# Piwik PRO Reviews **Vendor:** Piwik PRO **Category:** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics) **Average Rating:** 4.5/5.0 **Total Reviews:** 49 ## About Piwik PRO Piwik PRO Analytics Suite is an advanced platform providing a suite of modules centered around analytics that easily connects with other parts of the client’s tech stack. One of its distinctive features is free access to the Customer Analytics Platform as part of the freemium Core version. Piwik PRO Analytics Suite unifies marketing insights, provides a comprehensive view of performance, and facilitates data-driven actions to achieve better results. It offers flexible hosting options and ensures compliance with strict data protection laws, including the GDPR, CCPA, PIPEDA, and HIPAA. Piwik PRO customers can count on support at every step of the journey, from implementation and onboarding, through product training, to analytics consulting and custom integrations. Piwik PRO Analytics Suite ANALYTICS Track customer behavior across websites, mobile apps, digital products and post-login areas without compromising on user privacy. Get your data with no delays or processing issues, regardless of the scope of information you want to analyze. Easy-to-create audience, acquisition and behavior reports let your data tell its story without any extra visualization tools. TAG MANAGER Effortlessly manage tags, pixels and JavaScript codes for websites, digital products and secure member areas without involving your IT team. Expand your analytics capabilities with a vast library of tag templates, triggers and conditions. Remain compliant with privacy laws by defining which tags require prior consent and adjust your tracking according to user privacy preferences. CUSTOMER DATA PLATFORM See all your clients’ data in one place and understand them better, as both groups and individuals. Import and aggregate data from CRM, e-commerce platforms, offline, web forms, mobile apps and other sources, to achieve a single customer view. Improve your cross-channel marketing efforts and run effective campaigns. CONSENT MANAGER Collect and process consents and data requests to respect user privacy rights around the world. Get your tools and websites up to speed with the EU's GDPR, California’s CCPA, Brazil’s LGPD and other laws around the world. Discover what we can do for your organization. Visit: https://piwik.pro/ ## Piwik PRO Pros & Cons **What users like:** - Users value the **real-time, unsampled data** from Piwik PRO, enhancing their analytics experience with intuitive tools. (7 reviews) - Users praise Piwik PRO for its **advanced analytics expertise** , which simplifies reporting and enhances decision-making efficiency. (6 reviews) - Users find Piwik PRO to offer **ease of use** , enabling marketers to independently analyze their data effectively. (6 reviews) - Users value the **user-friendly interface** and seamless integration of Piwik PRO's powerful analytics tools. (6 reviews) - Users find the **customer support** of Piwik PRO to be highly responsive and backed by a mature partner ecosystem. (5 reviews) - Privacy Management (5 reviews) - User-Friendly (5 reviews) - Users love Piwik PRO's **user-friendly interface** , enjoying its clean, intuitive, and customizable dashboard for seamless navigation. (5 reviews) - Capabilities (4 reviews) - Easy Implementation (4 reviews) **What users dislike:** - Users face **integration issues** with Piwik PRO, particularly with third-party tools and cross-domain tracking solutions. (3 reviews) - Users note the **limited features** of Piwik PRO, feeling it lacks flexibility and integration options compared to competitors. (2 reviews) - Users find the **complex configuration** necessary for advanced features a challenge, impacting overall usability and effectiveness. (1 reviews) - Users find **third-party integrations complex** , often leading to a steeper learning curve for effective usage. (1 reviews) - Users find that **complex querying** capabilities in Piwik PRO can be inflexible and may need additional configuration. (1 reviews) - Complex Reporting (1 reviews) - Complex Setup (1 reviews) - Dashboard Issues (1 reviews) - Difficult Learning (1 reviews) - Implementation Issues (1 reviews) ## Piwik PRO Reviews ### 1. Good product, predatory renewal tactics, and no support when it mattered **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** March 13, 2026 **What do you like best about Piwik PRO?** The reporting experience looks a lot like GA3, which makes it easy to navigate — but also highlights how much the analytics world has moved on since 2023. Piwik PRO’s privacy architecture is the standout strength, and the product clearly caters to regulated industries like healthcare and government. **What do you dislike about Piwik PRO?** We run one of the top 1,000 websites in the world and paid over $100k over two years for Piwik PRO’s enterprise analytics suite. Two years with Piwik taught us one thing: they’re attentive when they want your money and absent when you need their help. When bot/AI traffic began corrupting our dataset and inflating actions beyond our tier, support acknowledged bot volume but largely pushed responsibility back on us (docs, segment it out, mitigate at CDN/WAF). Meanwhile, the commercial response was to treat those inflated numbers as grounds for tier upgrades and additional invoices. Piwik PRO was acquired a few years ago, and it shows. It’s the classic post-acquisition SaaS slide: over our two-year term, account continuity eroded, handoffs multiplied, and responsiveness got worse—while the company’s energy shifted toward bundling, packaging, and upsells. Over two years, we were multiple teams removed from the people we evaluated and signed with — and the “enterprise partnership” feel deteriorated steadily. **What problems is Piwik PRO solving and how is that benefiting you?** Privacy-focused web analytics (GA-style reporting with stronger compliance/data governance). It helped us track user behavior on a large site while maintaining a privacy posture suitable for regulated contexts. ### 2. a well-thought suite of products for web analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Peter M. | Implementation Lead, Media Production, Small-Business (50 or fewer emp.) **Reviewed Date:** April 29, 2025 **What do you like best about Piwik PRO?** The product suite includes separate products, which are really great products on their own. Close to no free tag manager products currently exist, but this product suite has it own tag manager includes, and quite a nice one at that. The analytics product serves as a nice all-round web analytics foundation, which would probably fit nicely with most companies needs. The entire suite of products are getting regular updates, and is therefore growing into a more and more feature rich and stable selection of products in its own right. I would recommend any small and medium size European company to have a look at Piwik PRO, if they are looking for an alternative to Google Analytics, which originates from Europe, but also adheres to European privacy and compliance laws like GDPR. I'm looking forward to see what the future brings for Piwik PRO. **What do you dislike about Piwik PRO?