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Annie J.

Mid-Market (51-1000 emp.)

2/18/2020

"Great company, great team, great product"

5/5

What do you like best about Simon AI?

For reference - I have used Salesforce ExactTarget Marketing Cloud and Braze (formerly Appboy) and have been working in CRM for the last 6 years.

I LOVE working with SimonData. The team is small, but I think this is an asset - it means that they listen to our feedback and actually build features to help us get what we need (small enough to pay attention, but big enough to actually deliver new functionality). I have been using SimonData for over two years now, and the product continues to expand and grow to meet our needs.

What I really like is that the tool has a lot of out of the box integrations to help us meet all of our business needs. In the last few years, in addition to sending emails through Sendgrid, we've added: direct mail, Mandrill (for riskier sends to less engaged users), push notifications, and SMS. Adding all of these channels to our suite was pretty painless and easy. Compared to other tools that might lock you into one ecosystem, SimonData allows us to manage all of our users and datapoints, and push them into tools we want to use that can be best-in-class in their own category.

We also get a lot of support and attention from the team - we meet with the team on a call once a week or as needed, and we have a Slack channel as well for real-time support throughout the day.

All in all, the team is great to work with, and give us the flexibility we are looking for. If you're looking for a tool that can help you deliver great customer experiences, have multi-channel support, and a team that you actually want to work with every day - you have nothing to lose by at least talking to the SimonData team. Review collected by and hosted on G2.com.

What do you dislike about Simon AI?

Probably the only drawback we have encountered is that the Simon team is based in NY, and doesn't have coverage for early EU hours or for APAC where we have other markets. It hasn't been a /huge/ hurdle for us, but I imagine this could be important to other teams. Review collected by and hosted on G2.com.

Recommendations to others considering Simon AI:

If you're looking for a tool that can help you deliver great customer experiences, have multi-channel support, and a team that you actually want to work with every day - you have nothing to lose by at least talking to the SimonData team. Review collected by and hosted on G2.com.

What problems is Simon AI solving and how is that benefiting you?

- Able to deploy 90+ million emails per month, with a lot of personalization (I.e. product recommendations, or triggered based on user activity)

- Able to add new data points for users as our feature set grows. without necessarily increasing our cost to use the product (this matters a lot for us given how much data we have) Review collected by and hosted on G2.com.

Simon AI Reviews & Product Details

Simon AI helps marketing teams achieve 1:1 personalization. Simon AI combines a composable CDP with agentic AI, allowing marketers to set goals like reducing churn or increasing repeat purchases, and AI handles the rest. It uncovers hidden signals, activates 100x more data, and automates execution across channels, enabling small teams to perform like large ones. Brands like ASOS and SeatGeek trust Simon for faster launches, scalable personalization, and revenue growth.

Seller

Simon AI

Languages Supported

English

Product Description

Simon AI empowers marketing teams with the data, tools, and support to deliver 1:1 personalization across every customer touchpoint. Simon AI combines a composable customer data platform with agentic AI to help marketers start with a goal—like reducing churn or driving repeat purchases—and let intelligent agents handle the rest. By uncovering hidden signals, activating 100x more customer and contextual data, and automating execution across engagement channels, Simon AI enables even small teams to perform like much larger ones. Leading brands like ASOS, SeatGeek, and others trust Simon to turn complex data into faster launches, personalization at massive scale, and revenue-generating performance.

Overview by

Natalie Santos

Value at a Glance

Averages based on real user reviews.

Time to Implement

4 months

Return on Investment

23 months

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Top-Rated Alternatives

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Simon AI Reviews (263)

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Jodi S.

Manager marketing segmentation and insights

Small-Business (50 or fewer emp.)

8/24/2022

"Simon"

3.5/5

What do you like best about Simon AI?

Easy to train and teach other employees. Review collected by and hosted on G2.com.

What do you dislike about Simon AI?

Would love added features. I would love to be able to adjust a send date of a recurring campaign if our marketing team decides it needs to go out on a different day. I would also love to see a skip refresh button for if there is a delay and something needs to go out we could push it on our own so we don't have to have the support team by-pass the refresh for us. Review collected by and hosted on G2.com.

Response from Lauren Crupnick of Simon AI

edit

Thank you for your well-thought-out feedback!

Romani C.

Mid-Market (51-1000 emp.)

4/25/2024

"Great platform and quick response"

5/5

What do you like best about Simon AI?

Smooth UI experience, Simon is one of the best platforms I used, it is a complex platform but really easy to use and understand what should I do

And the tech support is really quick and nice, they are not reply like a machine, they do look into your issue and try their best to help you Review collected by and hosted on G2.com.

What do you dislike about Simon AI?

The zoom in/out using trackpad is really hard to use, hope they could change it to normal Review collected by and hosted on G2.com.

Michael C.

Enterprise (> 1000 emp.)

4/25/2024

"Simon Data is the future of CRM"

5/5

What do you like best about Simon AI?

The unifcation of the customer data on one platofrm, data lakes for scalibility, connectivity with third parties, customer journeys, SMS and Paid Media, and Mail capabilities. They also have a wonderful support staff in case you need assistance. Plus data intergation is simple and can be done in many ways including real time. Review collected by and hosted on G2.com.

What do you dislike about Simon AI?

I'm not too fond of jinja code but do like that you have a generator. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Small-Business (50 or fewer emp.)

6/11/2024

"Most Comprehensive Email Productivity Software"

4.5/5

What do you like best about Simon AI?

user journeys, SMS and paid media, and mail are all built into a single platform. Need help? Their customer service is great. It's easy and quick to ask questions of data. Review collected by and hosted on G2.com.

What do you dislike about Simon AI?

Our biggest issue is the trip planner. Great that Simon acknowledges this, and they'll modify this functionality in the coming months. Review collected by and hosted on G2.com.

Tiffany T.

Enterprise (> 1000 emp.)

2/24/2023

"For email, about average"

3/5

What do you like best about Simon AI?

There are a decent amount of nice features that Simon Data has over other ESPs, such as when you click on a part of the email design, it will jump you to that specific line of code for you to edit. The Simon team is also there to help with tasks such as auditing existing journeys and campaigns to make sure it's optimized within Simon, etc. Review collected by and hosted on G2.com.

What do you dislike about Simon AI?

There are a lot of unknown and undocumented issues that you may run into where even the Simon team is not sure of what is causing them.

There also isn't necessarily a Simon Data "academy" for new users to learn, although there are some website pages that are supposed to help you get the gist of the product. Instead, the Simon team will probably schedule time to demo different product features. Review collected by and hosted on G2.com.

Chloe T.

Mid-Market (51-1000 emp.)

2/28/2023

"Very satisfied with Simon's services"

5/5

What do you like best about Simon AI?

The best thing about the Simon team is that they are always able to come up with a solution to any issue we find. The Simon team also consistently responds to any questions we have in a timely manner. They are always looking to improve our experience with the platform and have helped us to more efficiently segment our email contacts. Review collected by and hosted on G2.com.

What do you dislike about Simon AI?

The journey builder is a place where we find the most friction. Luckily, this is something Simon is aware of and they are revamping this feature in the coming months. Review collected by and hosted on G2.com.

Brian H.

Mid-Market (51-1000 emp.)

2/23/2023

"Would recommend Simon to friends and colleagues!"

5/5

What do you like best about Simon AI?

My favorite part about Simon Data is the seamless integration with Google Ads. The product allows frequent updating of my first-party data, which has advanced my data strategy and allowed me to improve my audience funneling systems without unnecessary work and extra steps. It has been quick and easy and served all of my needs! Review collected by and hosted on G2.com.

What do you dislike about Simon AI?

I can't think of any major downsides! The product functions in exactly the way that I had hoped it would. It has streamlined my audience data integration to my marketing channels. Review collected by and hosted on G2.com.

Alex J.

Small-Business (50 or fewer emp.)

2/23/2023

"Best all encompassing email productivity tool"

4.5/5

What do you like best about Simon AI?

the UI is pretty intuitive, I'm new to the platform and don't have a lot of trouble moving around to find the right datasets, mostly use it for the data so that's the scoper of my experience. Review collected by and hosted on G2.com.

What do you dislike about Simon AI?

Though the platform is intuitive, I havn't done my research but haven't found a great setup program that gets you up and running/up to speed with how the platform works and just ease the learning curve required for someone who doesn't know anything prior. Review collected by and hosted on G2.com.

Fernanda R.

Small-Business (50 or fewer emp.)

3/8/2023

"Powerful tool for email marketing, with a wide range of features"

4.5/5

What do you like best about Simon AI?

One of the main features of Simon Data is its ability to integrate with different data sources, this allows the creation of personalized email campaigns, and also offers great analytics and reporting features Review collected by and hosted on G2.com.

What do you dislike about Simon AI?

It would be great to have the ability to include more than one segment in the flow builder, so you can include more contacts based on existing segments, and also improve the search options on the content page as is on the flow page Review collected by and hosted on G2.com.

Allie K.

Global Director, Email, App, & CRM

Enterprise (> 1000 emp.)

11/9/2021

"Simon is Key to Our Marketing Org's Success"

5/5

What do you like best about Simon AI?

Simon Data allows us to easily build audience segmentation from our database and create datasets for usage across end-channels (i.e. email distribution, Sales outreach, Paid Media, surveys, etc.) Review collected by and hosted on G2.com.

What do you dislike about Simon AI?

The only pain points we have with Simon Data is the data refreshes and lag time. Rather than build and push datasets in real team, we are sometimes delayed by waiting for the scheduled times that the data syncs. Review collected by and hosted on G2.com.

Recommendations to others considering Simon AI:

Simon Data's UX/UI design is very intuitive, makes the tool easy to use, and allows end users to catch on quickly. As well, Simon's service is top notch and has been hugely helpful to our team's success. We could not function as well as we do as a Marketing team without Simon Data. Review collected by and hosted on G2.com.

What problems is Simon AI solving and how is that benefiting you?

Our company, prospect, and member data is dispersed across various systems, and Simon Data easily allows us to build segmentation with data from the varying sources and easily utilize in campaigns. This is huge for our team and allows the process for deployment to be almost seamless. Review collected by and hosted on G2.com.

Response from Lauren Crupnick of Simon AI

edit

Hi Allie, thank you for taking the time to leave us this review! We're so happy to hear your feedback. I've also passed along your note about lag time/refreshes to the product team.