What I value most is having Search Console and GA4 together in one clean dashboard. I used to lose a lot of time cross-referencing exports and putting reports together by hand. Now the reports are almost ready out of the box, and I can spend that time on actual analysis. I also like being able to look at full historical data without Google’s 16-month limit. The annotations are handy too, since they show whether a site change or a Google update really had an impact. Support is fast and the product keeps improving. Review collected by and hosted on G2.com.

There are a lot of features and dashboards, so it takes a bit to find your way around at first. Once it’s set up, everything runs smoothly. It’s also stronger on your own data (GSC, GA4) than on competitors’ data, so I still use another tool for backlinks and competitor research. Review collected by and hosted on G2.com.