ML

Matthew L.

CDO

Mid-Market (51-1000 emp.)

9/9/2024

"Backbone for performance marketing"

5/5

What do you like best about SegmentStream?

We've been using SegmentStream for several years, and it has become the cornerstone of our performance marketing strategy. Not only has it helped us effectively demonstrate the value of our upper-funnel marketing efforts, but it has also enabled us to enrich our digital channels with valuable data insights. This has allowed us to accelerate decision-making in later stages and maximize ROAS by focusing on customer behavior rather than just clicks. SegmentStream has given us the confidence to adjust our marketing mix further up the funnel, driving significant growth for our business.

Also, time to get it live is super quick and easy for anyone, it doesn't need a developer. Review collected by and hosted on G2.com.

What do you dislike about SegmentStream?

I would love to have better visualization tools for the model, making it easier to communicate internally and explain how it works. This would help reduce the time it takes to get all stakeholders aligned and fully bought into the technology. Review collected by and hosted on G2.com.

What problems is SegmentStream solving and how is that benefiting you?

SegmentStream has helped us uncover the true value of our upper-funnel channels and optimize their performance. This has significantly improved their effectiveness, contributing to the growth of our business. Review collected by and hosted on G2.com.

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4.7 out of 5 · Verified reviews from real users

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