# Smartlook Reviews **Vendor:** Cisco **Category:** [Session Replay Software](https://www.g2.com/categories/session-replay) **Average Rating:** 4.6/5.0 **Total Reviews:** 874 ## About Smartlook Smartlook is an analytics solution for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind your users' actions. Learn more about our features ↩️ Brands can easily understand how customers precisely interact with their website and app by: - Watching recordings of every user, and seeing exactly what they see, down to the same resolution. - Using automatically tracked events generated within the website/app, from tapping a button to typing text. - Building conversion funnels and finding out where most of their users are leaving the website/app (and seeing what they did before they left). - Creating heatmaps of visitors’ clicks, scrolls, and moves, to highlight popular elements. Smartlook cuts out all the guesswork and gathers brands’ app data together on one central dashboard, which enables sharing and collaborating with colleagues. This means clear, data-driven decision-making for product managers, marketers, UX designers, and developers to constantly improve each website and app by reducing churn rates, boosting conversions, identifying and fixing bugs, and improving UX. ## Smartlook Pros & Cons **What users like:** - Users find Smartlook's **ease of use** impressive, thanks to its intuitive interface and helpful features for analytics. (3 reviews) - Users value the **clean interface and customizable dashboards** of Smartlook, enhancing productivity and user experience. (3 reviews) - Users value the **comprehensive analytics tools** of Smartlook for monitoring user actions and optimizing UI/UX decisions. (2 reviews) - Users appreciate the **useful free plan** of Smartlook, ideal for trials and monitoring key metrics effectively. (2 reviews) - Users love the **clean and attractive interface** of Smartlook, making navigation and insights seamless and efficient. (2 reviews) - Affordable (1 reviews) - Capabilities (1 reviews) - Users value the **customization options** in Smartlook, finding custom dashboards crucial for focusing on key metrics. (1 reviews) - Dashboard Customization (1 reviews) - Dashboard Usability (1 reviews) **What users dislike:** - Users find the interface can feel **cluttered** , impacting usability despite its convenience. (1 reviews) - Users find the **complex features** of Smartlook challenging, especially for heat map creation and limited tracking records. (1 reviews) - Users find the **dashboard issues** frustrating, citing an overloaded interface and visual glitches in Smartlook. (1 reviews) - Users find the **short data retention period** of Smartlook limiting for effective analysis and tracking over time. (1 reviews) - Users find the **delays** in tracking records and heat map activation frustrating, limiting their overall experience with Smartlook. (1 reviews) - Difficult Learning (1 reviews) - Difficult Navigation (1 reviews) - Display Issues (1 reviews) - Error Handling (1 reviews) - Users find the **frustration** from UI inconsistencies and overload makes Smartlook cumbersome to use effectively. (1 reviews) ## Smartlook Reviews ### 1. Smartlook Makes Troubleshooting Customer Issues Easy **Rating:** 4.5/5.0 stars **Reviewed by:** Rylee S. | Technical Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Smartlook?** Smartlook is a good resource to help troubleshoot a customer's issue as you can see exactly how an issue occurred. **What do you dislike about Smartlook?** I dislike that sometimes recordings cut off and it misses the issue **What problems is Smartlook solving and how is that benefiting you?** Smartlook helped us troubleshoot customers issues without having to ask them step by step what they did. ### 2. Attractive, easy-to-use analytics for tracking user behavior **Rating:** 3.5/5.0 stars **Reviewed by:** Victoria M. | QA Engineer , Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** August 29, 2025 **What do you like best about Smartlook?** - Clean, attractive interface that’s relatively easy to navigate - Custom dashboards let us focus on the metrics that matter - Useful Free plan - great for trials and small projects - Good toolset for collecting analytics and monitoring user actions **What do you dislike about Smartlook?** - The interface can feel overloaded at times despite being convenient - Occasional visual glitches/small UI inconsistencies appear from time to time **What problems is Smartlook solving and how is that benefiting you?** I mainly use Smartlook on my own to stay aware of how people interact with the internal portal our QA team relies on. It helps me see who visits, how they navigate, and what actions they take. It gives me a clear, visual way to monitor portal usage, which helps me anticipate issues and be more proactive in testing and improving the experience for the team. ### 3. I use smartlook to understand user behaviour on our website **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Market Research | Mid-Market (51-1000 emp.) **Reviewed Date:** July 06, 2023 **What do you like best about Smartlook?** I like the best about Smartlook is that it helps me easily create heat maps and thus receive visual analytics of user behavior on our website, for example where user drop-off happens, etc. I use this everyday at work to see how users are using our website, which button are they clicking on, which button they are skipping, it helps me as a PM to make informed UI/UX decisions. **What do you dislike about Smartlook?** There is not much that I dislike about Smartlook however I would say that they can improve their UI/UX to make it more easy to use and more straightforward, also they can improve dashboard analytics. **What problems is Smartlook solving and how is that benefiting you?