--- title: Shopper Approved Reviews meta_title: 'Shopper Approved Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 237 reviews by the users' company size, role or industry to find out how Shopper Approved works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 237 scale: '5' date_modified: '2026-07-17' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Shopper Approved Reviews **Vendor:** Shopper Approved **Category:** [Online Reputation Management Software](https://www.g2.com/categories/online-reputation-management) **Average Rating:** 4.7/5.0 **Total Reviews:** 237 ## About Shopper Approved Since 2010, Shopper Approved has helped over 25,000 online businesses collect up to 10x more ratings and reviews than any other review platform online. Not only is Shopper Approved one of the leading online review platforms in the world, but we're also the #1 Rated Review Platform - with a 4.8-star rating on G2, a 4.8-star rating on Capterra, and a 4.7-star rating on Trustpilot (our direct competitor). We're also a two-time award-winning Inc. 500 company, an official Google Review Partner, and we have an A+ BBB rating. The thing that really sets Shopper Approved apart is our unique ability to help our clients to collect up to 10x more reviews than their competitors, and then display those reviews in as many strategic locations as possible, which drives more visibility, credibility, traffic, and conversions. Unlike other review platforms, we take a holistic, highly strategic approach to reviews and other forms of User-Generated Content (like Q&A), which, when search-optimized, gives our clients to ability to drive up to 4x more traffic to their website, and up to 9x higher conversion rates on individual product pages. We also offer a Double Your Reviews Guarantee - the first of its kind in the industry. Bottom line, if you just want reviews in order to check a box, then it doesn't really matter which review platform you use. But if you want to get more traffic and conversions, and become a leader in your industry, you want Shopper Approved. We have the reputation and the results that you need to take your company to the next level. If you want to see if we're a good fit, sign up for a free demo. There's no pressure and no obligation. ## Shopper Approved Pros & Cons **What users like:** - Users highlight the **ease of use** of Shopper Approved, appreciating its intuitive dashboard and seamless review collection process. (8 reviews) - Users value the **reliable support and effective review management** that enhances reputation and boosts conversion rates effortlessly. (5 reviews) - Users benefit from the **visibility growth** through authentic reviews, enhancing SEO and driving high conversion rates. (5 reviews) - Users value the **easy integrations** of Shopper Approved, enhancing efficiency and boosting visibility with seamless eCommerce support. (4 reviews) - Users value the **significant increase in reviews** facilitated by Shopper Approved, boosting both trust and conversions effectively. (4 reviews) - Users appreciate the **effective review management** offered by Shopper Approved, enhancing customer engagement and boosting reputation. (4 reviews) - Service Quality (4 reviews) - Users find the **setup ease** of Shopper Approved beneficial, appreciating its automated review collection and intuitive management. (4 reviews) - Time-saving (4 reviews) - Automation (3 reviews) **What users dislike:** - Users find the **outdated interface** of Shopper Approved hampers usability and needs significant modernization to enhance functionality. (4 reviews) - Users find the **poor interface design** of Shopper Approved outdated, affecting usability and overall experience. (4 reviews) - Users find the **expensive pricing** of Shopper Approved unclear, leading to budgeting challenges and frustration. (3 reviews) - Users desire **missing features** like deeper marketing analytics to enhance tracking of social campaigns and influencer partnerships. (2 reviews) - Users find the **admin panel contact issues** a bit cumbersome when managing multiple sites, impacting overall usability. (1 reviews) - Users find the **dashboard difficult to navigate** , impacting their ability to efficiently find needed information. (1 reviews) - Delays (1 reviews) - Users find the **difficult navigation** of Shopper Approved's dashboard and admin panel quite cumbersome, especially with multiple sites. (1 reviews) - Inadequate Analytics (1 reviews) - Insufficient Data (1 reviews) ## Shopper Approved Reviews ### 1. Excellent for review collection, just wish analytics went deeper **Rating:** 5.0/5.0 stars **Reviewed by:** Jojo p. | Software Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** July 31, 2025 **What do you like best about Shopper Approved?