G2

Erik M.

Senior Account Director

Small-Business (50 or fewer emp.)

10/3/2026

"From days to minutes"

5/5

What do you like best about SoMin.ai?

I use SoMin at Click2View for client research, content planning and general ideation. What I find most useful is being able to look at a brand's social content alongside its competitors, then use the persona features and white-space analysis to find gaps worth going after. It gives us a practical starting point for creative briefs and quarterly business reviews, and helps us explain the thinking behind a recommendation. Review collected by and hosted on G2.com.

What do you dislike about SoMin.ai?

I don't really have any issues with SoMin. You need to connect the data connectors, and you need to make sure you have the right profiles. Making sure all the right profiles are one of the harder things, but it's something you'd have to do no matter what and actually made me and our company understand our clients better.

I think the integration with Claude really makes it easy to work with now, and you can really do a lot of work with it. I wouldn't say there's anything I really dislike about the platform. Review collected by and hosted on G2.com.

What problems is SoMin.ai solving and how is that benefiting you?

We struggled to turn social research into something useful for a client brief, proposal or QBR. Before, that meant checking competitor channels one by one and pulling examples into slides by hand. SoMin brings brand and competitor content into one place and helps us explore the themes behind it.

We use those findings to shape content ideas and prepare for client discussions, proposals and QBRs, with examples we can refer back to. Research that used to take hours now takes minutes. We've also connected SoMin to Claude, and between Claude Design and SoMin's built-in deck skill, we can turn findings into a client-ready deck very quickly.

The benefit for me is a clearer basis for our recommendations and a more focused starting point for the creative work. Review collected by and hosted on G2.com.