** The main business problem that Smartlook is solving is that we have no visibility to what the user is doing on their end on our website and hence Smartlook gives us visibility into user behavior on our website.I use this everyday at work to see how users are using our website, which button are they clicking on, which button they are skipping, it helps me as a PM to make informed UI/UX decisions. ### 4. Smartlook for user behavior analysis **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Design | Small-Business (50 or fewer emp.) **Reviewed Date:** October 05, 2024 **What do you like best about Smartlook?** Smartlook is easy to use and has a free usage option. I track users who visit my website several times a week. The feature of viewing user movements at a higher speed saves time. It doesn't put too much load on the website. **What do you dislike about Smartlook?** The downside is that it only keeps a 1-month tracking record when used for free. It's also more difficult to create a heat map than other similar applications, and the created heat map remains active for a short time and then deactivates automatically. **What problems is Smartlook solving and how is that benefiting you?** It helps me make my website better by showing me how users interact with my website, where are the pain points, and sections I need to improve. ### 5. Smartlook was okay, but now we use MS Clarity **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** October 13, 2021 **What do you like best about Smartlook?** Smatlook has a simple UI and is easy to set up, we are able to do custom heatmaps, funnels and other things that help us understand our users - and potential users so we don't have to guess when we are making decisions. **What do you dislike about Smartlook?** It became cumberrsome to use and there were various issues. Price was also a concern, so we moved to MS Clarity recently. **What problems is Smartlook solving and how is that benefiting you?** - heatmaps - user journey recordings - funnels ### 6. Best to observe users and find bugs **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Media Production | Mid-Market (51-1000 emp.) **Reviewed Date:** March 12, 2024 **What do you like best about Smartlook?** You will get all the user screen screen recordings. It's best for designers and PMs. It will also help you identify bugs and you can search specific users via custom user id. Heatmap is also of great use. **What do you dislike about Smartlook?** Sometimes it's slow. The player UI can be improved. It doesn't offer bulk search based on user ids **What problems is Smartlook solving and how is that benefiting you?** Smartlook is providing realtime user recordings. It is helpful to observe how users are behaving on mobile screens and what can be improved to give a better experience. It's of a great help for journey identification. It can give you journey distribution. We have identified multiple bugs through this, which would be impossible to identify without screen recordings. ### 7. Easy way to analyze user behavior on a webpage **Rating:** 4.0/5.0 stars **Reviewed by:** Shubham P. | Digital Marketing Associate, Mid-Market (51-1000 emp.) **Reviewed Date:** August 23, 2023 **What do you like best about Smartlook?** The most helpful feature of Smartlook is that it makes it easier for us to analyze user activities behavior on our webpages. It helps us to improve the user interface and user experience on our website. **What do you dislike about Smartlook?** There is nothing much to dislike about Smartlook, but there are few things that needs to be improved for sure, like the filter options, error explanation and user interface. The filters should have more options like country and state selection to check the users interacting from our targeted locations. Second is error explanation. Sometimes the error does not properly explains what actually happened and what we need to improve. And the third is user interface. User interface might be difficult for the new users. **What problems is Smartlook solving and how is that benefiting you?** The major problem that Smartlook is solving for me is that we can see the session replay and check what a user from our targeted location has done in our website. Sometimes it happens that a user tries to submit the contact form, but face some technical problems and leave the site. Smartlook help us to check that and fix that problem. Also it help us to reach out to that user through the email or phone number that they were trying to submit through the form. ### 8. Smartlook is really good at helping you observe the user behavior **Rating:** 2.5/5.0 stars **Reviewed by:** Abdulhafeth S. | CEO, Mid-Market (51-1000 emp.) **Reviewed Date:** October 12, 2023 **What do you like best about Smartlook?** We used it for https://quizplus.com I like the video recording, integrating it with the events, and the user profile. Also it is one of the best in terms of easiness of usage **What do you dislike about Smartlook?** bugs in the recording. bugs in the funnel reports slow in fixing the issues slow in handling long period of time **What problems is Smartlook solving and how is that benefiting you?** session recording and events montoring ### 9. The Best Real App tracker **Rating:** 5.0/5.0 stars **Reviewed by:** Mathew V. | Mobile Apps, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** September 25, 2023 **What do you like best about Smartlook?** app tracking for analytics with real time monitioring with ease of use and impementation with great feature in support and integration in frequency use **What do you dislike about Smartlook?** package plan steps need to add more for the billing **What problems is Smartlook solving and how is that benefiting you?** customer flow can easily understand ### 10. Smartlook: A Must-Have for Website Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** M. P. | Marketing Agency Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** February 06, 2023 **What do you like best about Smartlook?