G2

Niyonagize A.

Chief Executive Officer

Small-Business (50 or fewer emp.)

11/16/2021

"Easy learning and searching"

5/5

Describe the project or task Search Engine Marketing helped with:

Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages (or SERPs)

is a digital marketing strategy used to increase the visibility of a website in search engine results pages (SERPs). While the industry term once referred to both organic search activities such as search engine optimization (SEO) and paid, it now refers almost exclusively to paid search advertising. Review collected by and hosted on G2.com.

What do you like best about Search Engine Marketing?

is often the primary source of digital traffic for brands and complements other marketing channels. Greater visibility and ranking higher in search results than your competition can have a material impact on your bottom line. Review collected by and hosted on G2.com.

What do you dislike about Search Engine Marketing?

mo morePeople may dislike your webpage because it’s not user friendly. Meaning it’s hard to understand which page leads to what.

This leads users to want to withdrawal from your site. Poor navigation can negatively affect the SEO rankings, the number of traffic, and the bounce rate. Review collected by and hosted on G2.com.

What problems is Search Engine Marketing solving and how is that benefiting you?

Reach Your Clients Instantly. Search Engine Marketing is used to describe Google paid search ads.

Increase Brand Awareness. Google Search Ads allow advertisers to expose their brand name either

Create Geo-Targeted Search Ads. SEM gives you the option to target people based on their location.

Implement and Manage Ads Easily and Quickly. Paid search ads are easily and quickly created Review collected by and hosted on G2.com.