G2

Verified User

Mid-Market (51-1000 emp.)

9/8/2026

"Empowers Audience Targeting with Modelled Cohorts"

4.5/5

What do you like best about Permutive?

I've been using Permutive for over two years, and it's been particularly helpful for our first-party data offering. I appreciate how well it works when there's a variety of genres across a site, allowing more cohorts to target. The "modeled cohorts" section is especially useful for reaching a wider audience relevant to targeting. The dashboard always runs smoothly, which is great. Permutive's optimization tool helps us assess which cohorts perform best and provides suggestions for improvement, and the insights tool is useful for checking overlap between cohorts. Overall, it has been a positive experience with great account management when issues arise. The initial setup was fairly easy too. Review collected by and hosted on G2.com.

What do you dislike about Permutive?

I think Permutive could improve by offering 3rd party data as part of their packages. Adding this would allow for wider targeting and contextual data, especially for platforms that cover areas like sports, where having variety in cohorts is essential. Right now, the lack of variety from our own first party data limits how many audiences we can target, which is a bit of a restriction. Review collected by and hosted on G2.com.

What problems is Permutive solving and how is that benefiting you?

Permutive helps us target first-party data effectively, expanding our audience through modelled cohorts. The dashboard runs smoothly, and the optimization tool improves performance with useful insights. It addresses the need for specific audience targeting and improves data utilization across varied genres. Review collected by and hosted on G2.com.