--- title: Smaply Reviews meta_title: 'Smaply Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 15 reviews by the users' company size, role or industry to find out how Smaply works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 15 scale: '5' date_modified: '2026-07-17' parent_category: name: Conversion Rate Optimization Tools url: https://www.g2.com/categories/conversion-rate-optimization-tools --- # Smaply Reviews **Vendor:** Smaply **Category:** [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping) **Average Rating:** 4.5/5.0 **Total Reviews:** 15 ## About Smaply A new era of journey management is here! Smaply helps organizations of all sizes and industries to manage their customer experience. A dedicated tool for journey management solves many pain points that occur when using whiteboard tools. Besides personas as the basis to build customer or user journey maps, Smaply also comes with state-of-the-art journey management functionalities. Build your maps in a flexible and intuitive editor supported by AI, that makes it easy to cluster steps in stages, expand cards over multiple columns, add text, image, emotions and KPIs to a map, as well as opportunities, pain points and solutions. These are then reflected in the portfolio graph, which helps to keep an overview and prioritize. Metrics and KPIs are visualized besides pain points and opportunities. This support you in making informed decisions. Feed data from other tools such as Microsoft365, Google Analytics or task management tools such as Jira and Trello. Moreover, Journey Management functionalities include granular user roles, comments on cards, and hierarchies to keep track of the progress in your CX strategy. By being certified with ISO 27001:2022, SOC2 and by being fully GDPR compliant we are ready for enterprises that are keen on moving quickly with procurement. We also offer SSO and hosting on dedicated instances. To advance your team in the methodology of design thinking, customer experience and more, we include trainings and coaching hours in some plans. Robust realtime collaboration to conduct workshops remotely, Journey Performance indicator to monitor the performance of your maps, and exporting are some other benefits you have when using Smaply. We offer tools and knowledge for (future) experience innovators to embed and scale customer centricity in your organization. Founded by the main author of the design and business bestsellers “This is Service Design Thinking” and ‘This is Service Design Doing’, we practice what we preach and apply service design to develop our tools together with our users. Smaply is made for journey mapping and journey management. It enables you to work flexibly and customize the structure of your journey maps in a flexible and user-friendly editor – simply create maps the way you want them to be. Manage customer experience with a complete, yet simple overview of all CX projects going on in an organization and make Smaply the central, accessible, and insightful hub for all your CX endeavors. Easily evaluate and prioritize touchpoints, pain points, and opportunities. The Smaply blog provides you with in-depth knowledge about customer-centered innovation. You can find interviews with various experts in the field, as well as case studies, guides, and much more. There’s a wide variety to be found on the blog, ranging from trending topics in service design and customer experience, as well as tutorials, and industry-specific content. ## Smaply Pros & Cons **What users like:** - Users find Smaply **easy to learn** , enhancing efficiency in customer management and servicing for their businesses. (1 reviews) - Users find Smaply to be a **time-saving tool** , enhancing efficiency in customer management and service processes. (1 reviews) **What users dislike:** - Users find **export issues** in Smaply due to missing features in the 3.0 version, affecting their functionality. (1 reviews) ## Smaply Reviews ### 1. Good for building your first journeys **Rating:** 4.0/5.0 stars **Reviewed by:** Emanuel M. | Journey Mapping Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** July 29, 2025 **What do you like best about Smaply?** It's a tool that you can easily learn, it's intuitive and meets your needs, especially if these are your first maps you're building. It has all the functionalities you would expect a journey mapping tool to have. **What do you dislike about Smaply?** The instability. As you add more and more elements to the journey, especially images, the tool becomes slower, harder to work with, especially if you want to edit something. Metrics are hard to build and dont' give you much flexibility. Also aesthetically it would deserve improvements. **What problems is Smaply solving and how is that benefiting you?** Since I've been using the tool, it's been constantly improved. For example, the Personas module has been clearly improved and much easier to use now. ### 2. Very good knowledge offering **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Medical Devices | Mid-Market (51-1000 emp.) **Reviewed Date:** December 15, 2023 **What do you like best about Smaply?** I did the free course only and read quite some articles about customer journey. I liked the content and its organisation quite well. Moreover all the countless examples they mention for customer journey are very well done. **What do you dislike about Smaply?** Nothing to dislike. Just wish there was more free courses available. **What problems is Smaply solving and how is that benefiting you?** I am new in the CSM role and I am trying to learn as much as I can. Smaply solved the 1st problem for me by understanding what a customer journey is and how it looks like. I did an online paid course for CSM where many things are discussed but the journey was not as good as from Smaply. Thanks to Smaply I understand what it is and how it works. ## Smaply Discussions - [What is Smaply used for?](https://www.g2.com/discussions/what-is-smaply-used-for) - [View Smaply pricing details and edition comparison](https://www.g2.com/products/smaply/reviews?filters%5Bnps_score%5D%5B%5D=4§ion=pricing&secure%5Bexpires_at%5D=2026-07-20+06%3A25%3A32+-0500&secure%5Bsession_id%5D=15080cee-c34f-4633-97c3-446768db4ea8&secure%5Btoken%5D=63ab6b1e1d1d5102c18d16b3b966315148af73dbde55fefa4c9c3e30ba5a9c9c&format=llm_user) ## Smaply Features **Platform Basics** - Templates - Exporting - Multi-user Access and Collaboration - Multiple Personas - Data Analytics **Agentic AI - Customer Journey Mapping** - Autonomous Task Execution ## Top Smaply Alternatives - [TheyDo](https://www.g2.com/products/theydo/reviews) - 4.5/5.0 (62 reviews) - [WebEngage](https://www.g2.com/products/webengage/reviews) - 4.5/5.0 (755 reviews) - [Miro](https://www.g2.com/products/miro/reviews) - 4.6/5.0 (13,140 reviews)