I like that they eliminate the complexity of building relationships with reporters. Oftentimes, they already have relationships with various reporters or editors and can get a feature placed relatively quickly. They're strategic in the article topics and publications they pursue, versus other companies I've worked with in the past will just pitch anything to get a link, even if it's not relevant. Lastly, we noticed a big uptick in traffic over the past few months (we've been working on this campaign for about 6 months, and the traffic really started increasing around month 3). Review collected by and hosted on G2.com.
Their pricing is a little expensive, but I understand why. When I'm hiring someone to represent my brand, my company, and my image, I want it done right. And I'm willing to pay for the best. Review collected by and hosted on G2.com.