AB

Angelica B.

Analyst Software

Enterprise (\> 1000 emp.)

8/26/2021

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"Knowing our audience better is now much easier"

4.5/5

What do you like best about Agentforce Marketing (formerly Salesforce Marketing Cloud)?

Salesforce is an incredible platform that offers us a large number of variants that allow us to determine the behavior of a user on our digital platforms, it is an intuitive and quite analytical software that collects the information provided by each user and determines their tastes and preferences based on this. needs, allowing our marketing team and sales force to create products focused on meeting the specific needs of each user. Review collected by and hosted on G2.com.

What do you dislike about Agentforce Marketing (formerly Salesforce Marketing Cloud)?

I would like the platform to be a little simpler, because personally I consider it to be very robust because it contains too much information at first glance, which tends to confuse the first time you use it, it has a large number of alternatives and variants that a process of training to be able to use it correctly, in this regard it would be useful for the software provider to have more channels of attention and technical support to help with the different requirements that may arise. Review collected by and hosted on G2.com.

What problems is Agentforce Marketing (formerly Salesforce Marketing Cloud) solving and how is that benefiting you?

We have managed to automate many processes, especially the sales processes and product creation based on the information collected by the Salesforce software that not only collects the information but also performs real-time analysis of user behavior on the web, which which allows us to know these needs in real time and focus our efforts on creating specific strategies for each user, these have allowed us to increase sales by a percentage greater than 20% in the last quarter. Review collected by and hosted on G2.com.

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4.0 out of 5 · Verified reviews from real users

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