A bit of context: I’m on the operations side, not marketing, but our CEO asked me to sit in on this because he wanted someone practical involved not just marketing people talking to each other. Honestly, I went in without really knowing what “GEO” even meant. Red Engage’s team walked me through it in a way that didn’t make me feel dumb for asking basic questions, which I genuinely appreciated.<br><br>What they actually did was review our website and then point out that our company details were wrong or inconsistent in a bunch of places online—old phone numbers, different service descriptions on different sites, that kind of thing. A few weeks later, we started noticing our company actually coming up when people ask ChatGPT-type tools about freight companies. For a company like ours that’s been doing this the old way for 20+ years, that felt like a real shift. Review collected by and hosted on G2.com.
Honestly, some of it went over my head since I’m coming from ops. I had to ask a few extra questions along the way just to keep up. Review collected by and hosted on G2.com.