G2

Austin W.

Ad Strategist

Small-Business (50 or fewer emp.)

12/15/2022

"For Your Own Sanity: Use Social Networking Software to Schedule Content and Track Performance"

5/5

What do you like best about Social Networking Software?

Social Networking Software allows users to schedule content from multiple platforms in one place, saving time and other resources. The better ones go beyond scheduling and allow reporting on performance that can be brought into meetings with clients or general stakeholders. The more in-depth tools allow for social listening and allow users to build out libraries of content, including hashtags and tags that make reporting easier. Review collected by and hosted on G2.com.

What do you dislike about Social Networking Software?

The APIs that feed info into the Social Networking Software have limitations and periodically disconnect. It can be annoying to have to reconnect, but it's better than having to go to each platform every time you want to make a post or look up information about how content is performing. Reporting data can sometimes be inconsistent or incomplete, but the ability to see overall performance across multiple platforms is very valuable. Review collected by and hosted on G2.com.

What problems is Social Networking Software solving and how is that benefiting you?

We are saving a ton of time scheduling content for social media platforms and are also able to receive client approval on content within the platform. Clients are always interested in content performance and we use the data to gauge how well content is connecting with client audiences. Review collected by and hosted on G2.com.