G2

J T.

Small-Business (50 or fewer emp.)

3/5/2023

"Wow! A must-have for marketers!"

5/5

What do you like best about Power Personas?

Great insight into target personas. Uses personality science to provide actionable ideas for marketing and selling to your audience(s). Haven't seen any other app that does what Power Personas does. I used to create personas from scratch, but now, I just identify my persona and provide a few inputs, and it's all done for me. Review collected by and hosted on G2.com.

What do you dislike about Power Personas?

I haven't had any issues using the app. It's probably not for people who don't understand what personas are and the impact creating them can have on planning, focus and alignment. Review collected by and hosted on G2.com.

What problems is Power Personas solving and how is that benefiting you?

If you are a marketer, this is a great B2B app. Creating personas is critical to getting our clients and their teams on the same page, but developing them can be a time-suck. Power Personas is the ultimate do-it-for-me persona builder... but with the ability to customize as needed. And it also provides way more useful and actionable information than the basic personas we used to create. All in all, the app makes the agency look a lot smarter (and a lot more thorough) to our clients. Review collected by and hosted on G2.com.