** To me, way to much effort has been used to include features like in Google Analytics (Universal Analytics). A great suite of products like this should not be built as a copy of something else, but should be built as it's own thing, for it to excel "on its own". **What problems is Piwik PRO solving and how is that benefiting you?** Piwik PRO serves as a well-thought alternative to Google Analytics. I enjoy its nice and easy way of presenting analytics data. ### 3. The true successor to GA3 **Rating:** 5.0/5.0 stars **Reviewed by:** David C. | Chief Light Bulb, Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2025 **What do you like best about Piwik PRO?** I took a look at the many options, did some actual testing, and chose Piwik Pro because: 1. Looks and works a lot like GA3/Universal Analytics. Perhaps more importantly, its numbers were consistently with +/- 5% of GA3. 2. Has its own tag manager but can also work through GTM. 3. Built in consent manager if you need it. 4. Free up to 500,000 hits/events per month. 5. The real-time tracker/debugger makes it easy to troubleshoot issues and verify tag changes. 6. Great support community. **What do you dislike about Piwik PRO?** I wish that the data for the free version went back for 24 months instead of 14 months. **What problems is Piwik PRO solving and how is that benefiting you?** Piwik Pro is the my analytics platform of record for all of my clients' websites. I highly value its accuracy. ### 4. Best Privacy-First Analytics Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Amitsingh C. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2025 **What do you like best about Piwik PRO?** Piwik PRO puts privacy at the center of its design, making it the go-to analytics platform for companies operating in highly regulated industries. I appreciate how easy it is to configure data residency, manage user consent, and fully own the data. The platform’s interface feels intuitive and familiar, especially for those coming from Google Analytics, and the support team is highly responsive. Frequent updates show that Piwik PRO is serious about continuous improvement while staying compliant with new regulations. **What do you dislike about Piwik PRO?** While Piwik PRO covers most essential analytics needs very well, the range of third-party integrations is still somewhat limited compared to giants like Google. Advanced reporting (like cohort analysis or custom attribution modeling) can sometimes feel less flexible without additional configuration. Also, for businesses with very complex enterprise-level needs, the platform may require some custom setup to unlock its full potential. **What problems is Piwik PRO solving and how is that benefiting you?** Piwik PRO is solving the critical challenge of collecting and analyzing user data in a way that fully complies with privacy regulations like GDPR, HIPAA, and CCPA. For us, working with clients in healthcare, finance, and government sectors, this is essential. Unlike other platforms that rely heavily on third-party cookies and external data storage, Piwik PRO gives us full ownership and control of the data, ensuring user trust and legal compliance. It also allows us to continue gaining valuable insights into user behavior without risking fines or reputation damage. Overall, it enables privacy-first digital optimization without compromise. ### 5. A powerful tool for evaluating advertising effectiveness, but the pricing is slightly high. **Rating:** 4.5/5.0 stars **Reviewed by:** John G. **Reviewed Date:** December 22, 2025 **What do you like best about Piwik PRO?** I like many aspects of Piwik PRO, such as its powerful data analysis capabilities, high privacy protection, and convenient user experience. It can obtain more than 70% of the data through traditional methods, and the accuracy of this data is very high. By collecting and anonymously processing session-level data, I can gain deep insights into user behavior details on advertising pages. Piwik PRO provides multifaceted assistance in advertising effectiveness evaluation, such as precise data tracking and analysis, real-time reporting and insights, allowing for a clear understanding of the effectiveness of different marketing channels, thereby enabling reasonable budget allocation. Additionally, it simplifies tag management and supports data collection via server-side to ensure data privacy compliance. The initial setup of Piwik PRO is also relatively easy. **What do you dislike about Piwik PRO?** The pricing of Piwik PRO is relatively high, especially for small advertising agencies or startups with limited budgets, which creates significant cost pressure. When selecting a feature package, businesses may find that some essential features are only included in the premium packages, forcing them to pay higher fees to access the full functionality. This, to some extent, limits its promotion in the small and medium-sized enterprise market. **What problems is Piwik PRO solving and how is that benefiting you?** I use Piwik PRO to implement precise data tracking, multi-dimensional attribution analysis, and real-time reporting to help solve the challenges of evaluating advertising effectiveness. At the same time, it ensures data privacy compliance, provides insights into user behavior, and optimizes tag management, aiding in the customization and optimization of advertising. ### 6. Piwik PRO - excellent analytics for the privacy aware analyst **Rating:** 4.0/5.0 stars **Reviewed by:** Doug H. | Director of Analytics, Small-Business (50 or fewer emp.) **Reviewed Date:** April 25, 2025 **What do you like best about Piwik PRO?** Its sensible, well thought out, high quality implementation. The reporting UI is rock solid. The suite of tools are all tightly integrated - analytics, CMP, TMS, CDP The support is excellent backed up by a mature partner eco-system. **What do you dislike about Piwik PRO?** I want more people to use it! Understandably, some of the 3P integrations are more complex because third parties make them more complex. Google want you to use GA4, so that's why it's easier to integrate with search console for example. **What problems is Piwik PRO solving and how is that benefiting you?** It's a privacy first analytics suite of tools that provides my clients an excellent alternative to existing tool sets. ### 7. Strong web analytics tool with great usability **Rating:** 5.0/5.0 stars **Reviewed by:** Mikko P. | Senior advisor, Small-Business (50 or fewer emp.) **Reviewed Date:** April 25, 2025 **What do you like best about Piwik PRO?