![Michal K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Michal K.") MK Michal K. Senior Data Development & Technical Platform Specialist Enterprise (\> 1000 emp.) 7/16/2026 "Powerful Platform for Real-Time Customer Engagement" 4.5/5 What do you like best about SAS Customer Intelligence 360? I like how it combines advanced analytics with omnichannel marketing, allowing businesses to deliver personalized customer experiences using real-time insights. Review collected by and hosted on G2.com. What do you dislike about SAS Customer Intelligence 360? While the platform is powerful, it can be complicated to learn, and some workflows take more clicks than I would expect. Better usability would make it even stronger overall. The user experience also feels inconsistent across modules: similar features often behave differently depending on where you are in the platform. That inconsistency makes it less intuitive to use and adds to the learning curve. Review collected by and hosted on G2.com. What problems is SAS Customer Intelligence 360 solving and how is that benefiting you? We use SAS Customer Intelligence 360 to build real-time customer journeys and manage banners in our mobile banking app. It helps us deliver more personalized customer experiences while keeping journey orchestration and content management in one platform, making campaigns easier to manage and maintain. Review collected by and hosted on G2.com. Show More Response from SAS Customer Intelligence of SAS Customer Intelligence 360 [Editedit](https://www.g2.com/survey_responses/sas-customer-intelligence-360-review-13118670/official_response/edit) Michal - Thanks for the review and the feedback! We continually work on improving the user experience and support within the product, so be on the lookout for future improvements! Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller See what 146 reviewers think of SAS Customer Intelligence 360 4.4 out of 5 ยท Verified reviews from real users [ Read all reviews ](https://www.g2.com/products/sas-customer-intelligence-360-sas/reviews)