** "Since then, their support team has been quick to help whenever we had questions, and we've noticed the review widgets are doing even more for our conversion rates than we initially expected. The automated review requests have also helped us collect a steady stream of fresh reviews without any extra effort on our end **What do you dislike about Shopper Approved?** Would love to see deeper marketing analytics added down the road, like tracking how social campaigns and influencer partnerships tie into sales. That said, the core platform keeps getting better and easier to work with **What problems is Shopper Approved solving and how is that benefiting you?** Shopper Approved is solving our customer trust and credibility issues by automatically collecting and displaying genuine reviews on our website. It's helping us build social proof which has definitely increased our conversion rates - customers feel more confident buying when they see real feedback from other buyers. The automated review collection saves us tons of time since we don't have to manually chase customers for reviews anymore, and having those star ratings show up in Google search results has improved our click-through rates too. ### 2. Smooth Integration and Outstanding Support **Rating:** 5.0/5.0 stars **Reviewed by:** Manjot K. | Development Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** June 18, 2026 **What do you like best about Shopper Approved?** This was my first experience using Shopper Approved, and I found it very easy to integrate into our website. The review collection process was simple and helped us gather valuable customer feedback effortlessly. **What do you dislike about Shopper Approved?** So far, I haven't encountered any major issues with Shopper Approved. As a first-time user, the platform has been easy to use and integrate. However, it took a little time to understand all the available features and settings. **What problems is Shopper Approved solving and how is that benefiting you?** "Shopper Approved has helped us streamline customer review collection and build trust with our customers. During integration and while migrating products from one platform to another, the Shopper Approved support team was extremely helpful, providing prompt assistance and making the process much smoother and more efficient. ### 3. Seamless Integration, Exceptional Customer Support **Rating:** 5.0/5.0 stars **Reviewed by:** Charlotte S. | Director, Product, Small-Business (50 or fewer emp.) **Reviewed Date:** April 22, 2026 **What do you like best about Shopper Approved?** I love the integration at checkout and the seamless experience it provides for customers. It makes it much easier for us to obtain feedback and reviews from customers without as much effort, reducing friction at checkout or post-purchase. This really helps us boost our satisfaction score and be more responsive to customer feedback. I also love their support services; they’re always helpful when we have an issue. The initial setup was easy, basically plug and play, with the help of the implementation manager. Shopper Approved has significantly higher conversion for review completion compared to post-purchase email campaigns, with the integration at checkout and follow-up by email weeks later resulting in much more engagement. **What do you dislike about Shopper Approved?** Everything is easy for me other than dealing with billing. The separate portal is hard to access, but the service team is helpful if I need anything. **What problems is Shopper Approved solving and how is that benefiting you?** I use Shopper Approved for post-purchase customer reviews, boosting conversion rates fivefold with checkout integration and follow-up emails. It streamlines feedback collection, improves our satisfaction score, and ensures early intervention for customer issues, enhancing overall journey insights and satisfaction. ### 4. Empowers B2B with Seamless Feedback Collection **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** April 22, 2026 **What do you like best about Shopper Approved?** I really appreciate that Shopper Approved allows us to respond to customer feedback. It's been instrumental in addressing customer issues and motivating our team with positive feedback. The integration with our storefront is seamless, and the automation feature helps us reach out for additional feedback after product delivery, keeping our review feed fresh. Furthermore, shoppers have mentioned that reading the natural, unbiased user-generated reviews on our website influenced their purchasing decisions. The initial setup of Shopper Approved was straightforward, and integrating it with our Magento storefront was smooth and without any challenges. **What do you dislike about Shopper Approved?