G2

Vaibhav S.

Founding Marketer

Mid-Market (51-1000 emp.)

7/28/2026

"Best tool for AI visibility, AEO, SEO, GEO"

5/5

What do you like best about Prefer?

We've been using Visibly to better understand and improve our brand's visibility across AI search platforms, and it's been a useful addition to our marketing stack.

One of the features I like most is being able to implement website optimisation recommendations directly from the dashboard without depending on a developer for every small change. It speeds up execution and makes it much easier to keep the site aligned with best practices for AI search and discoverability.

The UI is clean and straightforward, so it's easy to navigate between different reports. I also like that the platform shows how our brand is being cited across LLMs like ChatGPT, Claude, Gemini, and Perplexity, while also benchmarking us against competitors. That visibility is difficult to get from traditional SEO tools.

Integration was simple, and connecting our website and existing marketing workflows didn't take much effort. Having website recommendations, AI visibility metrics, competitor insights, and content opportunities in one place saves time and reduces the need to switch between multiple tools.

The AI recommendations have been genuinely useful. Beyond identifying issues, Visibly suggests content opportunities, authority-building ideas, and even relevant subreddit discussions that can help improve brand credibility and visibility. The recommendations are practical rather than generic.

Performance has been reliable, with reports loading quickly and data refreshing consistently. The onboarding experience was smooth, and the support team was responsive whenever we had questions or wanted guidance on specific features.

From a pricing and ROI perspective, it's been worthwhile because it helps us focus on actions that can improve AI visibility instead of relying on guesswork. As AI search becomes more important, having a dedicated platform like Visibly has given us much better insight into where our brand stands and what we should prioritise next. Review collected by and hosted on G2.com.

What do you dislike about Prefer?

Since the platform is still evolving, there are a few areas I'd like to see improved. The reporting could offer more historical trend analysis and custom dashboards for larger teams. I'd also like to see deeper integrations with more marketing and analytics tools so AI visibility data can be incorporated into existing reporting workflows. In a few areas, it would be helpful to have more context behind certain recommendations, especially for users who are new to AI search optimisation. That said, the team ships updates regularly and has been receptive to feedback, so it's clear the product is improving quickly. Review collected by and hosted on G2.com.

What problems is Prefer solving and how is that benefiting you?

Visibly gives me a clear view of my brand's visibility and citations across AI search platforms, while also showing how we compare against competitors. I can make AEO, GEO, SEO, and technical optimisations directly from the dashboard, which saves time and reduces the need to involve our engineering team. The platform also recommends content opportunities and relevant communities to engage with, helping us improve our brand authority and increase the chances of being cited by AI platforms like ChatGPT, Claude, Gemini, and Perplexity. It's become a valuable tool for understanding and improving our overall AI search presence. Review collected by and hosted on G2.com.