* RivalSee is heavily persona based - it does a fantastic job of generating the value proposition of the website and coming up with realistic personas based on the website.

* The data is super clear and it is really intuitive to use.

* Also, the blog creation and other tools to help boost are really helpful.

* It's sort of magical how it all comes together

* Great support from the founder and easy to get set up Review collected by and hosted on G2.com.

I would like to have more personas but it is not a huge deal as I can just keep replacing them. Review collected by and hosted on G2.com.