** The email for collecting reviews can only be partially customized, which is limiting when trying to align with our brand's policy guidelines. It would be useful to have a feature that allows us to send periodic bulk requests for reviews to run campaigns and ensure we reach out to customers again for feedback. Additionally, it would be beneficial if the user-generated content (UGC) could be part of Google Reviews, as it currently isn't showing there. **What problems is Shopper Approved solving and how is that benefiting you?** I use Shopper Approved to collect customer reviews, The UI integration was perfect and it blended with our storefront without any performance leg. understand feedback, and improve services. It helps us display new reviews prominently, boosting buyer trust and guiding purchases. Integration and automation with our storefront work smoothly, enhancing customer engagement and staff motivation. It is worth having it at the cost they are charging. ### 5. Great review collection service **Rating:** 4.5/5.0 stars **Reviewed by:** Kyle A. | Operations Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 29, 2022 **What do you like best about Shopper Approved?** They seem to be making effort to improve the overall experience and their reputation, which I think is a big deal if we were to consider using their platform again. **What do you dislike about Shopper Approved?** Brand recognition is huge in our business, keep improving this. **What problems is Shopper Approved solving and how is that benefiting you?** Allows us to capture more customer reviews to be syndicated to Google. Just using Google reviews on it's own has a much lower conversion rating due to the requirement that a customer has a Gmail account. When using Shopper Approved the customer doesn't need any specific email account in order to leave a review. ### 6. There are better options out there for the money, but they offer outstanding customer service. **Rating:** 3.0/5.0 stars **Reviewed by:** Brenton C. | VP of Sales and Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** June 06, 2023 **What do you like best about Shopper Approved?** They are very helpful and hold your hand. They also give you additional features to help you get more ranking on Google. They have actual people helping you manage your accounts. **What do you dislike about Shopper Approved?** Compared to other self-serve options it's just not the best choice for us anymore. There are services which are much cheaper and do just as good of a job getting us reviews, plus they have affiliate program tools and features that shopper approved didn't have when we were there. **What problems is Shopper Approved solving and how is that benefiting you?** Shopper Approved has helped us greatly increase the number of reviews that we collect through our website and also has helped us collect many more website reviews. ### 7. Great at Managing Reviews for Your Site. **Rating:** 4.5/5.0 stars **Reviewed by:** Krista G. | Marketing Manager, Automotive, Small-Business (50 or fewer emp.) **Reviewed Date:** June 24, 2025 **What do you like best about Shopper Approved?** The new addition of questions and answers has really been helpful for our customers. It's easy to manage and great at creating responses to get the customer the answers they need quickly. **What do you dislike about Shopper Approved?** I'd like to see more guides and webinars for navigating and managing the user interface. **What problems is Shopper Approved solving and how is that benefiting you?** Shopper approved is sending emails to out customer gaining reviews for out website and products, providing us feedback we can act on. ### 8. Trust-Building Made Easy with Shopper Approved **Rating:** 4.5/5.0 stars **Reviewed by:** James D. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2026 **What do you like best about Shopper Approved?** I find Shopper Approved easy to use and appreciate its plug-in ability. We can easily display our reviews via our website. I like that customers don't need a profile to leave a review, unlike Google or Yelp. Additionally, I mentioned that the initial setup was pretty easy, which is a plus. We've had shopper approved for decades and overall have had a pretty good experience with it. **What do you dislike about Shopper Approved?** I guess maybe the lack of AI impact relative to someone like Trustpilot. We notice that Trustpilot ratings get pulled into AI references like ChatGPT and such. **What problems is Shopper Approved solving and how is that benefiting you?** Shopper Approved lets potential customers see shared client experiences, building comfort and trust. It's easy to use, plugs into our website for displaying reviews, and doesn't require customers to have profiles like Google or Yelp. ### 9. Effortless Integration, Boosted Sales **Rating:** 5.0/5.0 stars **Reviewed by:** Lisa G. