I like that by using RankIQ I can find great words for titles, important keywords, and information about competitor articles and how they are ranking. I feel like this tool saves me so much time and makes it possible to add keywords and phrases which are necessary for ranking as well as my reader's understanding. In addition to everything already mentioned, I also really appreciate that the topics to include are checked off as they are input into the article when using the content optimizer. This makes writing so much easier! Review collected by and hosted on G2.com.
If I had to pick something that I didn't find as useful it would be the option to check rankings, and that is only because I haven't really used it. I can see how this feature could be very helpful but I have not had the chance to give it a fair try. Review collected by and hosted on G2.com.