1. It is a very simple and easy-to-use tool.

2. it provides a checklist of tasks to do for maintaining SEO authority.

3. Since it is completely web-based, you do not have to worry about downloads, installs, or space consumption as a whole. Review collected by and hosted on G2.com.

There is nothing much to dislike. If I had to choose one, I would want the prices to reviewed. They seem a bit high, especially for an individual creator or small companies. The free plan seems to be massively limited. Review collected by and hosted on G2.com.