![Anna D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Anna D.") AD Anna D. Graduate Research Assistant Enterprise (\> 1000 emp.) 11/21/2025 "Useful Tool for Quick, In-Depth Results" 4/5 What do you like best about Smarty? It was very fast and easy to get the addresses reviewed. Additionally, the depth of returned material was nice. It is great to know more about addresses, why they may be invalid or their status in addition to just correcting the physical material. Sorting the outputs into categories was incredibly helpful to my analysis, and made decision-making a breeze. Review collected by and hosted on G2.com. What do you dislike about Smarty? Smarty returned in depth material, but upon review some of the invalid addresses returned were simple errors of formatting. For example, 123MAIN STREET was deemed invalid. Upon investigation and re-running, 123 MAIN STREET was valid. It was minorly frustrating to have several errors, such as BOB CAT versus BOBCAT, or RED BUD versus REDBUD, completely throw the system off. Review collected by and hosted on G2.com. What problems is Smarty solving and how is that benefiting you? In rural areas, addresses can go by many names and utilize complicated suffix/street name combinations. Additionally, obtaining data that has not been yet cleaned can create a large time commitment to get the addresses cleaned to a USPS standard. Smarty was very helpful in cutting the time commitment to address cleaning in to a small fraction, which is great for the mind and body. Review collected by and hosted on G2.com. Show More Response from Smarty Marketing of Smarty [Editedit](https://www.g2.com/survey_responses/smarty-review-11992402/official_response/edit) Thank you for your review! The issues you're having with BOB CAT vs BOBCAT should be solved by using "enhanced" instead of "strict" for your match parameter. Enhanced mode was written specifically to fix these sorts of problems. Don't hesitate to reach out to our support if you have any questions. [See how Smarty improved](https://www.smarty.com/blog/match-enhanced-mode) Current UserValidated ReviewerSource: Organic See what 313 reviewers think of Smarty 4.6 out of 5 ยท Verified reviews from real users [ Read all reviews ](https://www.g2.com/products/smarty-smarty/reviews)