Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Reviews & Product Details

Salesforce Marketing cloud personalization is helping in making customer engagement feel more thoughtful. It is not sending the same message to everyone, instead of it, it is using data and real time behaviour to show people the right content at right time. It is saving lots of time and making campaign more effective. It has a good customer support. The UI of it is very intuitive, it is easy to set up and use. Review collected by and hosted on G2.com.

This platform is great and solving our major problem so nothing to dislike from my side. Review collected by and hosted on G2.com.

slesforce Marketing cloud personalization as the abitility to deliver behaviour driven adn real time personalization over the multiple channels. It is helping in tracking customer intractions which happens on the website, emails, and mobiles, it immediately catches the content and send the messages based on the behaviour. It's UI is good which is easy to set also. Review collected by and hosted on G2.com.

Salesforce marketing cloud personalization is performing really well and made our work easy so nothing to dislike here. Review collected by and hosted on G2.com.

Salesforce marketing cloud personalization is powerful tool for showing personalized customized content to the customer with real time customization, unified customer view and Einstein recommendations Review collected by and hosted on G2.com.

Integration and Data challenges, High pricing and technical requirement Review collected by and hosted on G2.com.

What I like best about Salesforce Marketing Cloud Personalization (formerly Interaction Studio) is how powerful and dynamic its real-time personalization capabilities are. It allows us to track customer behavior across multiple touchpoints and instantly tailor content or offers based on their actions. The AI-driven recommendations are surprisingly accurate, helping us deliver highly relevant experiences that actually boost engagement and conversions. Plus, the integration with other Salesforce tools like CRM and Email Studio makes it easier to create a truly connected customer journey from start to finish. Review collected by and hosted on G2.com.

What I dislike about Salesforce Marketing Cloud Personalization is that the initial setup and implementation can be quite complex, especially for teams without strong technical expertise. It takes time to fully understand how to configure the data feeds, event tracking, and audience segments properly. The interface can also feel a bit overwhelming at first, with so many options and layers to navigate. Additionally, the reporting section could be more intuitive, while it’s powerful, extracting specific insights sometimes requires extra effort or technical support. Review collected by and hosted on G2.com.

Deliver the right message, at the right time, to the right person. Review collected by and hosted on G2.com.

Complex setup process, steep learning curve. Review collected by and hosted on G2.com.

Salesforce marketing cloud hasSalesforce Marketing Cloud (SFMC) is one of the most robust and comprehensive digital marketing platforms available today, designed for businesses looking to manage and optimize multi-channel marketing campaigns at scale. It offers various tools for email, social media, SMS, mobile push, and web marketing, all under one umbrella, making it a versatile solution for marketers aiming for seamless omnichannel engagement. Here’s a breakdown of its strengths and weaknesses: Review collected by and hosted on G2.com.

Steep Learning Curve: Due to its vast array of features and customization options, SFMC can be overwhelming, particularly for small or medium-sized businesses. Marketers often require extensive training or certified professionals to fully unlock the platform's potential.

Complexity and Cost: The pricing structure can be high, especially as your business scales and requires more advanced features like AI, extensive data storage, or high-volume email sends. Additionally, custom development and integrations can add to the cost and complexity. Review collected by and hosted on G2.com.

Salesforce Marketing Cloud Personalization is a powerful tool for businesses seeking to create real-time, highly personalized customer experiences. While it offers robust features, the ease of use and implementation can vary depending on the user's familiarity with Salesforce and the level of technical expertise available within the organization. their customer support is very helpful. Review collected by and hosted on G2.com.

Salesforce Marketing Cloud Personalization has a steep learning curve, especially with its advanced features, and can be complex to implement without technical expertise. It can be costly, and while rich in features, it may feel overwhelming for some users. Integration with non-salesforce platforms can require additional effort, and there can be performance issues when managing large data sets. Despite its strengths, it may not be ideal for smaller businesses or those without dedicated technical resources. Review collected by and hosted on G2.com.

Salesforce Marketing Cloud's robust personalization features for creating tailored and targeted customer experiences, including dynamic content, customer journey mapping, and predictive intelligence Review collected by and hosted on G2.com.

Nothing so far i used salesforce last 2 year. Salesforce is one of the best cloud software platform to used. Review collected by and hosted on G2.com.

What I love most is how intuitive the platform is. Even if you’re not a tech expert, it’s relatively easy to set up personalized experiences across different channels like email, web, and mobile. The real magic, though, lies in the real-time decisioning engine. It allows me to adapt campaigns instantly based on customer behavior, making my interactions feel more relevant and timely. Review collected by and hosted on G2.com.

There is nothing that I dislike about the tool at the time. Review collected by and hosted on G2.com.

The best thing about Intearction Studio is it's capability to capture events in real time and handle a large amount of data. Updating user segments in real time for targeted segments really enhances user experience. Review collected by and hosted on G2.com.

The values in backend do get updated in real-time but the reflection in UI takes time which creates a bit of confusion. Review collected by and hosted on G2.com.