** Currently, Piwik PRO is my favourite tool for web analytics to replace Google Analytics. It is easy to use and understand, marketers don't necessarily need analysts' help for everything. In addition, it provides tools for consent management and tag management in the same software. **What do you dislike about Piwik PRO?** Piwik PRO is still very web oriented -- I probably wouldn't choose it as analytics tools for a mobile app or product analytics of a SaaS tool. It certainly can be used for those purposes, but some other tool might be better. **What problems is Piwik PRO solving and how is that benefiting you?** Web analytics data collection and analysis tool. ### 8. A Privacy-Focused Analytics Powerhouse **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Arts and Crafts | Small-Business (50 or fewer emp.) **Reviewed Date:** April 08, 2025 **What do you like best about Piwik PRO?** Privacy compliance: Piwik PRO puts data ownership in your hands, offering on-premises and private cloud hosting options. It’s one of the few analytics platforms that genuinely supports full compliance with strict privacy laws. User-friendly interface: The dashboard is clean, intuitive, and highly customizable, making it accessible even to those without deep technical expertise. Powerful features: From detailed visitor profiles to custom reports, tag management, and consent management, Piwik PRO delivers enterprise-grade capabilities comparable to Google Analytics 360—without the vendor lock-in. **What do you dislike about Piwik PRO?** I did not encounter any difficulties :) s **What problems is Piwik PRO solving and how is that benefiting you?** Designed with data protection regulations in mind (like GDPR, HIPAA, and CCPA), it's an ideal solution for organizations that prioritize user privacy without compromising on functionality. ### 9. Superb Website Analytics for Data Nerds **Rating:** 5.0/5.0 stars **Reviewed by:** Onur C. | Digital Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** April 08, 2025 **What do you like best about Piwik PRO?** I’m obsessed with Piwik PRO’s real-time, unsampled data. The customizable dashboards and privacy first vibe make digging into analytics fun and stress-free. **What do you dislike about Piwik PRO?** UI feels dated but it's not an issue, to be honest, it's old but quite clean. **What problems is Piwik PRO solving and how is that benefiting you?** Piwik PRO takes care of privacy headaches and spotty data. It gives me full, unsampled stats on user behavior, so I’m not guessing anymore. ### 10. Solid partner in website analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Piotr W. | Owner, Project Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 31, 2025 **What do you like best about Piwik PRO?** It's very easy to implement and to use. I use it every week to check effects of our marketing efforts **What do you dislike about Piwik PRO?** Maybe it's a little outdated look, but on the other way it's very useful, so there's nothing to dislike **What problems is Piwik PRO solving and how is that benefiting you?** We need to know how many people visit our website and where do they come from. It gives us all the informations we need ### 11. Great Google Analytics alternative **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consulting | Enterprise (> 1000 emp.) **Reviewed Date:** April 28, 2025 **What do you like best about Piwik PRO?** - Option of hosting your data on Swedish cloud service ElastX - Easy to use, especially if you're used to Google Analytics 3 - Very professional customer support **What do you dislike about Piwik PRO?** I'm hoping for even more tools in their suite moving forward. Such as A/B-testing or built in survey tool. **What problems is Piwik PRO solving and how is that benefiting you?** Piwik PRO is a European web analytics tool with the option of European hosting. From a GDPR perspective, this is very valuable. It is also solving the need for being a user friendly tool. If you're used to GA3, you will quickly feel at home with Piwik PRO. They also offer a solid SLA with uptime guarantees and support hours for Enterprise customers. ### 12. Better than GA4 **Rating:** 4.5/5.0 stars **Reviewed by:** Karel Theodor B. | Online marketing consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** March 29, 2025 **What do you like best about Piwik PRO?** really current campaign data - the same day / part real-time conversion etc. dashboards system - simply widgets simple instalation using GTM session log - great for debugging user flow board currently I do not use tag manager / consent tools. **What do you dislike about Piwik PRO?** there is not pageValue like in Universal anayltics was I have to laern something else than GA4 I was used to :-) **What problems is Piwik PRO solving and how is that benefiting you?** I know how user use our web, which campaigns and activities lead to conversions ### 13. My go-to tracking tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Professional Training & Coaching | Small-Business (50 or fewer emp.) **Reviewed Date:** April 04, 2025 **What do you like best about Piwik PRO?** One of the best things about Piwik Pro is that it's EU based. No support to Trump & America. Plus I feel much more safe about the data security. **What do you dislike about Piwik PRO?** I need a much more simple dashboard in the beginning. I always build one myself for my clients. Tracking cross domain is not working and I can't get any support solving the issues. That needs to be fixed ASAP. **What problems is Piwik PRO solving and how is that benefiting you?** Tracking user journeys. ### 14. Great GDPR-compliant tracking tool, however UI could be better **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** March 31, 2025 **What do you like best about Piwik PRO?** Tracking events is easy and GDPR-compliant **What do you dislike about Piwik PRO?** UI is oldschool and confusing to navigate **What problems is Piwik PRO solving and how is that benefiting you?** Tracking events Reporting user behavior ### 15. Using Piwik Pro Core for Small Business Websites as a SEO writer **Rating:** 4.5/5.0 stars **Reviewed by:** Dirk Z. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 14, 2023 **What do you like best about Piwik PRO?** Mainly Piwik Pro Core is easy to handle. You get a quick overview on the most important stats. I used Google Analytics for over 10 years and I feel comfortable with Piwik. **What do you dislike about Piwik PRO?** Integrations and goals are not so easy to handle for me as a writer with low programming know-how. **What problems is Piwik PRO solving and how is that benefiting you?** I get a quick overview how my customers´ websites are performing. I would like to learn more how to create goals. ### 16. Great web analytics tool **Rating:** 5.0/5.0 stars **Reviewed by:** Dmitri N. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 10, 2024 **What do you like best about Piwik PRO?** 1. Ease of setting it up 2. Ease of use and available reports 3. Customization options 4. Support and documentation I'm sure Piwik Pro will become even better since their team is constantly rolling out new features. **What do you dislike about Piwik PRO?** There isn't anything that bothers me about Piwik Pro. **What problems is Piwik PRO solving and how is that benefiting you?** Tracking the website performance and user behavior. ### 17. What GA was **Rating:** 5.0/5.0 stars **Reviewed by:** Pablo S. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 25, 2024 **What do you like best about Piwik PRO?** Super easy to use, fast loading. Straight to the point. Reminds me of the early versions of GA. F **What do you dislike about Piwik PRO?** Better cohort visualisation and better integrations with media channels such as LinkedIn, Meta, etc. **What problems is Piwik PRO solving and how is that benefiting you?** Easy goal tracking and performance, better understanding site traffic. ### 18. Piwik PRO is very useful **Rating:** 5.0/5.0 stars **Reviewed by:** florent s. | Natnure Vie, Small-Business (50 or fewer emp.) **Reviewed Date:** May 22, 2023 **What do you like best about Piwik PRO?** The tool's ability to extract precise data on user behavior on our website, know the time spent on each page, and especially the sequences of clicks, allows us to subsequently review the interface to facilitate the use of the site. And especially the statistics provided. **What do you dislike about Piwik PRO?** Some interfaces, like the visitor section, which is sometimes a bit messy for my taste, but by using it frequently, one understands the interest of all the information there. Perhaps explaining the statistics better would be a solution? **What problems is Piwik PRO solving and how is that benefiting you?** better adapt the keywords according to user searches and also allow for better ranking in natural referencing. Know the times when visits are at their maximum and minimum to adapt communication campaigns at the right moment. The same goes for flash sales. Know the customers' searches before their purchases as well... ### 19. It has a lot of potential to grab Google Analytics users but still has a long way to go. **Rating:** 3.5/5.0 stars **Reviewed by:** João V. | Metrics & Digital Analytics Tutor, Mid-Market (51-1000 emp.) **Reviewed Date:** March 22, 2023 **What do you like best about Piwik PRO?** It is very similar to Google Universal Analytics in terms of dashboards and data model. That makes for a quick transition. It has cool features like Abandoned Cart and anonymous tracking and also app tracking. It is very GDPR compliance focused. If you have a simple business to track, go for it! **What do you dislike about Piwik PRO?** - Its tag manager is still far from GTM, so I did the entire setup of PiwikPro Analytics using GTM. - Google Analytics 4 allows to choose default attribution model, while PiwikPro does not. You are stuck with Last Click Attribution which can mess your metrics vs Last non direct click or data-driven in Google Analytics 4. - Limited Ecommerce tracking (no product and promo impressions, checkout, payment, remove from cart, wishlist,...) **What problems is Piwik PRO solving and how is that benefiting you?** A GDPR compliant version of Google Universal Analytics because it is a full european company with european hosting provider and anonymous tracking options. It solves most of our tracking needs. ### 20. Slowly but surely becoming a good alternative **Rating:** 4.0/5.0 stars **Reviewed by:** Wilco W. | Digital Marketeer, Mid-Market (51-1000 emp.) **Reviewed Date:** July 19, 2022 **What do you like best about Piwik PRO?** The ease of use, simple but clear screens. The all in one package with tag manager, consent management and analytics with a much better privacy friendly design. **What do you dislike about Piwik PRO?** There are still some things not possible like a few missing tags/triggers. But also the 'secondary dimension' is not working as fine as I would expect yet. Also I would like a more progressive pricing plan with more smaller steps, so you can ease in more easily into Piwik Pro. Also It would be nice to do upgrades on site level instead of account level. So site A can stay on the core plan and a other can go onto a paid plan within the same account. **What problems is Piwik PRO solving and how is that benefiting you?** A more privacy friendly way of checking the quality of our vacancy/job site. ### 21. A fantastic alternative to Google Analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 04, 2022 **What do you like best about Piwik PRO?** Piwik PRO is great for data privacy-orientated website tracking strategies. The consent manager might be my favorite tool within Piwik PRO because it is so easy to create, very straightforward to integrate into tags and requires no development support. **What do you dislike about Piwik PRO?** There are very few downsides when using Piwik PRO. One that is worth mentioning is the price of an enterprise account. Moving from a core account at a 500'000 action limit to a 2M action limit is quite the costly jump. **What problems is Piwik PRO solving and how is that benefiting you?** The Piwik PRO Team is very active and open to solving issues faced by specialists such as myself. Server-side tracking is one solution Piwik PRO will hopefully be bringing to market that will benefit us. ### 22. Piwik reviews and information. **Rating:** 5.0/5.0 stars **Reviewed by:** Prafulla J. | Salesforce Developer, Enterprise (> 1000 emp.) **Reviewed Date:** May 02, 2022 **What do you like best about Piwik PRO?** Piwik is good and its maintained the CRM. Customer are very happy. Piwik product are also good it is very user friendly, so customer can easily handle it and use it It is very easy to use and more confertable as compair Google analytics. **What do you dislike about Piwik PRO?** There is nothing for dislike but we noticed few things where they can improve self. Some time in few case what customer is expecting that does not match but it happened in rear case. **Recommendations to others considering Piwik PRO:** Please use piwik it is most secured and user friendly relationship. **What problems is Piwik PRO solving and how is that benefiting you?** I am personally not using piwik but fronmy colliug i heard piwik is providing very best security. If you want to buy them product they will steps to your home. ### 23. Piwik PRO **Rating:** 2.5/5.0 stars **Reviewed by:** Atta ur Rehman S. | Graphic Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** July 28, 2022 **What do you like best about Piwik PRO?