It is one of the most straightforward B2B marketing tool used to target audiences across Google, Meta, and TikTok. Their UX is very simple and easy to understand and the integration with ad platforms is only a few clicks away. I also really appreciate the dashboard audience overview that showcase how your audience size is segmented while you are building it. Review collected by and hosted on G2.com.

I think there's room for improvement with measuring the ROI in-platform. If a pixel is installed, then I presume it should be possible to pull key events in platform to showcase ROI for every audience built on the platform in a more inclusive view Review collected by and hosted on G2.com.