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AS
Program Assistant
Enterprise (> 1000 emp.)
"I am excited to create new surveys for work with this program."
What do you like best about Qualtrics Strategy & Research?

Qualtrics is easy to use, and surveys are a breeze to set up. I am happy I can see what the survey looks like before I publish it to ensure it works as I would like it to. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Strategy & Research?

I have not come across anything I don't like about Qualtrics yet. I suppose the only thing I don't like is that I don't get enough chance to use it. I know there are so many capabilities I have not experimented with. Review collected by and hosted on G2.com.

Qualtrics Strategy & Research

Qualtrics Strategy & Research Reviews & Product Details

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

Qualtrics Strategy & Research Integrations

(3)
Verified by Qualtrics Strategy & Research

Qualtrics Strategy & Research Media

Qualtrics Strategy & Research Demo - Survey Results Dashboards
Survey results dashboards make creating visualizations from your data fast and easy.
Qualtrics Strategy & Research Demo - ExpertReview
ExpertReview is an AI-powered research assistant to help you achieve high-quality surveys so you get back the best possible data.
Qualtrics Strategy & Research Demo - Intuitive User Interface
Qualtrics' intuitive user interface makes survey building fast and easy for beginners and experts alike.
Qualtrics Strategy & Research Demo - Survey Templates
Qualtrics' 20+ XM Solutions and 50+ survey templates make it easy to launch expert-designed surveys.
Qualtrics Strategy & Research Demo - xFlow
Make experience management muscle memory with xFlow, our automated action engine.
Qualtrics Strategy & Research Demo - Survey Editor
Create surveys and give them advanced functionality with ease.
Play Qualtrics Strategy & Research Video
Play Qualtrics Strategy & Research Video
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Qualtrics Strategy & Research Reviews (2,970)

View 17 Video Reviews
Reviews

Qualtrics Strategy & Research Reviews (2,970)

View 17 Video Reviews
4.4
2,970 reviews

Pros & Cons

Generated from real user reviews
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Verified User in Computer Software
UC
Mid-Market (51-1000 emp.)
"Transforms Insights into Strategic Business Impact Effortlessly"
What do you like best about Qualtrics Strategy & Research?

The thing which i like most about it is its way to turn complex customer and market insights into clear, strategic directions. This platform has been very helpful and made the easy to design thoughtful research, uncover meaningful trends, and translate data into actions that drives business impact. This platform is very intuitive and flexible. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Strategy & Research?

Nothing as such at this point right now. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Enterprise (> 1000 emp.)
Guest users or non-business users of the software, not included in G2 scores.
"A Great Tool For Conducting Research & Gathering Insights"
What do you like best about Qualtrics Strategy & Research?

What I like best about Qualtrics Strategy & Research is how comprehensive and flexible the platform is for gathering and interpreting insights. It allows us to design sophisticated research studies and quickly turn feedback into actionable strategies. The dashboards and data visualization tools make it easy to share findings across teams, helping us make more informed, customer-driven decisions at scale. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Strategy & Research?

What I dislike about Qualtrics Strategy & Research is that the platform can feel a bit complex at first, especially when setting up advanced studies or custom logic. Some of the deeper analytics features require more technical know-how or support to fully leverage. Additionally, the cost can be high for smaller teams that don’t need the full suite of enterprise capabilities. Review collected by and hosted on G2.com.

Verified User in Health, Wellness and Fitness
UH
Enterprise (> 1000 emp.)
"Powerful for complex, custom surveys. Very expensive."
What do you like best about Qualtrics Strategy & Research?

QualtricsXM makes building surveys with complex logic simple, the interface is intuitive, and the reporting dashboards give clear, real-time insights. It scales well for large projects, integrates smoothly with other systems (like our online community, for example) and still gives flexibility for customization when you need it. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Strategy & Research?

There is a steep learning curve for advanced features if you’re used to other platforms. Also it is a higher cost compared to lighter tools, and occasional frustrations with collaboration or survey ownership, especially if someone outside your organization is helping you. I also don’t find their text analytics to be great either. I haven’t explored the AI features, so I can’t comment on that yet. Review collected by and hosted on G2.com.