** Easy and delightful interface. You could get all facts about your site visitors. I really need to know if the tourist is returning or if this is my first go to to my website. **What do you dislike about Piwik PRO?** Developing custom occasions for precise actions is a little bit restrained because you need to classify them in categories after which it is tough to get stats from the ones categories **What problems is Piwik PRO solving and how is that benefiting you?** Yes, this software is very comfortable and easy to use.I liked how the information is presented to the users. In some ways it is much clearer and more intuitive than Google Analytics. ### 24. Best GDPR webanalytics solution so far. **Rating:** 5.0/5.0 stars **Reviewed by:** Arthur L. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** June 27, 2022 **What do you like best about Piwik PRO?** Having the consent management system in addition to Tag Management System & Analytics feels great. Moving from Google to Piwik PRO environnement only took a few weeks to adapt which is impressive. **What do you dislike about Piwik PRO?** We didn't find any big downside yet, the hardest part as an agency is still to convince companies to move from Google ecosystem for webanalytics. **What problems is Piwik PRO solving and how is that benefiting you?** Since GDPR & cookie consent, most companies loose from 40 to 60 percent of really useful webanalytics datas to improve their marketing campaigns, landing pages or contact forms. Piwik PRO allows us to be fully compliant with CNIL's guidelines in France and our clients love it. ### 25. Piwik PRO is a privacy-friendly and very easy to use analytics suite **Rating:** 5.0/5.0 stars **Reviewed by:** Michael S. | Head Of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** July 07, 2021 **What do you like best about Piwik PRO?** Piwik PRO is easier to use than Google Analytics and provides us with more accurate data. It also offers privacy features and compliance that Google Analytics could never provide. **What do you dislike about Piwik PRO?** Not much. It provides us with everything we need in terms of our analytics needs. **What problems is Piwik PRO solving and how is that benefiting you?** Piwik PRO's fully integrated tools and platforms allow us to analyse our website analytics, manage our tags, collect user consent, and analyze our audiences in one place, all while being privacy compliant. Piwik PRO has a very positive impact on our business, specifically our marketing activities. ### 26. Advanced Tracking an get back controlof your 1st Party Data **Rating:** 5.0/5.0 stars **Reviewed by:** Gerhard K. | Member of the board of directors , Small-Business (50 or fewer emp.) **Reviewed Date:** July 15, 2021 **What do you like best about Piwik PRO?** ownership of the tracking data tracking on session levels (consent based) raw data export **What do you dislike about Piwik PRO?** User interface Consent Banner from Consent Management System **What problems is Piwik PRO solving and how is that benefiting you?** Detailed tracking with a focus on data security and privacy Building anonymous audiences for online marketing Raw data basis for lead and churn scoring ### 27. Alternative to Google Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Aksh☁y K. | Performance Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** August 19, 2021 **What do you like best about Piwik PRO?** It protects your data & your customers' privacy unlike GA **What do you dislike about Piwik PRO?** Its cloud version is a paid service, unlike GA **What problems is Piwik PRO solving and how is that benefiting you?** Using for Web Analytics, Tracking and Optimisation ### 28. Great Open source analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Abhishek A. | Enterprise (> 1000 emp.) **Reviewed Date:** October 22, 2018 **What do you like best about Piwik PRO?** - The product is very simple to use and a wide range of metrics that can be analyzed - Ability to set event triggers - Customer Service **What do you dislike about Piwik PRO?** - Integration with other tools is not very use - The UI is not very intuitive - Slow to Use **Recommendations to others considering Piwik PRO:** Great if you want to use event triggers **What problems is Piwik PRO solving and how is that benefiting you?** - Wide range of Analytics and Event triggers ### 29. Using it during a convention **Rating:** 5.0/5.0 stars **Reviewed by:** Edwin M. | Brand Ambassador, Human Resources, Small-Business (50 or fewer emp.) **Reviewed Date:** April 30, 2018 **What do you like best about Piwik PRO?** Great interface and fabulous applications **What do you dislike about Piwik PRO?** Not much i found it works well. Maybe how it works with other apps. **Recommendations to others considering Piwik PRO:** Try it helped us a lot. **What problems is Piwik PRO solving and how is that benefiting you?** Reviewing stats such as participants tracing them and how it looks, the numbers. ### 30. Quick view of my sites traffic **Rating:** 4.0/5.0 stars **Reviewed by:** Osiloke E. | CTO, Computer & Network Security, Small-Business (50 or fewer emp.) **Reviewed Date:** June 02, 2017 **What do you like best about Piwik PRO?** Piwik has a straightforward interface that any novice could dive right into. I was particularly impressed by how easy i was able to launch and start recording analytics data for a project i was working on. Its live traffic feature was able to give me a quick estimation of user interaction on my website. **What do you dislike about Piwik PRO?** The user interface could be improved and more polished **Recommendations to others considering Piwik PRO:** If you are looking to get away from the grips of google, you should take a look at piwik. **What problems is Piwik PRO solving and how is that benefiting you?** I was looking for an alternative to google analytics. It has a quick learning curve and the live traffic was very interesting ### 31. See how every visitor interacts **Rating:** 4.0/5.0 stars **Reviewed by:** Corrin L. | CEO, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** January 16, 2017 **What do you like best about Piwik PRO?** Price. Amazingly rich data. Contains GA style basic reports so you don't lose anything. **What do you dislike about Piwik PRO?** Not as pretty as Google Analytics. No watching people move the mouse around like e.g. Hotjar. Really hard to do fancy reports using the data. **Recommendations to others considering Piwik PRO:** Hotjar might be enough if your needs are modest - it's a lot simpler. **What problems is Piwik PRO solving and how is that benefiting you?