![Verified User in Graphic Design](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Graphic Design") PG Verified User in Graphic Design Mid-Market (51-1000 emp.) 1/31/2023 "Small Army : Small Just By The Name" 4/5 What do you like best about Small Army? The Small Army website's approach to design and messaging is unique and impactful, differentiating the company from its competitors. By using the image of the two hulks and the tagline "The Strongest Relationships are Built on Shared Beliefs", the website communicates the company's focus on building strong, values-based relationships with clients. This approach can be appealing to clients who are looking for a more personal and collaborative approach to digital marketing and branding, as opposed to a more traditional, transactional approach. The use of bold design elements, such as large typography and striking imagery, further reinforces the company's unique personality and approach. The website's straightforward and to-the-point messaging emphasizes the company's focus on delivering results and being results-oriented. Overall, the website effectively communicates the company's values, approach, and services, setting the tone for potential clients to have a strong and confident first impression. Review collected by and hosted on G2.com. What do you dislike about Small Army? The logo of the website appears to be in stark contrast with the rest of the design, and its minimalist appearance leaves it feeling unfinished. This dissonance between the logo and the website's bold style can hinder the overall impact and cohesiveness of the company's branding and messaging. A strong and memorable logo is crucial for establishing a company's visual identity and creating a lasting impression in the minds of potential clients. The "Here's How We Do It" section of the website is dominated by a black, brick-like background which can detract from the readability of the content. This visual style may cause visual discomfort for some users, making it difficult for them to focus on the text and understand the company's process and approach. A visually balanced and user-friendly design is essential for maintaining the interest and engagement of users on the website. The "Contact Us" section appears to be lacking in information and is unoccupied, which can leave a negative impression on users who are looking to get in touch with the company. Review collected by and hosted on G2.com. Recommendations to others considering Small Army: For those considering using Small Army's digital marketing services, my advice would be to consider the following: Align with their values: As the company emphasizes the importance of building relationships based on shared beliefs, it is important to ensure that your company's values align with theirs. Evaluate their approach: Small Army's approach to digital marketing and branding is unique, with a focus on results and a people-oriented approach. Evaluate whether this approach fits with your company's needs and goals. Assess their portfolio and case studies: Take a closer look at Small Army's portfolio and case studies to see examples of their work and understand their capabilities and expertise. Consider their communication style: The company's straightforward and to-the-point messaging may appeal to those who value results-oriented services. However, if you prefer a more collaborative and personal approach, Small Army may not be the best fit for your needs. Reach out for more information: If you have any questions or concerns, don't hesitate to reach out to Small Army directly to learn more about their services and approach. This can help you make a more informed decision about whether or not they are the right fit for your company. Review collected by and hosted on G2.com. What problems is Small Army solving and how is that benefiting you? The tagline "People are a lot like brands" suggests that Small Army views both individuals and businesses as having unique qualities and values that can be marketed and promoted. This aligns with the general concept in marketing that a brand is more than just a product or service, but a representation of an identity and values that appeal to a target audience. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite See what 2 reviewers think of Small Army 4.3 out of 5 ยท Verified reviews from real users [ Read all reviews ](https://www.g2.com/products/small-army/reviews)