
For all my clients, I have projects set up that crawl their sites weekly. I also use the API extensively, which lets me quickly double-check performance against competitors and pull core insights fast.
When I’m auditing a new client, it helps me spot a lot of key features right away, and the monthly price is much more competitive for what’s included than other options.
The recent developments with AI/LLM insights have also been incredible. Review collected by and hosted on G2.com.
The most challenging thing is that so much power is hidden that you don't know about, and the multiple clicks to download something is frustrating.
I think the crawler (which is one of the best in class) could be improved in 2026 and more documentation on the API would help. Review collected by and hosted on G2.com.