G2

Eduardo P.

Supervisor de operaciones

Small-Business (50 or fewer emp.)

3/6/2019

"Simple method of segmentation."

4/5

What do you like best about RFM FOR EXCEL?

It provides good results at the end of the term and is not as complicated to implement if it is true that it is for the clients it is also applicable for the employees, only knowing how to extrapolate the variables. Review collected by and hosted on G2.com.

What do you dislike about RFM FOR EXCEL?

Nothing negative to say about the technique in itself fulfills its function and generates optimal results Review collected by and hosted on G2.com.

Recommendations to others considering RFM FOR EXCEL:

Both for marketing and for your employees it is useful with the results you can subsequently generate action plans. It is important to note that this analysis should be repeated over time and the improvements should be compared. Review collected by and hosted on G2.com.

What problems is RFM FOR EXCEL solving and how is that benefiting you?

It is applicable to the field of people analitycs and a reliable classification of employees based on recency, frequency and monetary is obtained. Review collected by and hosted on G2.com.