The affiliate channel grows everyday with new affiliates hitting the networks surface without advertisers realising.
Most, if not all affiliates are difficult to forge or even find (even the niche ones that work really well in a particular sector)
Publisher Discovery has perfected my way of working when recruiting affiliates. They've managed to make account managers lives easier to determine best and unique results based on the brand/advertiser.
Our main goal (currently) is looking for unique content driven websites and review sites that revolve around spirits/beverages. They have [Publisher Discovery] so far been working very well for us and finding even the smallest website (affiliate) and yet this is key to us as we understand that particular affiliates audience. Review collected by and hosted on G2.com.
I really appreciate the current sliders / Widgets they have on their dashboard to enhance the filtration of affiliates from relevance to traffic score.
This is incredibly handy during time-sensitive periods.
The GAP Analysis is also something I find useful, gives me scope on what affiliates are assigned to potential competitors which is a bonus insight (...and advantage when looking to recruit them to our programs). Review collected by and hosted on G2.com.