The ease of installation and the collection of reports / dashboards. Namely the

**Unified Dashboard** – Monitor all your sites in one place with filtering, tags, and favorites.

**Content Performance Insights** – Quickly identify growing vs. decaying pages at a click.

**Branded vs. Non-Branded Tracking** – Filter branded keywords with a single click.

**Topic Clusters & Content Groups** – Customized to Track performance of related pages as a group for better content decisions. Review collected by and hosted on G2.com.

So far, and I use it everyday, i do not have any dislikes of the platform. It can ve a little slow network wise, but other than that, Nothing. Review collected by and hosted on G2.com.