Snowplow Reviews & Product Details

I like the availability of granular data and the autonomy to be able to use the data easily in whichever way you choose. It gives complete freedom to build downstream products tailored to the business needs. I also think their customer services level is extremely high, they are always available to suggest best approaches to problems and work with you on solving your own challenges. Review collected by and hosted on G2.com.

It does have a bit of a knowledge learning curve, traditional users of behavioural data have only experienced data through a familiar UI and so some of the bits of knowledge behind how certain areas of data are populated requires a fair amount of reading and playing with the data. Review collected by and hosted on G2.com.

We've been using SnowPlow here at General Assembly for almost 7 years. We started with the opensource version and decided to move to Enterprise so we didn't have to use data engineering resources to maintain and upgrade the pipeline, which has saved us a ton of time to work on other things. Our account manager and support at SnowPlow have been amazing and we've had no issues. Just sit back and let them administer the pipeline and has been up 100%. Having access to raw data in snow plow is key to creating your own data models. Having access to almost real time data is crucial as well. Review collected by and hosted on G2.com.

Would LOVE to see some cookie cutter reporting templates like Google Analytics gives you. I understand SnowPlow is not designed for that but would save our analysts a ton of time if SnowPlow provided some built in reporting as well. SnowPlow does have some templates for Looker and other visual tools, would love to use this in Tableau at some point. Review collected by and hosted on G2.com.

The Snowplow platform is compelling. It allows us to track and re-structure analytics for our products/Line of Businesses. Different product teams require customizable fields, and with snowplow, we can set up that system and understand customers' behavior and journey on our website.

It also has an excellent standard set of tracking, for example, everything you'd want to know about a page view or the device or the browser information. The team at Snowplow is also great to work with, professional, attentive, and flexible. The most significant advantage is the support team, as they quickly respond to all the queries and are happy to organize sessions for new team members and onboard them.

We have combined it with Looker as a BI tool, we're able to inspect and find insight from our products/efforts very quickly. Review collected by and hosted on G2.com.

To unlock the complete potential, there are some things that a user has to work on:

1. Understanding what you want to achieve to set up the correct tracking might take some time

2. The Documentation is extensive and might seem overwhelming sometimes, while for some topics, there are very few references(Contacting support works the best) Review collected by and hosted on G2.com.

- You can track everything you need: browser-side, server-side, custom events

- You can customize the tracking to your needs

- You can prevent any compliance or security headache by hosting the processing and storage on your own infrastructure

- Snowplow's support is first-class Review collected by and hosted on G2.com.

- Any powerful tool comes with some complexity to handle on your end. You will have to spend some time understanding Snowplow's data structure, but once you have done it, it's ready for the long term.

- The tracking of user interactions with UI elements could be more intuitive Review collected by and hosted on G2.com.

The complete control over the data capture & tracking Review collected by and hosted on G2.com.

It feels more geared towards developers which might be fair, but I think it would be good if an analytics engineer could easily pick up implementation & maintenance Review collected by and hosted on G2.com.

Snowplow lets us store very granular data about customer interactions with our site. It's great to have full access to the data and it's open source, so the cost is MUCH lower than comparable products like GA 360 and Adobe. Review collected by and hosted on G2.com.

The data still needs a front-end. Snowplow is just a collection tool. Also, this is pretty difficult to self manage without a dedicated person. We talked to some implementation partners, and the costs can be quite high just for the management. Also, there's quite a bit of integration with Engineering required to get events fully logged. Therefore, getting buy-in and time in the Eng roadmap is key to getting the most out of the tool. Review collected by and hosted on G2.com.

Before deciding on Snowplow we looked at many event driven analytic platforms and hands-down Snowplow was the most customizable. We were able to tailor the pipeline to our business needs and didn't need to change how we operate in order to fit into strictly defined concepts that other packages required. In addition, the team at Snowplow are top-notch and provide excellent support and advisory services when needed. Review collected by and hosted on G2.com.

With great power comes great responsibility... There is a learning curve to get up and running and ongoing maintenance. Much of the setup is manual text-file driven configuration, although I understand this is changing.On the flip side there is a great community supporting the product so most answers are dealt with quickly. Review collected by and hosted on G2.com.

Tacking configuration is simple and clear

Enrichments are useful

Pipeline just works

Support is really-really helpful Review collected by and hosted on G2.com.

There is now URL shortener solution ingrained. We use redirect links for tracking, they are really long and could be shortened and resolved on the collector. It would require some integration of course. But it's better than using two redirects and external service.

There is no way to interact with the collector. For example, send id of a client to a collector, so that collector returns executable js code to a tracker which is fired instead of a placed once and forever one. Review collected by and hosted on G2.com.

The Snowplow platform is so powerful. It is allowing us to rethink how we do analytics in our products and it's opening new avenues for us to explore both internally and with our clients.

The ability to send entities with each event that are specific to our organisation and business domain has become a very powerful tool and the quality of the data on the other side of the pipeline when it ends up in Google BigQuery makes it very easy to work with.

Combined with Looker as a BI tool, we're able to very quickly inspect and find insight from our products. Review collected by and hosted on G2.com.

It's definitely has a steeper learning curve than some other tools but with the help of the Snowplow team we've ended up with a solid implementation very quickly. The documentation is very tailored to the Open Source community and isn't as useful for those on the Snowplow Insights platform although that seems to be improving all the time. Review collected by and hosted on G2.com.

The ability to set up a 'data modelling' step, where I can copy in data from S3, and manipulate the raw data to make it more usable for my colleagues. It runs overnight so every morning we have a new set of enriched data. Review collected by and hosted on G2.com.

The Snowplow enrichment offering is not as powerful as we'd like: so we have had to write a lot of our own scripts to get data from other sources like our production database and get it into our Snowplow Redshift. It would be great if Snowplow could expand their offering here to reduce the maintenance work on our side. Review collected by and hosted on G2.com.