G2

Victoria Kulbanska A.

Director, Head of Growth Marketing

Farming

Mid-Market (51-1000 emp.)

8/25/2026

"Our sales calls used to spend 20 minutes just explaining what our software actually does"

5/5

What do you like best about Represent Studio?

This week, when we launched our new platform and we struggled to explain the automated reporting tools included in it to buyers. All the demo calls for the account managers was taking to explain features instead of closing deals. We commissioned Represent Studio to design a short intro for our launch video team for something we could ship out prior to sales calls. Next, based on the rough screen recordings we had sent over, they took our materials and edited together a slick two minute demo of the software in action. They knew what to highlight as the main selling points, but also how to steer clear of a rabbit hole of technical details. Because we created this video up front, it changed the game: prospects came into demos knowing 80% of the features we cared about, which made sales conversations much shorter. Review collected by and hosted on G2.com.

What do you dislike about Represent Studio?

Their project intake dashboard was somewhat of a labor to configure for the first time. They first require us to fill out a bunch of forms describing the tech and even provide very preliminary technical specifications to understand timelines. Review collected by and hosted on G2.com.

Recommendations to others considering Represent Studio:

Listen to the experts when they tell you that you need to speak in a more straightforward way. At first I said but we should touch on every feature in the video, however they directed us to focus only on the top 2 user problems and that brought our end product to a completely different place. Review collected by and hosted on G2.com.

What problems is Represent Studio solving and how is that benefiting you?

Well it turns out, looking at our landing page alone potential buyers weren't quite getting how our automated reporting feature worked. Short feature overview video for software: For our sales team, we used Represent Studio to develop a short Over View Video about one of your new product featuring the software. Rather, it qualified prospects and educated them about the tool before they even hopped on a call, leading to both more qualified demo requests and shorter sales cycles. Review collected by and hosted on G2.com.