocacy or customer marketing program, you must call the amazing team at Captivate. I recommend them to everyone I talk to and everywhere I go. They are truly the best team in our industry and I feel so lucky to get to work with them and learn from them every chance I get. Review collected by and hosted on G2.com.

What problems is Spotlight Customer Engagement (Formerly Captivate Collective) solving and how is that benefiting you?

Captivate Collective has become my trusted strategy partner for all my customer marketing needs. No matter where I go, they have acted as an extension of my team, assisting me in building, expanding, and nurturing my advocacy programs. Their support covers everything from strategic planning and creative development to implementation and ongoing maintenance. They have helped me establish frameworks to measure the most important metrics for my programs and have supported me across multiple customer advocacy initiatives. They are also your go to support for CABs, awards, and executive programs. They also offer the latest training in our field and mentorship every step of the way. Review collected by and hosted on G2.com.