SegmentStream provides a clear concise and single source of truth for Marketing efforts. SegmentStream shows you the attribution for multiple channels using a visit scoring and brand awareness model allowing Marketing teams to decipher where budget should be allocated for campaigns and growth.

Other Pros include:

- Concise platform

- Constant updates

- Personalised support

- Zero technical issues

- Track data you couldn't within platforms like GA4 with manual upload

- Integrates with all the major players

- Can be used as an alternative to other data tools. Review collected by and hosted on G2.com.

Like most data tools SegmentStream can have a learning curve but SegmentStream's team will support you where needed.

Implementation of manual data can be time consuming but is beneficial if you want a certain result. Review collected by and hosted on G2.com.