SoftSync is a modern CRM system with a strong focus on AI and automation. What sets it apart is that AI can assist with follow-ups, lead organization, meetings, and sales processes, so much of what you usually have to do manually is automated. It is particularly interesting for B2B sellers and small to medium-sized businesses that want to consolidate customers, leads, meetings, and follow-ups in one system. Additionally, it is Norwegian-developed, GDPR-compliant, and has integrations with ChatGPT, Claude, and Gemini. Review collected by and hosted on G2.com.

What you might not like about SoftSync is that it is a relatively new system, so it may have fewer integrations and features than the largest CRM solutions. The AI features may also not necessarily suit everyone, especially if you want full manual control. For small businesses, it may also seem like an unnecessary amount of system if the sales process is already simple. Review collected by and hosted on G2.com.