
I like that Sentinel Search | Google Ads Optimization Tooling reduced our brand keyword cost by over 40% while driving more clicks to our booking site. We rely most on the Brand Defender script—it puts managing 30 locations on autopilot, shows us where the budget was leaking, and lets us act on it. We started noticing the difference pretty quickly, cutting waste spend and maintaining and increasing qualified lead volume. Setup was pretty smooth, and Jason and his team handled the heavy lifting, which made onboarding less intimidating. Review collected by and hosted on G2.com.
I find there is a learning curve with the reporting for someone who isn’t deep in Google Ads. I’d like a simpler summary. Review collected by and hosted on G2.com.