# Simon AI Reviews **Vendor:** Simon AI **Category:** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Average Rating:** 4.2/5.0 **Total Reviews:** 264 ## About Simon AI Simon AI helps marketing teams achieve 1:1 personalization. Simon AI combines a composable CDP with agentic AI, allowing marketers to set goals like reducing churn or increasing repeat purchases, and AI handles the rest. It uncovers hidden signals, activates 100x more data, and automates execution across channels, enabling small teams to perform like large ones. Brands like ASOS and SeatGeek trust Simon for faster launches, scalable personalization, and revenue growth. ## Simon AI Pros & Cons **What users like:** - Users find Simon AI to provide a **smooth and intuitive experience** , making complex tasks easy to handle. (43 reviews) - Users commend the **quick and personable customer support** of Simon AI, enhancing their overall experience and problem-solving. (25 reviews) - Users value the **responsiveness and helpfulness** of Simon AI's support team, enhancing their overall experience significantly. (20 reviews) - Users value the **flexible data segmentation** capabilities of Simon AI, enabling precise audience targeting with ease. (17 reviews) - Users praise the **easy integration** of Simon AI with multiple platforms, enhancing their data management experience. (16 reviews) - User-Friendly Interface (9 reviews) - Easy Creation (8 reviews) - Email Marketing (8 reviews) - User Interface (7 reviews) - Intuitive (6 reviews) **What users dislike:** - Users find the **learning curve steep** for Simon AI, especially without training or SQL expertise, causing confusion. (23 reviews) - Users find that a lack of **user-friendly data management** in Simon AI necessitates heavy reliance on support from the team. (12 reviews) - Users express frustration with **slow performance** , noting delays in loading times and inefficient search capabilities. (12 reviews) - Users report encountering **bugs and limitations** in Simon AI, affecting usability and campaign building efficiency. (10 reviews) - Users often face **segmentation issues** that complicate data management and can lead to confusion in the UI. (10 reviews) - Users find the **zoom functionality difficult** to use with the trackpad, wishing for a more intuitive option. (9 reviews) - Users express a desire for improved functionality, especially to address **delays** that hinder timely campaign adjustments. (8 reviews) - Insufficient Guidance (8 reviews) - Integration Issues (8 reviews) - Users desire additional features, specifically a way to adjust **send dates for recurring campaigns** and a manual refresh option. (6 reviews) ## Simon AI Reviews ### 1. Simon **Rating:** 3.5/5.0 stars **Reviewed by:** Jodi S. | Manager marketing segmentation and insights, Small-Business (50 or fewer emp.) **Reviewed Date:** August 24, 2022 **What do you like best about Simon AI?** Easy to train and teach other employees. **What do you dislike about Simon AI?** Would love added features. I would love to be able to adjust a send date of a recurring campaign if our marketing team decides it needs to go out on a different day. I would also love to see a skip refresh button for if there is a delay and something needs to go out we could push it on our own so we don't have to have the support team by-pass the refresh for us. **What problems is Simon AI solving and how is that benefiting you?** We are able to automate campaigns which was very important when choosing a cdp **Official Response from Lauren Crupnick:** > Thank you for your well-thought-out feedback! ### 2. Great platform and quick response **Rating:** 5.0/5.0 stars **Reviewed by:** Romani C. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 25, 2024 **What do you like best about Simon AI?** Smooth UI experience, Simon is one of the best platforms I used, it is a complex platform but really easy to use and understand what should I do And the tech support is really quick and nice, they are not reply like a machine, they do look into your issue and try their best to help you **What do you dislike about Simon AI?** The zoom in/out using trackpad is really hard to use, hope they could change it to normal **What problems is Simon AI solving and how is that benefiting you?** The Journey is great for AB Testing and customer group diversion ### 3. Simon Data is the future of CRM **Rating:** 5.0/5.0 stars **Reviewed by:** Michael C. | Enterprise (> 1000 emp.) **Reviewed Date:** April 25, 2024 **What do you like best about Simon AI?** The unifcation of the customer data on one platofrm, data lakes for scalibility, connectivity with third parties, customer journeys, SMS and Paid Media, and Mail capabilities. They also have a wonderful support staff in case you need assistance. Plus data intergation is simple and can be done in many ways including real time. **What do you dislike about Simon AI?** I'm not too fond of jinja code but do like that you have a generator. **What problems is Simon AI solving and how is that benefiting you?** Unification of customer data on one platform allows us to personalize messaging to drive business results ### 4. Most Comprehensive Email Productivity Software **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** June 11, 2024 **What do you like best about Simon AI?** user journeys, SMS and paid media, and mail are all built into a single platform. Need help? Their customer service is great. It's easy and quick to ask questions of data. **What do you dislike about Simon AI?** Our biggest issue is the trip planner. Great that Simon acknowledges this, and they'll modify this functionality in the coming months. **What problems is Simon AI solving and how is that benefiting you?** Marketers can deliver more relevant and personalized messages to their audience, leading to higher engagement and conversion rates. ### 5. For email, about average **Rating:** 3.0/5.0 stars **Reviewed by:** Tiffany T. | Enterprise (> 1000 emp.) **Reviewed Date:** February 24, 2023 **What do you like best about Simon AI?** There are a decent amount of nice features that Simon Data has over other ESPs, such as when you click on a part of the email design, it will jump you to that specific line of code for you to edit. The Simon team is also there to help with tasks such as auditing existing journeys and campaigns to make sure it's optimized within Simon, etc. **What do you dislike about Simon AI?** There are a lot of unknown and undocumented issues that you may run into where even the Simon team is not sure of what is causing them. There also isn't necessarily a Simon Data "academy" for new users to learn, although there are some website pages that are supposed to help you get the gist of the product. Instead, the Simon team will probably schedule time to demo different product features. **What problems is Simon AI solving and how is that benefiting you?