** I want to know how each individual is interacting with my site so that I can interact more effectively with that individual. I am not interested in how people are behaving in aggregate, but in how their behaviour on my website fits in with their behaviour in store and via other channels. ### 32. Amazing Reporting **Rating:** 5.0/5.0 stars **Reviewed by:** Louisa N. | Senior Interactive Designer, Education Management, Mid-Market (51-1000 emp.) **Reviewed Date:** July 15, 2016 **What do you like best about Piwik PRO?** The #1 thing I like is the ability for all tracking information to be stored privately and not be used by the company for their own gain. So the data I collect is truly my own, an absolute necessity for business with sensitive consumer information! **What do you dislike about Piwik PRO?** Honestly the only negative is that I would be responsible for my own data - but they provide a hosted solution that is wonderful as well. There isn't much to dislike! **Recommendations to others considering Piwik PRO:** This will not be an easy copy and paste installation unless you want to use their cloud platform - which is also great, by the way! **What problems is Piwik PRO solving and how is that benefiting you?** #1 problem solved is ownership of the data collected and Piwik is the best solution! ### 33. Robust features and smooth operation **Rating:** 5.0/5.0 stars **Reviewed by:** Royall S. | Lead Developer, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** April 14, 2016 **What do you like best about Piwik PRO?** Piwik installs easily and doesn't interfere with the user experience. It also includes a robust Javascript API comparable to the industry leader and a PHP-based extension system. Even if Piwik doesn't have a feature I might want, I apparently have the ability to program just about any new feature as an extension. Some of these, like the database status reporter, provide indispensable information about the health of the server. The built-in Geolite database downloader is another welcome surprise. The reports are highly customizable and easy to work with. It also filters out referral spam, which is something Google doesn't do. **What do you dislike about Piwik PRO?** The interface feels a little rough around the edges. I'd also like to see it use a front controller design pattern that keeps code besides index.php out of the webroot, but these are things that can be improved down the road. I'd also like to see a more attractive default theme. As is, it's a little on the ugly side. **Recommendations to others considering Piwik PRO:** It's very easy to install, so just give it a try and see for yourself. **What problems is Piwik PRO solving and how is that benefiting you?** I'm trying to track and maximize conversions. Piwik provides detailed information on individual users, which Google only allows in aggregate. This allows much more accurate generation of narratives to describe the desires of users on the site. ### 34. Powerful, free analytics with support for a wide range of platforms. **Rating:** 5.0/5.0 stars **Reviewed by:** Nathan M. | Information Technology, Parts Sales, Automotive, Small-Business (50 or fewer emp.) **Reviewed Date:** March 24, 2016 **What do you like best about Piwik PRO?** Piwik installs rapidly, configures easily, and presents its data in a form which is useful for execs and admins alike. I set up Piwik to email daily reports to my CEOs, and that has saved me significant time which I formerly spent interpreting and explaining previously cryptic traffic analysis reports. I use a single Piwik instance to monitor several clients' sites, so it's saved time from an administrative standpoint as well as a site development one. **What do you dislike about Piwik PRO?** Very little. It's great software. The Drupal e-commerce extensions are currently not working for me on an older instance of Drupal, but several other modules and, indeed, the Drupal 6 core, are EOL, so I am not inclined to attribute that issue to Piwik developers. **Recommendations to others considering Piwik PRO:** Piwik is simple to install, and free. I'd recommend installing it on a spare server and trying it out, I believe it compares favorably to many paid offerings. **What problems is Piwik PRO solving and how is that benefiting you?** Piwik's multiple site support has saved significant time, where I formerly had to gather reports from multiple client sites, I now need only check Piwik's single dashboard. Piwik's digest reports are an excellent time-saving feature as well, and are self-explanatory enough for tech-illiterate execs. ### 35. Does basic things well, but some numbers tend to get out of sync **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** June 15, 2016 **What do you like best about Piwik PRO?** The ability to create campaigns, like being able to track how many people clicked on your email communication. This helps getting a reach and penetration of your comms. Being able to view metrics related to various device types, devices and OS. The time people spent on the tool and number of visitors (unique and repeated) **What do you dislike about Piwik PRO?** Different visitor categories tend to get out of sync. Meaning the number of visitors broken down by device type are not in sync with other categories. **Recommendations to others considering Piwik PRO:** - **What problems is Piwik PRO solving and how is that benefiting you?** Here is what we are trying to solve - 1. Usage pattern of the tool, as we are launching a new tool 2. stickiness of the tool to see if people leave after login or do they click around? 3. and effectiveness of the communications using the campaign tracking. ### 36. Great behind the firewall substitute for Google Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** James L. | Developer III, Enterprise (> 1000 emp.) **Reviewed Date:** January 20, 2016 **What do you like best about Piwik PRO?** Piwik is easy to configure, set up and use in environments where you are unable to use Google Analytics. The user interface is intuitive and end users love the data visualizations available out of the box. Developers find it easy to use and setup. **What do you dislike about Piwik PRO?** There can be some scaling issues with high traffic installations, but the necessary changes are well documented on the Piwik site. It would be nice to have a data admin tool to remove erroneous records form the data. Some of our internal users leave the tracking on when conducting QA and load testing. **Recommendations to others considering Piwik PRO:** Try it out, you'll like it. **What problems is Piwik PRO solving and how is that benefiting you?