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** December 23, 2021 **What do you like best about Shopper Approved?** I like that Shopper Approved was an easy integration even several years ago, and since then we've collected 5,000 reviews. I feel that this has helped increase sales. It's reasonably priced; at the current price, it helps pay for itself. **What do you dislike about Shopper Approved?** I can't think of anything negative **What problems is Shopper Approved solving and how is that benefiting you?** Customers can check out other shopper's experiences with us, which helps increase sales. The easy integration and reasonable pricing make it pay for itself. ### 10. Excellent Support and Integrations, But Admin Interface Needs Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Ifeoma E. | Operational Supervisor , Health, Wellness and Fitness, Mid-Market (51-1000 emp.) **Reviewed Date:** October 26, 2025 **What do you like best about Shopper Approved?** Shopper has a magnificent customer service experience that makes onboarding very easy and quick response when some challenges appear The program focuses on websites integrations, which makes collecting data more efficient, snd supports SEO and other marketing plans The program has considerable rates, which allows us have value for money and solve our problems efficiently The platform enables syndication of different insights to multiple platforms that includes Google Shopping among others to help in conversion and drive better traffic **What do you dislike about Shopper Approved?** Shopper Approved admin interface is less modern with some performance complications, which causes some confusion The inconsistencies experienced in pricing is something also discouraging, and this lowers the budgeting effectiveness **What problems is Shopper Approved solving and how is that benefiting you?** We use Shopper Approved to capture merchant’s feedback and authentic reviews, from different eCommerce apps and this makes it proficient to gather customer feedback The reviews and customer ratings are also visible and this makes our ranking more consistent and we get more customers The reviews we get from merchants and clients helps us build trust with prospective clients, ensuring that we have a positive traffic The syndication of reviews to multiple channels makes us get a positive public reputation ## Shopper Approved Discussions - [When will our reviews show up in google?](https://www.g2.com/discussions/32597-when-will-our-reviews-show-up-in-google) - 2 comments, 1 upvote - [What does Shopper Approved do?](https://www.g2.com/discussions/what-does-shopper-approved-do) - 1 comment - [Is Shopper Approved legitimate?](https://www.g2.com/discussions/is-shopper-approved-legitimate) - 2 comments - [What does Shopper Approved mean?](https://www.g2.com/discussions/what-does-shopper-approved-mean) - 1 comment - [View Shopper Approved pricing details and edition comparison](https://www.g2.com/products/shopper-approved/reviews/shopper-approved-review-7713399?section=pricing&secure%5Bexpires_at%5D=2026-07-19+22%3A03%3A59+-0500&secure%5Bsession_id%5D=d95b90fb-ce92-4e0e-9962-0310981b83c1&secure%5Btoken%5D=56b1917375bb668a0c485c2ac0eb8853c9cb158ef9ca42eeeb6b0bde440162d9&format=llm_user) ## Shopper Approved Integrations - [Magento Open Source](https://www.g2.com/products/magento-open-source/reviews) - [Miva](https://www.g2.com/products/miva/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) - [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) ## Shopper Approved Features **Collection** - Authentication - Review Forms - Personalization - Community Q&A **Agentic AI - Review Management** - Adaptive Learning - Natural Language Interaction **Consumer Intelligence** - Customer Feedback - Competitive Intelligence - Sentiment Analysis **Moderation** - Reviewer Validation - Response Types - Legal Agreements **Reporting** - Corporate Reporting - Dashboard **Media Monitoring** - Social Networks Monitoring - Social Media Management - Digital Media Monitoring **Use Cases** - E-commerce - Retail - Customer Service **Administration** - Incentives - Syndication - Insights - Content **Display Options** - Badges - Widgets - Marketing **Generative AI** - AI Text Generation **Generative AI** - AI Text Generation **Agentic AI - Online Reputation Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making ## Top Shopper Approved Alternatives - [Reviews.io](https://www.g2.com/products/reviews-io/reviews) - 4.8/5.0 (643 reviews) - [Yotpo](https://www.g2.com/products/yotpo/reviews) - 4.3/5.0 (255 reviews) - [Trustpilot](https://www.g2.com/products/trustpilot/reviews) - 3.4/5.0 (252 reviews)