Features and functionality of the segment builder as well as the ESP and audience syncing with other marketing platforms. Also, their willingness to build whatever we need is crucial! We've used them for hyper-segmentation to get about as close to personalized marketing as we can. Their response time to our questions (troubleshooting or otherwise) is extremely fast. We share a Slack channel and stay in constant communication. Review collected by and hosted on G2.com.
Some elements of the platform feel like they were designed for engineers instead of marketers. Terminology comes to mind. Also, the rules are a little clunky when a non-engineer is trying to build segments. However, they are always quick to respond to my questions about how to build segments. The only other issue I have is uploading CSVs to the platform and building segments with them. I typically need help when it comes to those types of tasks. Review collected by and hosted on G2.com.
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