![Supraja B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Supraja B.") SB Supraja B. Machine Learning Intern Mid-Market (51-1000 emp.) 7/20/2026 "Powerful Marketing Automation with strong personalization capabilities" 5/5 What do you like best about SAP Engagement Cloud (formerly SAP Emarsys)? I like the powerful marketing automation, customer segmentation, omnichannel campaign management, and AI-driven personalization features of SAP Engagement Cloud. They make it easy to deliver targeted customer experiences efficiently. The automation significantly reduces manual work and saves time. The platform helps us target specific audiences based on behavior and preferences, and omnichannel campaign management allows us to coordinate consistent messaging across email, SMS, web, and mobile, which results in better customer engagement and campaign performance. Review collected by and hosted on G2.com. What do you dislike about SAP Engagement Cloud (formerly SAP Emarsys)? The platform has a steep learning curve for new users, and reporting and analytics could be more flexible. I'd like more options to customize dashboards, easier report creation, and deeper real-time insights without relying on manual exports. Review collected by and hosted on G2.com. What problems is SAP Engagement Cloud (formerly SAP Emarsys) solving and how is that benefiting you? We automate customer engagement with SAP Engagement Cloud, personalize marketing campaigns at scale, and enhance retention through targeted messaging. It saves us time by reducing manual work and allows us to target specific audiences through segmentation. Omnichannel management improves our engagement and campaign performance. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic See what 621 reviewers think of SAP Engagement Cloud (formerly SAP Emarsys) 4.2 out of 5 ยท Verified reviews from real users [ Read all reviews ](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews)