SOFTSWISS addresses the challenge of presenting a highly complex, tech-driven product in a way that is credible and relevant to multiple audiences from operators to media and industry stakeholders. Review collected by and hosted on G2.com.

From a PR perspective, one of the ongoing challenges isn’t the platform itself, but the broader perception of iGaming in markets like South Africa. There is still a level of scepticism and misunderstanding around the industry, which means a lot of effort goes into education and reputation management alongside promoting the product. Review collected by and hosted on G2.com.