G2

Verified User in Information Technology and Services

Enterprise (> 1000 emp.)

7/18/2021

"A great solution to gain market insights"

4/5

What do you like best about Social Animal?

I particularly like there was SocialAnimal extracts the market data from social media channels. An organisation can get real time information about how it's marketing campaigns are performing in comparison with competitors. Review collected by and hosted on G2.com.

What do you dislike about Social Animal?

Getting the right analytics from social media channels can be tricky. We can rely on the numbers, but can't actually validate the insights based on any realistic parameters.

The user interface needs a bit of polishing to make it easier to navigate. Review collected by and hosted on G2.com.

Recommendations to others considering Social Animal:

If you are looking for an all in one solution to gain visibility into the performance of your digital media initiatives, there is no better alternative than Social Animal. Review collected by and hosted on G2.com.

What problems is Social Animal solving and how is that benefiting you?

We have used the platform to gauge the effectiveness of various promotional campaigns and live telecasts that we run from time to time. It has provided to be an invaluable tool to understand how our marketing teams are performing. Review collected by and hosted on G2.com.