** I recently started using Smartlook for my website and am thoroughly impressed with the app. The user-friendly interface makes it easy for me to navigate and understand the data. What I like best about Smartlook are the in-depth visitor recordings that provide valuable insights into user behavior. This has helped me make informed decisions on how to improve my website's user experience. Another feature that I appreciate is the seamless integration with popular website builders and e-commerce platforms. This has saved me a lot of time as I no longer have to switch between different tools to get the information I need. Overall, I highly recommend Smartlook for anyone who wants to understand their website's visitors better and improve their performance. **What do you dislike about Smartlook?** I haven't encountered any significant drawbacks with Smartlook. However, as every website and business has different needs and requirements, it's possible that some users may not find all the features they need in Smartlook. In such cases, it may be worth exploring alternative options to find the best fit for their needs. **What problems is Smartlook solving and how is that benefiting you?** As a website owner, I always struggled to get a clear picture of how my visitors used my site and their pain points. With Smartlook, I can now see exactly how visitors interact with my website, down to minor details. This has been a game-changer for me as it allows me to identify and fix any issues hindering my visitors' experience. Smartlook also provides me with valuable insights into my website's performance, helping me make data-driven decisions on improving my site. For example, I could identify many visitors leaving my place after a particular page, which led me to revamp the entire user flow. This has resulted in a significant increase in user engagement and conversions on my site. Overall, Smartlook is solving the problem of understanding my website's visitors and helping me make data-driven decisions to improve my website's performance. I am delighted with this app's benefits to my business. **Official Response from Lara Pieterse:** > Hi there, Wow, thanks for the glowing Smartlook review. I'm thrilled to hear you are gaining so much value from the product. I you haven't already, I'd like to invite you to join our Smartlook community. It's a great place to learn more about Smartlook --> https://bit.ly/smartlook-community. All the best, Lara ## Smartlook Discussions - [Is there any reason why smartlook would not record some portions of the user session?](https://www.g2.com/discussions/is-there-any-reason-why-smartlook-would-not-record-some-portions-of-the-user-session) - 1 comment, 1 upvote - [What's the best approach for using smart look for mobile app optimisation ?](https://www.g2.com/discussions/what-s-the-best-approach-for-using-smart-look-for-mobile-app-optimisation) - 1 comment, 1 upvote - [Is there a "how to use this app in a class that shows you step by step using our own data?"](https://www.g2.com/discussions/25308-is-there-a-how-to-use-this-app-in-a-class-that-shows-you-step-by-step-using-our-own-data) - 1 comment, 1 upvote - [How do I assign events to be observed and logged?](https://www.g2.com/discussions/15100-how-do-i-assign-events-to-be-observed-and-logged) - 1 comment, 1 upvote - [How can I exclude myself from the recordings?](https://www.g2.com/discussions/14356-how-can-i-exclude-myself-from-the-recordings) - 2 comments, 1 upvote - [View Smartlook pricing details and edition comparison](https://www.g2.com/products/smartlook/reviews/smartlook-review-7643552?section=pricing&secure%5Bexpires_at%5D=2026-05-18+01%3A05%3A55+-0500&secure%5Bsession_id%5D=42a3b24e-5e06-4c50-83e9-575cd0fe7f9c&secure%5Btoken%5D=df5001a20a32767eb6b5ccae6a207941ee88c69616cb006ff5800421b175903e&format=llm_user) ## Smartlook Features **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **User Identification** - User Segmentation - Geolocation **User Behavior** - Click Tracking - Mouse Movement - Frustration Tracking **Product Analytics** - User-Level Analytics - Segmentation - Funnels - Alerts - Multi-Product Analytics - Integrations **Agentic AI - Heatmap Tools** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Analysis** - Conversion Opportunities - Side-By-Side Analysis - Mobile Device Analysis - Data Quantification - Webpage Element Analysis **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Dashboard - User Path Tracking - User Activity History **A/B Testing ** - Error and Bug Tracking - Split URL Testing - Data Analysis - Notes **Agentic AI - Product Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Other** - User Data - Site Search Reporting - Campaign Tracking - E-Commerce - Administration Alerts **Metrics** - Engagement - Exit Tracking - Retention - Return - Conversions **Reporting** - Heat Maps - Session Replays - Monitoring - Data Segmentation **Visitor Information** - User Identification - Search Box **Behavioral Analytics - Product Analytics** - Multi-Product Analytics - User level Analytics - Account level Analytics - Segmentation - Funnels **Agentic AI - Session Replay** - Cross-system Integration **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Platform Infrastructure - Product Analytics** - Cross System integrations - Alerts - Integrations **AI driven optimization - Product Analytics** - User scoring - Adaptive learning - Automated insights - Autonomous task execution **Administration** - API / Integrations - QA Testing - Performance and Reliability **Reporting** - Segmentation - Reports and Dashboards **Personalization** - Standard Targeting - Custom Targeting - Data Segmentation **Administration** - API / Integrations - Performance and Reliability ## Top Smartlook Alternatives - [Fullstory](https://www.g2.com/products/fullstory/reviews) - 4.5/5.0 (1,029 reviews) - [Glassbox](https://www.g2.com/products/glassbox/reviews) - 4.9/5.0 (788 reviews) - [Contentsquare](https://www.g2.com/products/contentsquare/reviews) - 4.6/5.0 (613 reviews)