As Head of E‑Commerce & Digital Operations at TextilWerk Modern GmbH, ShareCRM is our central hub to tie together B2B wholesale dealers, large corporate textile manufacturers and our direct online‑shop buyers. Before we moved over from Insightly CRM, our customer data was completely scattered: wholesale dealer contacts sat inside the old CRM, corporate custom‑fabric project notes lived in spreadsheets, and e‑commerce customer data stayed locked inside our webshop backend. Team members would waste hours cross‑referencing multiple sources just to understand a single customer’s full history. I get huge value out of its unified partner contact records. Every wholesale retailer and apparel factory gets a dedicated profile where I log everything from negotiated fabric minimum‑order sizes, custom dye requests to special volume discount terms. Last month, a long‑standing wholesale partner based in Leipzig reached out with two separate asks: restocking large volumes of linen home textiles and requesting samples of our new recycled‑cotton fabric. Previously, sales would log these two requests in separate files and risk forgetting one. Now both requests live on the same profile, so our sales and sample‑coordination teams immediately have the full context, no extra sync meetings required. Its task‑workflow tools make cross‑regional sales hand‑offs far less painful. When a big fabric inquiry comes in from southern Germany, I assign follow‑up tasks directly to our local sales rep inside the platform, attaching fabric specs and client requirements. My digital‑operations team can monitor task status live instead of sending endless follow‑up emails. I also heavily use the custom contact segmentation, tagging accounts with textile‑specific metadata such as fabric preferences, sample history and discount tiers. When we needed to distribute our new fabric sample kits, I filtered the database in minutes to target high‑priority wholesale clients, a job that once took half a day sorting spreadsheets. The AI‑driven opportunity scanning alerts us when a client shows strong buying signals, for example multiple sample requests in a short window, pushing our team to reach out proactively. The full chronological customer‑activity timeline is another lifesaver. When clients circle back months later, I can quickly pull up past quotes, sample shipments and negotiation history without digging through old email threads. Even with integration gaps, these features drastically cut our team’s redundant manual work. Review collected by and hosted on G2.com.
For our German textile company operating mixed wholesale, corporate and e‑commerce sales, ShareCRM has several real‑world flaws that create regular extra work for my digital‑operations team. The biggest pain point is its poor multi‑channel customer‑deduplication logic. When one business buys small consumer‑grade goods from our webshop and also submits large‑volume wholesale inquiries, ShareCRM will create two separate independent profiles instead of consolidating them. We ran into a concrete issue earlier this year with a home‑textile retailer in Hamburg. They placed small retail orders online and sent bulk wholesale inquiries to our sales department. The system generated two separate records. Our sales rep sent two different discount offers to the exact same company, confusing the client. We only caught this mistake before the contract was finalized. Now we have to run manual weekly checks to hunt for duplicate accounts, which eats into our team’s productive time. Document management is another major frustration. We work constantly with large textile assets: fabric lab‑test certificates, wholesale contracts, material swatch reports. The file upload size limits are tight, and there is no batch tagging or global document search. If I need to find a specific fabric‑certificate for an old client, I have to open that customer’s profile and scroll through every single attachment one‑by‑one; there is no way to search by material or certificate reference number. There are no native connections to our local textile ERP. All order values, sample shipment updates and stock availability have to be manually copied into ShareCRM by our admin staff. Not long ago, a manual entry error led our sales team to tell a wholesale client a fabric was in stock when it was completely sold out, damaging our client trust temporarily. Review collected by and hosted on G2.com.