
The reporting layer is what sold me. As a freelance consultant I run SEO for several clients at once, and before SEOcrawl I was spending the first week of every month stitching together Search Console exports, GA4 screenshots and a slide template. Now Search Console and GA4 sit in the same view, the reports are already built, and I spend that time on actual analysis instead of copy-pasting.
The AI visibility tracking has also turned into an unexpectedly useful part of my pitch. Clients keep asking whether they show up in ChatGPT or Perplexity, and being able to answer that with tracked prompts and mentions rather than a shrug has genuinely changed how those conversations go.
Setup was quick — connect the properties, and the historical data is there. Review collected by and hosted on G2.com.
It isn't a replacement for a big third-party keyword and backlink database, so I still keep another tool around for competitor research and link data. Worth knowing before you buy: SEOcrawl is strongest on your own data — Search Console, Analytics, crawls, AI mentions — rather than on someone else's. Review collected by and hosted on G2.com.