I love how Proximity Clienteling provides a much clearer view of how our customers behave and shop across stores and channels, enabling us to build strategies rooted in good data to increase customer spending. I appreciate that we don't lose data when sales associates leave, and our teams in stores can supercharge their clienteling efforts by checking back on clients' purchases, making excellent recommendations, and never missing important dates. Our store management teams use Proximity data to understand team performance and offer appropriate coaching. I appreciate how engaged our team is with their own performance, and it's fantastic to work with Proximity from a B2B standpoint as they constantly listen to us and other partners to develop their tool in ways that truly serve our needs. I'm also excited about the AI tools they're looking to add to help our team prioritize efforts. The introduction of a tool that allows us to send one message to many clients at once, like a sale invitation, has saved us a huge amount of time. I also love all the data that can be pulled from Proximity, and I think it's valuable and useful, even though the quantity and complexity can be overwhelming. Review collected by and hosted on G2.com.

I love all the data that can be pulled from Proximity Clienteling; I think it is valuable and useful. However, I don't think that my teams and I make full use of this data simply due to the quantity and complexity. In terms of improvement, I think that there are two things: 1. Improve the way the information is presented. 2. Develop training for brand partners. Ability to set specific date parameters and a top-line dashboard of team member KPIs would be great. Store management teams need to be trained in how to read, digest, and take action from their data. Alternatively, adding an AI assistant onto the dashboard who can answer questions would be helpful. Review collected by and hosted on G2.com.