Jeremy W.
JW
Database Manager
Small-Business (50 or fewer emp.)
"Reliable Solution for Surveying"
What do you like best about Qualtrics Strategy & Research?

The platform is simple to use and intuitive. You can create or update surveys on the fly with a wide range of options and tools for data analysis. Customer service is very helpful and responsive. Qualtrics is also very reliable. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Strategy & Research?

The platform can be difficult to learn due to it's vast range of tools and options and can come off as a little intimidating or challenging to use. Pricing model may not be economical for small businesses. Review collected by and hosted on G2.com.

panth m.
PM
Head of Marketing Automation
Marketing and Advertising
Mid-Market (51-1000 emp.)
"Research Powerhouse That Transforms Data Into Strategy"
What do you like best about Qualtrics Strategy & Research?

The best part of Qualtrics Strategy & Research is its flexibility. It is powerful enough for advanced, logic-heavy surveys yet intuitive enough for teams to get up and running without writing code. The ability to centralize brand tracking, market insights, and customer behavior analysis in one platform is a huge win for a marketer like me to use. The dashboard and real-time reporting make it easy to communicate findings with my teammates, clients and other members. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Strategy & Research?

While incredibly powerful, the learning curve can be steep for beginners. Some advanced features are hidden behind complex menus or require training to fully utilize. Collaboration between users such as real-time co-editing or comment threads feels limited too. Also, pricing tiers can be challenging for smaller teams like us or projects with a narrow scope, as you often pay for more capability than you actually use. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
GI
Enterprise (> 1000 emp.)
"Qualtrics combines enterprise-level tools with an approachable interface"
What do you like best about Qualtrics Strategy & Research?

Our company use Qualtrics for custom surveys with powerful results. It has integrated tools for deep insights. The best part is that it is integrated with AI, so we can trust that it's insightful, intuitive, and scalable. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Strategy & Research?

While the basics are intuitive, more complex functions (like embedded data, custom workflows, and advanced logic) can require significant training or support. Licensing can be expensive, especially when scaling to multiple departments or adding advanced features/modules. ROI depends heavily on usage depth. Review collected by and hosted on G2.com.

Ayush P.
AP
A
Enterprise (> 1000 emp.)
"Very Informative and user friendly application"
What do you like best about Qualtrics Strategy & Research?

User friendly interface and informative dashboards. Very descriptive and easy to integrate Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Strategy & Research?

Couple of dashboards and forms are not clearly represented. However with minor tweaks, it can be corrected Review collected by and hosted on G2.com.

PC
Senior Designer
Mid-Market (51-1000 emp.)
"AI Integration Boosts Research Efficiency—No Complaints"
What do you like best about Qualtrics Strategy & Research?

The AI integration helps me make my research more efficient and productive. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Strategy & Research?

There is nothing I dislike about it. I have no negative comments at the moment. Review collected by and hosted on G2.com.

Dhilip K.
DK
Sr. Executive - Customer Success and Social Media
Enterprise (> 1000 emp.)
"Great tool"
What do you like best about Qualtrics Strategy & Research?

If you're looking to conduct AI based surveys, this is the platform. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Strategy & Research?

None. So far, so good. Nothing negative. Review collected by and hosted on G2.com.

Relaxing Vibes P.
RP
Chief Executive Officer
Small-Business (50 or fewer emp.)
Guest users or non-business users of the software, not included in G2 scores.
"Reliable insights tool for collecting detailed feedback"
What do you like best about Qualtrics Strategy & Research?

It offers powerful features for building custom surveys and analyzing data in depth. The logic tools and reporting dashboards help us identify patterns and improve strategy across multiple teams. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Strategy & Research?

The learning curve can be steep, especially for new users. Some features feel buried under layers of menus, and the pricing is on the higher end for small businesses. Review collected by and hosted on G2.com.

Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

20 months

Average Discount

14%

Perceived Cost

$$$$$

How much does Qualtrics Strategy & Research cost?

Data powered by BetterCloud.

Estimated Price

$$k - $$k

Per Year

Based on data from 17 purchases.

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Qualtrics Strategy & Research Features
Survey Builder
Question Types
Templates
Branching/Skip Logic
Branding
Multimedia Support
Reporting & Analytics
BI Tools Integration
Data Exporting
Comparison
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