** Simon Data allowed customer data to be more streamlined from our email campaigns to our analytics teams, so it solves the issue of needing a whole separate CDP from our ESP and needing to pipe data. ### 6. Very satisfied with Simon's services **Rating:** 5.0/5.0 stars **Reviewed by:** Chloe T. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 28, 2023 **What do you like best about Simon AI?** The best thing about the Simon team is that they are always able to come up with a solution to any issue we find. The Simon team also consistently responds to any questions we have in a timely manner. They are always looking to improve our experience with the platform and have helped us to more efficiently segment our email contacts. **What do you dislike about Simon AI?** The journey builder is a place where we find the most friction. Luckily, this is something Simon is aware of and they are revamping this feature in the coming months. **What problems is Simon AI solving and how is that benefiting you?** We are constantly looking for ways to simplify our complicated email segments. With the help of the team we were able to cut down on some of the pieces in the segment builder which allowed for the platform to run faster. ### 7. Would recommend Simon to friends and colleagues! **Rating:** 5.0/5.0 stars **Reviewed by:** Brian H. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 23, 2023 **What do you like best about Simon AI?** My favorite part about Simon Data is the seamless integration with Google Ads. The product allows frequent updating of my first-party data, which has advanced my data strategy and allowed me to improve my audience funneling systems without unnecessary work and extra steps. It has been quick and easy and served all of my needs! **What do you dislike about Simon AI?** I can't think of any major downsides! The product functions in exactly the way that I had hoped it would. It has streamlined my audience data integration to my marketing channels. **What problems is Simon AI solving and how is that benefiting you?** Simon data is providing tools to streamline my audience marketing strategy, specifically through its integration with Google advertising. It's helping to connect my internal data with the ad platform and creating stronger customer journeys and remarketing. ### 8. Best all encompassing email productivity tool **Rating:** 4.5/5.0 stars **Reviewed by:** Alex J. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 23, 2023 **What do you like best about Simon AI?** the UI is pretty intuitive, I'm new to the platform and don't have a lot of trouble moving around to find the right datasets, mostly use it for the data so that's the scoper of my experience. **What do you dislike about Simon AI?** Though the platform is intuitive, I havn't done my research but haven't found a great setup program that gets you up and running/up to speed with how the platform works and just ease the learning curve required for someone who doesn't know anything prior. **What problems is Simon AI solving and how is that benefiting you?** it helps us give our clients a better email creation experience, automating a few menial tasks and building useful emails. It helps us also look at the data and cross reference with other data for analyzation purposes. ### 9. Powerful tool for email marketing, with a wide range of features **Rating:** 4.5/5.0 stars **Reviewed by:** Fernanda R. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 08, 2023 **What do you like best about Simon AI?** One of the main features of Simon Data is its ability to integrate with different data sources, this allows the creation of personalized email campaigns, and also offers great analytics and reporting features **What do you dislike about Simon AI?** It would be great to have the ability to include more than one segment in the flow builder, so you can include more contacts based on existing segments, and also improve the search options on the content page as is on the flow page **What problems is Simon AI solving and how is that benefiting you?** including automation capabilities, so you can create triggered campaigns based on users' behavior, add more data source options, and their client service is always great! ### 10. Simon is Key to Our Marketing Org's Success **Rating:** 5.0/5.0 stars **Reviewed by:** Allie K. | Global Director, Email, App, & CRM, Enterprise (> 1000 emp.) **Reviewed Date:** November 09, 2021 **What do you like best about Simon AI?** Simon Data allows us to easily build audience segmentation from our database and create datasets for usage across end-channels (i.e. email distribution, Sales outreach, Paid Media, surveys, etc.) **What do you dislike about Simon AI?** The only pain points we have with Simon Data is the data refreshes and lag time. Rather than build and push datasets in real team, we are sometimes delayed by waiting for the scheduled times that the data syncs. **Recommendations to others considering Simon AI:** Simon Data's UX/UI design is very intuitive, makes the tool easy to use, and allows end users to catch on quickly. As well, Simon's service is top notch and has been hugely helpful to our team's success. We could not function as well as we do as a Marketing team without Simon Data. **What problems is Simon AI solving and how is that benefiting you?** Our company, prospect, and member data is dispersed across various systems, and Simon Data easily allows us to build segmentation with data from the varying sources and easily utilize in campaigns. This is huge for our team and allows the process for deployment to be almost seamless. **Official Response from Lauren Crupnick:** > Hi Allie, thank you for taking the time to leave us this review! We're so happy to hear your feedback. I've also passed along your note about lag time/refreshes to the product team. ## Simon AI Discussions - [What is Simon Data used for?](https://www.g2.com/discussions/what-is-simon-data-used-for) - [How do you pass a primary key and get it back?](https://www.g2.com/discussions/how-do-you-pass-a-primary-key-and-get-it-back) - 1 upvote - [View Simon AI pricing details and edition comparison](https://www.g2.com/products/simon-ai/reviews/simon-ai-review-4117935?section=pricing&secure%5Bexpires_at%5D=2026-05-02+13%3A55%3A22+-0500&secure%5Bsession_id%5D=ed6260a1-9a12-4d6b-9b06-92b4831278b7&secure%5Btoken%5D=23259edb2f1be8cf4af0d1aa751b5fa02ba16577769ca8c2340159190aa302f7&format=llm_user) ## Simon AI Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Data Sourcing** - Data Enrichment - Expandability - Multiple Devices **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Simon AI Alternatives - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) - 4.5/5.0 (554 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) - 4.6/5.0 (753 reviews) - [Blueshift](https://www.g2.com/products/blueshift/reviews) - 4.4/5.0 (272 reviews)