** Our business issue was tracking internal site and application usage without losing control of our data, Our security and legal departments decided that Google Analytics did not give us acceptable data ownership. Our business issue was tracking internal site and application usage without losing control of our data, Our security and legal departments decided that Google Analytics did not give us acceptable data ownership. Piwik has made it much easier for us to allow tracking and run a self-service analytics platform within our organization. ### 37. Piwik is a great open source alternative to Google Analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Bruno P. | DevOps Architect, Mid-Market (51-1000 emp.) **Reviewed Date:** March 10, 2016 **What do you like best about Piwik PRO?** The fact that the data is stored on my own server The easy update process The development team who is very responsive **What do you dislike about Piwik PRO?** The development team is a bit slow to implement new features The interface isn't very beautiful, even when using custom themes **Recommendations to others considering Piwik PRO:** Should definitely be used if you want to have control on your monitored data **What problems is Piwik PRO solving and how is that benefiting you?** I want to monitor my vistor's behavior and profile characteristics I didn't use any monitoring before so I can't compare but it helps me to improve the company's business model ### 38. The Google Analytics Alternative **Rating:** 5.0/5.0 stars **Reviewed by:** Edward P. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** July 05, 2016 **What do you like best about Piwik PRO?** An awesome solution for private web, mobile app, and marketing campaign analytics. Best-in-class features and functionality out-of-the-box. A beautiful user interface that makes the system easy-to-use. **What do you dislike about Piwik PRO?** Functional customization requires development skills. A few tracking features are ineffective due to Google's monopoly and their anti-competitive tactics. **Recommendations to others considering Piwik PRO:** Awesome solution for private web analytics. **What problems is Piwik PRO solving and how is that benefiting you?** Website analytics, mobile app analytics, marketing campaign analytics. Created custom dashboards and reports. ### 39. Piwik is an intuitive competitor to Google Analogs **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** January 14, 2016 **What do you like best about Piwik PRO?** I think that the user interface for Piwik is more intuitive than Google Analytics. A new person that is trying to drill down into analytics will probably find it easier to use. I like that the data is stored on our own server and also that we can import old server logs to populate the database. It is great that we are able to add multiple users and vary their permissions, and also use a single Piwik instance for multiple websites. **What do you dislike about Piwik PRO?** Piwik seems to have less features than Google Analytics. Although expected it definitely is disappointing that it lacks some of the integration with the other Google properties like Adwords that I was used to. Also it appears that lots of the search referrer terms are missing when we use that feature. **What problems is Piwik PRO solving and how is that benefiting you?** We wanted to have lightweight analytics that did not impact page speed and also respected the privacy of our users. The goal was to be able to figure out what pages people were visiting and where they were coming from and why. ### 40. representative quality of open source product **Rating:** 5.0/5.0 stars **Reviewed by:** Pavlik e. | open standards developer, Civic & Social Organization, Small-Business (50 or fewer emp.) **Reviewed Date:** March 07, 2016 **What do you like best about Piwik PRO?** Possibility to host an instance of piwik on a server which we control, enables us to gather analytics while respecting people's privacy. **What do you dislike about Piwik PRO?** It takes some additional work to enable geolocation of IP addresses. **Recommendations to others considering Piwik PRO:** Try it and think about benefit of respecting privacy of people who visit websites you run. **What problems is Piwik PRO solving and how is that benefiting you?** Understanding of traffic to our websites and navigation patterns of people who visit them. It feels encouraging to publish quality content when you see that people take time to get time to read it. ### 41. Great Standalone Analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** March 15, 2016 **What do you like best about Piwik PRO?** Piwik is a Great solution for website analytics and generating insights, especially in context of German dataprotection laws, which Prohibits a large number of German companies to use US Based cloud solutions. The simple Setup and management work great for Web hosting teams to monitor webpage usage, the update cycle is quick and easy. **What do you dislike about Piwik PRO?** Useability is good, but (given the complexity of the matter) still is prohibitive in case of end user access to the platform. Upgrades can take a long time. Database Space can grow very quickly. **What problems is Piwik PRO solving and how is that benefiting you?** Independent Analytics solution. Quick to implement, Massive gain in insight and overview of usage patterns. ### 42. Analytics for developer **Rating:** 5.0/5.0 stars **Reviewed by:** Aryan B. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 21, 2016 **What do you like best about Piwik PRO?** Developer api that help developers to use data and make custom report. **What do you dislike about Piwik PRO?** Piwik is using SQL db and there is no think of scale up and you could not use it for heavy traffic enterprise services. **Recommendations to others considering Piwik PRO:** Please consider you have to configure it well. **What problems is Piwik PRO solving and how is that benefiting you?** Use as analytic server of ad network. ### 43. Very Agile Interface **Rating:** 4.5/5.0 stars **Reviewed by:** Petar E. | Senior VMware\Windows Engineer, Telecommunications, Enterprise (> 1000 emp.) **Reviewed Date:** January 25, 2016 **What do you like best about Piwik PRO?** The web interface is very detailed and you can easily move objects around. **What do you dislike about Piwik PRO?** Logic behind the settings menu is a bit confusing. **What problems is Piwik PRO solving and how is that benefiting you?** Better overview of the users visiting the site. ### 44. Piwik is Fantastic **Rating:** 5.0/5.0 stars **Reviewed by:** Stephen H. | IT BI Analyst SE, Enterprise (> 1000 emp.) **Reviewed Date:** November 08, 2014 **What do you like best about Piwik PRO?** I am loathe to always use google analytics. My desire is to understand my website vistiors or customers not just hand over these statistics straight to an outside party. Google analytics works very well for a "free" offering, but if you can use the equivalent or better and easily manage the whole thing in-house, isn't that prefereable? Once you get a database setup on your system and it is ready, the install is painless as are the one click updates. Pretty eye-candy and useful graphs and filters and options abound **What do you dislike about Piwik PRO?