One feature that has made a noticeable difference is the ability to bring conversations from different channels into one place. Prospective buyers and sellers don't always reach out the same way, so having a single view has made follow-ups much easier. We also make good use of quick replies and conversation labels, which help the team respond faster while keeping communication consistent. Review collected by and hosted on G2.com.

When we first introduced it, our team needed a little time to agree on a consistent way to use tags and conversation categories. The platform gives you the flexibility, but establishing internal standards was important to get the most value from it. Review collected by and hosted on G2.com.