** I know there is no one size fits all, but like most open source project [ at least when I first installed it] you have to know how to prep your machine [Ubuntu in my case] by creating a database with user and password prior to attempting the install. This is not a problem for me, but is always an impediment to widespread use among non [at least] medium-core users who can setup a database on their system. **Recommendations to others considering Piwik PRO:** Try it and see what it can do for you. If you need assistance...there are people like me out there to help with the basics or can be hired to help implement and expand. **What problems is Piwik PRO solving and how is that benefiting you?** Quick dashboard visualization of web traffic to multiple sites and subdomains within. I run my own BI/data consulting company and am the CEO and technical expert...so I do not know how to classify primary role...there should be an option for all the above. ### 45. Great Google Analytics alternative **Rating:** 5.0/5.0 stars **Reviewed by:** Rowdy R. | Senior Software Engineer, Insurance, Enterprise (> 1000 emp.) **Reviewed Date:** December 19, 2014 **What do you like best about Piwik PRO?** You, as a user, are in control of the data that is saved. I'll like the fact that I can install it on a server of our own and not in the US. **What do you dislike about Piwik PRO?** For inexperienced users it can be a bit hard to find the details they are interested in. It's build by developers with lots of features, but I would like to be able to present a minimal view to my users. **What problems is Piwik PRO solving and how is that benefiting you?** I now primarly use Piwik to monitor which browser support we need to maintain on certain websites. It has resulted in dropping IE8 support on multiple sites, cutting costs. ### 46. The best solution for a difficult problem **Rating:** 4.5/5.0 stars **Reviewed by:** John R. S. | Director of Marketing, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** November 04, 2014 **What do you like best about Piwik PRO?** The best part about Piwik was its ability to track multiple domains, and report then data in one console. This was of major importance to, as we have over 850 different domains that we host, as part of our eCommerce network. **What do you dislike about Piwik PRO?** The only drawback of Piwik was its appearance, which at times makes navigation difficult. Being a GA user for many years, it has taken some getting familiar with the layout, and at times different verbiage used in finding the data being displayed. **Recommendations to others considering Piwik PRO:** When considering Piwik i Suggest you have an implementation partner that is well versed in Piwik, and its quirks, We approached over 10 development groups before finding a partner that was confident with the program, and did not have any doubts that they could complete the project. **What problems is Piwik PRO solving and how is that benefiting you?** The problem Piwik solved for us was the tracking of engagements across multiple domains, which Google, and many others could simply not handle. We also enjoy the fact that this is being hosted by us, and is not being interfered with on any level, like other platforms in the marketplace that are currently available. ### 47. Long-time user **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** November 04, 2014 **What do you like best about Piwik PRO?** Piwik is feature-rich, flexible, and a fantastic alternative to GA for those times when you must self-host all the data. **What do you dislike about Piwik PRO?** Custom queries/views can be slow and crash the system at times and it's important to cron and batch a lot of the work. **Recommendations to others considering Piwik PRO:** Piwik is extremely easy to setup, so if you're on the fence - just spin up a VM (windows + WAMP + piwik) and you should be ready to trial it in no time. If you're ready to proceed, plan for maintaining the database going forward and consider clustering. **What problems is Piwik PRO solving and how is that benefiting you?** We're using piwik for fairly standard site-usage analytics, except that we're required to host all data in-house and not run any 3rd party code, like GA would require us to use. ### 48. Analytics customized to fit my needs **Rating:** 4.0/5.0 stars **Reviewed by:** Myk K. | Engineer, Online Media, Mid-Market (51-1000 emp.) **Reviewed Date:** November 04, 2014 **What do you like best about Piwik PRO?** Since Piwik is installed locally, I can customize the platform to track the right information that my BI and marketing team needs. **What do you dislike about Piwik PRO?** Some features required extensive cusomization of our server infrastructure to get up and running. **What problems is Piwik PRO solving and how is that benefiting you?** We create user facing products and being able to have clear insight into how our customers interact with our product is integral to our success. ### 49. wonderful **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2014 **What do you like best about Piwik PRO?** To have an in-house analytics system is really great to have. It works very similar to google analytics, which is a plus **What do you dislike about Piwik PRO?** not sure, piwik provides everything we need **What problems is Piwik PRO solving and how is that benefiting you?** page track, campaign track, email track, etc - [View Piwik PRO pricing details and edition comparison](https://www.g2.com/products/piwik-pro/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-23+07%3A47%3A21+-0500&secure%5Bsession_id%5D=5eb427f9-b3f8-4d61-a1e9-ff3ad193381b&secure%5Btoken%5D=730889bdf7bb98c71ed33329cad832a01218ea6c582d7dc240cf7c1d756b75f7&format=llm_user) ## Piwik PRO Features **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **Data Sourcing** - Data Enrichment - Expandability - Multiple Devices **Functionality** - Dashboard - Reporting - Integrations - End-user management - Audit trails - APIs - Customizable design - Server-side storage **Platform Basics** - Dynamic Segmentation - Journey Optimization **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Intelligence** - Marketing Metrics - Predictive Modeling **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Platform Additional Functionality** - Journey Mapping - Integrations **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top Piwik PRO Alternatives - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) - 4.6/5.0 (420 reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - 4.5/5.0 (1,287 reviews) - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) - 4.2/5.0 (1,145 reviews)